A Simple Strategy for Church Communication: Inspire

This post concludes a four-part series on church communications planning and strategy. I’ve previously written on engaging and informing your members and potential church guests. Today, we turn out attention to inspiring them.

It’s not enough to simply inform an audience. Ultimately you want them to pass on the information as well. These three elements of your church communications will help motivate your church members to share information about your church.

  1. Use high quality graphics. The graphics you choose can be the difference in someone sharing your content and not sharing it. When it comes to social media (especially Facebook), posts with good graphics are shared more than those without. Having a well-designed post and graphic can be the difference in someone sharing your information or not. And that can ultimately mean the difference in someone seeing it and taking action or not.
  2. Use the right tools. We recently dropped a podcast episode on tools of the trade for pastors and church staff. The tools we listed help make ministers more effective and more productive. When it comes to graphics and communications, using the right tools can make a huge difference. Here are some recommended tools:
    • Email: Mailchimp, ConvertKit
    • Graphic Design: Photoshop, Canva
    • Stock Images: Pexels, Lightstock, iStockphoto
    • Social Media: Hootsuite, Buffer, Sprout Social
  3. Don’t be afraid to ask, but use caution. Sometimes we are too hesitant to “make the ask” with church communications. If it’s needed, don’t be afraid to ask for the audience to take action. However, if every post or message is a hard sell, then people will tune your messages out. Use discretion when making the ask, but do it in a way that encourages them to act and doesn’t shame people for not acting.

What tools would you add to this list? Do you have certain language that you use to make the ask?


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ABOUT THE AUTHOR

Jonathan Howe

Jonathan Howe serves as Director of Strategic Initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at @Jonathan_Howe.

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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