6 Tips in Leading Your Next Capital Campaign

I was given a campaign manual on my first day as an XP. That’s right, I got my first assignment and it was to lead our growing church plant through a capital campaign that would allow us to double our space. Over the next six years, I found myself in back-to-back campaigns as our church attendance grew from 500 to over 2,000 people in weekend attendance. I learned some valuable lessons and some best practices during those six years that I want to pass on to you.

> Slow Down in Order to Speed Up

When it comes to campaigns everyone is in a hurry. Proper prep takes time especially when it’s linked to expanding your space. Most of us pastor types (human types) want everything right now. Determining the scope of a project, the consultant, the lender, the architect, the site issues, along with a dozen more issues are critical to address if your campaign is going to be successful. The more focused you are as you begin, the greater the impact and results. Often the best way to speed up the entire process is to slow down.

> Hire the Right Consultant

I’m not sure what would have happened if we had not hired the right consultant from day one. Failing to engage a consultant may actually cost you tens of thousands of dollars in the long haul. Yes, there are fees involved when you hire a good consultant, A good consultant can be costly, but I promise you it’s the best money you can spend if you want to maximize your campaign. You will find these characteristics in a top-notch consultant:

• Calling – Do they have a passion for helping the local church?

• Competent – Do they have a proven track record as a campaign consultant and do they have local church experience?

• Character – Do they do what they say they’ll do? What do are other people say about who they are?

• Chemistry – Do they understand and fit your culture?

> Let the Senior Leader Call the Shots

First, the Senior Pastor must have buy-in and be engaged. Clearly, every senior leader leads differently. I’ve been in situations where the senior leader wanted to micro-manage every detail. I’ve been in other situations where he wanted to be told “when” and “where.” As an XP it should always be your goal to help the senior leader succeed. So lean into his or her leadership style to accomplish this. My starting point as an XP was, “What is it that I must have from the senior leader for this to succeed?” I made sure he was freed up to actually do that. My job began with his job.

> Link Your Campaign to Vision

Campaigns tend to be too focused on money. The place we need to begin is vision. A good campaign will always start and end with vision. Vision clarity is a must. People give to vision, not to buildings unless it’s part of a larger vision.

> Listen to Your Consultant

Don’t assume you know more about the campaign than your consultant. I have found that there are times when leadership resists listening to their consultant. This happens when the church has had a previous win or big success. Unfortunately, a previous win doesn’t mean the next one will go just as well. It often doesn’t.

> Work Really Hard

Campaigns are hard work. Effective campaigns are even harder. The harder you work, the greater the results. Don’t take shortcuts during this season. Plan on working long, hard days. It will pay off.

I hope these tips will guide you to run a successful campaign that will help you advance your mission and make disciples.

More from David.

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ABOUT THE AUTHOR

David Putman

David Putman

David is a Lead Navigator serving on the Auxano Team, the category leader in vision clarity and vision focus campaigns. He is also founder leader of Planting the Gospel a non-profit ministry committed to helping churches move discipleship from a program to a culture. He has been involved in church planting for over twenty years as a planter, strategist, and coach. He is author of I Woke Up In Heaven, The Gospel Disciple, Detox for the Overly Religious, Breaking the Discipleship Code, and co-author of Breaking the Missional Code with Ed Stetzer. He latest book The Gospel Disciple Journey will be released in February 2014. David’s life mission is to help others discover the simplicity, centrality, and beauty of Jesus and his ways. David is married to Tami and they have two awesome kids, and two even more awesome grandkids.

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Yea! You fixed it!
 
— Mr. Troy Reynolds
 
I just discovered this today and am looking forward to exploring the content on here. It looks like it could be very helpful. Just an FYI - in your paragraph on not putting out B+ material you have a typo. A little ironic. :-) The third sentence begins with "You time" not "Your time."
 
— Troy Reynolds
 
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 

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