7 Traits of Increasingly Generous Churches

One of the key metrics of financial giving in a church is per member giving: What is the average giving per member or per attendee? Per member giving is often masked by fluctuations in attendance and membership. The most effective measure is to calculate the average giving per member.

Churches with increased giving per member have seven dominant characteristics. These seven traits are becoming even more important as Millennials enter in our churches in greater numbers.

  1. Increased emphasis on belonging to a group. Those members in a group, such as a small group or Sunday school class, give as much as six times more than those attending worship services alone. Take time to absorb the previous sentence. It’s a huge issue!
  2. Multiple giving venues. Per member giving increases as churches offer more giving venues. I recommend all churches provide these four venues at a minimum: offertory giving in the worship services; online giving; mailed offering envelopes to all members and givers; and automatic deductions from members’ bank accounts. I also recommend churches strongly consider kiosk giving and offertories in groups. I will elaborate more on these issues in a later post.
  3. Meaningful and motivating goals. Church members give more if they see the church has a goal that will make a meaningful difference. “Increasing total gifts by 10%” is not a meaningful goal. “Giving 10% more to advance the gospel in the 37201 zip code” is more meaningful.
  4. Explaining biblical giving in the new members’ class. New member classes should be an entry point for both information on and expectations of biblical church membership. Biblical giving should be a clear and unapologetic expectation of church membership.
  5. Willingness of leadership to talk about money. In the 1980s and 1990s, some pundits did surveys of unchurched persons that indicated they did not go to church because “all they talk about is money.” As a consequence, many church leaders stopped talking about money altogether. While it is possible to communicate financial stewardship in an overbearing manner, it is inexcusable for leaders to be silent about financial stewardship by Christians.
  6. Meaningful financial reporting. Many churches provide financial reporting that only a CPA or a CFO can understand. Church members need to be able to understand clearly how funds are given or spent.
  7. Transparent financial reporting. If church members sense that pertinent financial information is being withheld, they tend to give less or nothing at all. While that does not mean every financial statement provides endless details, it does indicate that church members will have a clear idea of how funds are given and spent.

There are reasons for optimism in church giving. Many churches are experiencing increases in both total giving as well as per member giving. And most of those churches exhibit the seven characteristics noted above.


Would you like to learn more about generosity for your church? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Thom Rainer

Thom Rainer

Thom Rainer is the president and CEO of LifeWay Christian Resources.  Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism.  He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary. In addition to speaking in hundreds of venues over the past 20 years, Rainer led Rainer Group, a church and denominational consulting firm, from 1990 to 2005. The firm provided church health insights to over 500 churches and other organizations over that period. Rainer and his wife, Nellie Jo, have three grown sons: Sam, Art and Jess, who are married to Erin, Sarah and Rachel respectively.  The Rainers have six grandchildren: Canon, Maggie, Nathaniel, Will (with the Lord), Harper, and Bren. He is the author of twenty-four books, including Breakout Churches, Simple Life, Simple Church, Raising Dad, The Millennials, and Essential Church.  His latest book, Autopsy of a Deceased Church, was released in 2014 by B&H Publishing Group.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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