7 Traits of Increasingly Generous Churches

One of the key metrics of financial giving in a church is per member giving: What is the average giving per member or per attendee? Per member giving is often masked by fluctuations in attendance and membership. The most effective measure is to calculate the average giving per member.

Churches with increased giving per member have seven dominant characteristics. These seven traits are becoming even more important as Millennials enter in our churches in greater numbers.

  1. Increased emphasis on belonging to a group. Those members in a group, such as a small group or Sunday school class, give as much as six times more than those attending worship services alone. Take time to absorb the previous sentence. It’s a huge issue!
  2. Multiple giving venues. Per member giving increases as churches offer more giving venues. I recommend all churches provide these four venues at a minimum: offertory giving in the worship services; online giving; mailed offering envelopes to all members and givers; and automatic deductions from members’ bank accounts. I also recommend churches strongly consider kiosk giving and offertories in groups. I will elaborate more on these issues in a later post.
  3. Meaningful and motivating goals. Church members give more if they see the church has a goal that will make a meaningful difference. “Increasing total gifts by 10%” is not a meaningful goal. “Giving 10% more to advance the gospel in the 37201 zip code” is more meaningful.
  4. Explaining biblical giving in the new members’ class. New member classes should be an entry point for both information on and expectations of biblical church membership. Biblical giving should be a clear and unapologetic expectation of church membership.
  5. Willingness of leadership to talk about money. In the 1980s and 1990s, some pundits did surveys of unchurched persons that indicated they did not go to church because “all they talk about is money.” As a consequence, many church leaders stopped talking about money altogether. While it is possible to communicate financial stewardship in an overbearing manner, it is inexcusable for leaders to be silent about financial stewardship by Christians.
  6. Meaningful financial reporting. Many churches provide financial reporting that only a CPA or a CFO can understand. Church members need to be able to understand clearly how funds are given or spent.
  7. Transparent financial reporting. If church members sense that pertinent financial information is being withheld, they tend to give less or nothing at all. While that does not mean every financial statement provides endless details, it does indicate that church members will have a clear idea of how funds are given and spent.

There are reasons for optimism in church giving. Many churches are experiencing increases in both total giving as well as per member giving. And most of those churches exhibit the seven characteristics noted above.


Would you like to learn more about generosity for your church? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Thom Rainer

Thom Rainer

Thom Rainer is the president and CEO of LifeWay Christian Resources.  Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism.  He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary. In addition to speaking in hundreds of venues over the past 20 years, Rainer led Rainer Group, a church and denominational consulting firm, from 1990 to 2005. The firm provided church health insights to over 500 churches and other organizations over that period. Rainer and his wife, Nellie Jo, have three grown sons: Sam, Art and Jess, who are married to Erin, Sarah and Rachel respectively.  The Rainers have six grandchildren: Canon, Maggie, Nathaniel, Will (with the Lord), Harper, and Bren. He is the author of twenty-four books, including Breakout Churches, Simple Life, Simple Church, Raising Dad, The Millennials, and Essential Church.  His latest book, Autopsy of a Deceased Church, was released in 2014 by B&H Publishing Group.

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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