6 Tips in Leading Your Next Capital Campaign

I was given a campaign manual on my first day as an XP. That’s right, I got my first assignment and it was to lead our growing church plant through a capital campaign that would allow us to double our space. Over the next six years, I found myself in back-to-back campaigns as our church attendance grew from 500 to over 2,000 people in weekend attendance. I learned some valuable lessons and some best practices during those six years that I want to pass on to you.

> Slow Down in Order to Speed Up

When it comes to campaigns everyone is in a hurry. Proper prep takes time especially when it’s linked to expanding your space. Most of us pastor types (human types) want everything right now. Determining the scope of a project, the consultant, the lender, the architect, the site issues, along with a dozen more issues are critical to address if your campaign is going to be successful. The more focused you are as you begin, the greater the impact and results. Often the best way to speed up the entire process is to slow down.

> Hire the Right Consultant

I’m not sure what would have happened if we had not hired the right consultant from day one. Failing to engage a consultant may actually cost you tens of thousands of dollars in the long haul. Yes, there are fees involved when you hire a good consultant, A good consultant can be costly, but I promise you it’s the best money you can spend if you want to maximize your campaign. You will find these characteristics in a top-notch consultant:

• Calling – Do they have a passion for helping the local church?

• Competent – Do they have a proven track record as a campaign consultant and do they have local church experience?

• Character – Do they do what they say they’ll do? What do are other people say about who they are?

• Chemistry – Do they understand and fit your culture?

> Let the Senior Leader Call the Shots

First, the Senior Pastor must have buy-in and be engaged. Clearly, every senior leader leads differently. I’ve been in situations where the senior leader wanted to micro-manage every detail. I’ve been in other situations where he wanted to be told “when” and “where.” As an XP it should always be your goal to help the senior leader succeed. So lean into his or her leadership style to accomplish this. My starting point as an XP was, “What is it that I must have from the senior leader for this to succeed?” I made sure he was freed up to actually do that. My job began with his job.

> Link Your Campaign to Vision

Campaigns tend to be too focused on money. The place we need to begin is vision. A good campaign will always start and end with vision. Vision clarity is a must. People give to vision, not to buildings unless it’s part of a larger vision.

> Listen to Your Consultant

Don’t assume you know more about the campaign than your consultant. I have found that there are times when leadership resists listening to their consultant. This happens when the church has had a previous win or big success. Unfortunately, a previous win doesn’t mean the next one will go just as well. It often doesn’t.

> Work Really Hard

Campaigns are hard work. Effective campaigns are even harder. The harder you work, the greater the results. Don’t take shortcuts during this season. Plan on working long, hard days. It will pay off.

I hope these tips will guide you to run a successful campaign that will help you advance your mission and make disciples.

More from David.

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ABOUT THE AUTHOR

David Putman

David Putman

David is a Lead Navigator serving on the Auxano Team, the category leader in vision clarity and vision focus campaigns. He is also founder leader of Planting the Gospel a non-profit ministry committed to helping churches move discipleship from a program to a culture. He has been involved in church planting for over twenty years as a planter, strategist, and coach. He is author of I Woke Up In Heaven, The Gospel Disciple, Detox for the Overly Religious, Breaking the Discipleship Code, and co-author of Breaking the Missional Code with Ed Stetzer. He latest book The Gospel Disciple Journey will be released in February 2014. David’s life mission is to help others discover the simplicity, centrality, and beauty of Jesus and his ways. David is married to Tami and they have two awesome kids, and two even more awesome grandkids.

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If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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