7 Practices of Compelling Vision Communication

How compelling is the communication of your vision?

If your vision moves the people to take action, you are on the right track.

Having served alongside two incredible visionary leaders, first John Maxwell and now Kevin Myers, I’ve watched close up how they communicate vision so well.

We often think that vision-casting is largely a public endeavor and usually done on the primary stage. But the truth is, most vision-casting is done behind the scenes, over and over again, one to one and in small groups.

Before you can cast your vision, you have to create it. It needs to be crystal clear and deep in your heart. That is something between you and God and also affirmed by your church board and/or key leaders. It takes time and prayer, and requires you hearing from God. Let God breathe the vision in you.

It is surprisingly often that senior pastors, and executive staff, tell me they are not clear on their vision. If you are one of those, don’t panic. While you are waiting on clarity from God and confidence in your own mind, stay focused on Matthew 28:19-20. That universal mission for the church is your vision until you have clarity. Vision is “simply” your personal and unique version of the Great Commission. It’s the expression that God gives you for your church that brings fire, flavor and fuel to the mission. Vision keeps the mission fresh.

Seven guidelines to help you communicate your vision better:

1) Commit to the vision yourself.

If you are the leader, settle the level of your conviction first.

  • No one cares more than you.
  • No one carries a great burden.
  • No one prays more deeply.
  • No one thinks and plans more.
  • No one lies awake at night more than you.

Sometimes God doesn’t make the vision clear because the leader isn’t ready personally. Settle the issue in your own heart. It’s not as if you have to pass a test before God or measure up in order to deserve a vision. It’s more about your passion and commitment to be ready to lead the vision.

2) Clearly identify the current situation.

When casting vision, we as leaders need to start by making the present reality clear. This doesn’t mean to paint an unfairly negative scenario in order to “sell” the vision. But comparison is needed so the congregation understands the why behind the vision.

Sometimes it’s more obvious and therefore easier; such as you are out of room so you cast vision to start a second or third service. Other times, it may seem more subjective like changing the name of your church. You have to make it clear why the current name is no longer meeting the need.

3) Paint a picture of a preferred future.

A great vision always describes a better future. Keeping the core mission in mind (changed lives), the vision must always include at the core, reaching people and changing lives. Again, the vision is your unique expression of that mission.

So, how will your church be better? How will your church improve (or change) in a way so that it serves people better and others want to attend? How will the Kingdom of God be advanced?

4) Capture the hearts of the people.

If the vision comes from your heart, it will reach the hearts of the people you share it with. Some vision statements are mechanical efforts that come as a result of an academic endeavor and end up on your website. They rarely move anyone because they don’t move you.  Vision statements that sound great, perhaps even alliterate, are good as long as they are real, true and personal to you.

When you share vision, tell stories. Make it personal. Remain brief. Make it memorable. Tell it often, and again tell stories. Remind people why it’s so important, and why it matters.

5) Deliver clear direction with a realistic plan.

This is where the rubber meets the road, and where some leaders lose traction with their vision. They hear from God, the vision is clear, and the people have bought in, but there is no realistic road map of how to get there.

You don’t have to provide all the answers, but a clear and simple plan that provides direction is necessary. You will need to make course corrections, solve problems and deal with the unexpected, but as long as the people know the next step you are good!

6) Tell the people they are needed and how they can participate.

When you get your congregation all fired up but don’t give them an outlet to take action, it’s a mistake. Think through the options, such as prayer, serving, inviting, giving, etc. Whatever it may be, let them know how they can be part. When an individual takes action on the vision, the vision becomes part of them and they share it with others.

7) Keep your communication current.

Communicating vision is not a “once and done” proposition. In fact, it’s the opposite, the communication must continue. You can’t over communicate vision. You can make it too long, or boring because it’s always said the same way, or unprepared so it lacks connection. But when it’s brief, sincere, creative and well prepared, it’s difficult to do it too often. One of the best ways is to include a thirty to sixty second vision moment in a sermon, tell a story and keep going. And in one to one meetings, make it part of regular conversations.


Finally, celebrate the victories! The people are working hard, praying and full of hope. Celebrate the success God gives you along the way!


We can help you communicate your vision – connect with an Auxano Navigator.


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ABOUT THE AUTHOR

Dan Reiland

Dan Reiland

Dr. Dan Reiland serves as Executive Pastor at 12Stone Church in Lawrenceville, Georgia. He previously partnered with John Maxwell for 20 years, first as Executive Pastor at Skyline Wesleyan Church in San Diego, then as Vice President of Leadership and Church Development at INJOY. He and Dr. Maxwell still enjoy partnering on a number of church related projects together. Dan is best known as a leader with a pastor's heart, but is often described as one of the nations most innovative church thinkers. His passion is developing leaders for the local church so that the Great Commission is advanced.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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