8 Bad Habits that Keep Your Church Communications Stuck in a Rut

We can get stuck in a rut when it comes to our leadership and church communications. Even in the most “progressive” churches we can just do things the way that they have always been done. Here are a few areas that I think we can suffer from our past habits sneaking up on us …

  • Too Much Reliance on the Bulletin // The church bulletin is still a staple communications tool in church’s today. But if you think that getting your “ad” in the program will move people to action in your church you may be delusional.  Try this … put an ad in this weekend’s bulletin offering $10 for the first 10 people that contact you via email … you’ll be surprised how few people contact you. If it’s important to communicate to your church than you need to use many channels to get the message out!
  • Using the Senior Pastor as the Magic Bullet // We all know that if the lead pastor at your church gets up and communicates whatever the need is your people will be moved to action. But the more that person leverages their influence in this way the less effective it is. Choose wisely how you manage the finite amount of trust your senior leaders have with people … don’t waste it on secondary issues at your church.
  • Too Many Messages // How many things are you “asking” your people to be involved with? Cut it in half … and then next year cut it in half again. Narrow the focus on what you communicate about to get traction in your church. The more you talk about the less likely any of it will make an impact.
  • Way Too Much Asking … Not Enough Celebrating // We suffer from talking too much about the future in our churches … asking people to come to events, join small groups, volunteer for upcoming outreaches. We need to spend more time celebrating what has happened in the life our churches! Thank donors. Take time out to declare isn’t it great to be a part of us?!
  • Complex Response Systems // We want to make it easier for “us” so we make our people jump through more hoops than is necessary to sign up for stuff. We should be finding ways to reduce friction for our people … simplify, simplify simplify! Typically that means it’s going to be more work for “us” … but that’s ok … that’s what being in leadership is all about!
  • Lousy Visuals // We live in a post-literate society. Your people need you to communicate with them in a visual manner. Your messages need compelling images (and video?) to move people to action. Most church leaders think in words and concepts while the people we lead are visual learners … we need to close that gap!
  • Acronyms // This is a serious pet peeve of mine … acronyms are total “insider language”. They aren’t friendly to the people we are trying to lead. They are used by the “in” people to have a “code language” that can’t be understood by outsiders … acronyms make us feel great but make new people feel left out. (Similar … “cool” program names that aren’t self evident. It’s cool that your kids program is called Nirmātā Land … but the fact that you need to constantly explain that it means Creator Land in Nepalese is sideways energy and confuses outsiders.)
  • You’re Passionate … They’re Not // We’re called to shepherd and lead the people that we serve. By definition the shepherd is more passionate and knowledgeable than the sheep. Stop assuming that your people care about what is happening at your church. Don’t whine that people aren’t joining your ministry approach … it’s our job to raise our programs up in their priorities. They don’t come to it passionate … our role is to lead them there … to shepherd them.

Each one of those I’ve suffered from in my leadership in church communications! What am I missing from this list?

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ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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COMMENTS

What say you? Leave a comment!

Oree McKenzie — 09/18/14 5:20 am

Thanks for posting.

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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