4 Easter Promotion Hacks to Drive Attendance

We are just a few weeks away from Easter! This is one of those days in the calendar when people are willing to invite their family and friends to attend your church with them.

This year we are adding some new components to our communication plan with our people. We’re still doing direct mail, in service announcements, invite cards, PR push, social media, and text messaging but these are newer items that I think we’re going to get some more traction out of. I’m looking forward to seeing these new tools in our approach help us reach more people this year!

  • Daylight Saving Reminder Card // On March 3rd we’re going to have 4×6 cards inserted into every program that will remind people to “turn their clocks forward” the following weekend … on the back of each of those cards is a “save the date” reminder that Easter Sunday is on March 31st.  This card will ask them to be thinking about who they will be inviting this year.
  • More Radio! // Yesterday we launched a weekly 30 minute radio program. (I know … welcome to 1960s ministry!)  Our data tells us that radio has been incredibly effective in attracting first time guests to our church.  So we are deciding to do more of it this year. [Listen to the first episode.] The cost per minute of radio time is incredibly low. For the month of March we will not only be running our normal teaching production but accompanying that with lots of encouragement to attend our services with some family and friends. How can you use “old media” to connect people to your church? 
  • Digital Tools Galore // For these “big days” we generate a wide variety of digital invite tools for people. If our people change their facebook profile image to something we provide it generates conversation with their friends. For this Easter we’re going to max out the varieties of these pieces. We want to make content that is easily sharable on whatever social platform our people prefer!
  • Impact Testimonies // The four weeks leading up to Easter we’re going to feature “impact testimonies” on our facebook page.  These will be short articles talking about how being involved in Liquid has made a positive impact on them.  These stories will also be accompanied by photos of the people. Although there isn’t a direct correlation between this content and “please invite your friends to Easter” … it does remind people that good things happen when people connect with our church.

What are you doing this year to help get the word out about your Easter services?  I’d love to hear about it! We’re always looking for great ideas to help us communicate with our people.

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ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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