A Simple Strategy for Church Communication: Inspire

This post concludes a four-part series on church communications planning and strategy. I’ve previously written on engaging and informing your members and potential church guests. Today, we turn out attention to inspiring them.

It’s not enough to simply inform an audience. Ultimately you want them to pass on the information as well. These three elements of your church communications will help motivate your church members to share information about your church.

  1. Use high quality graphics. The graphics you choose can be the difference in someone sharing your content and not sharing it. When it comes to social media (especially Facebook), posts with good graphics are shared more than those without. Having a well-designed post and graphic can be the difference in someone sharing your information or not. And that can ultimately mean the difference in someone seeing it and taking action or not.
  2. Use the right tools. We recently dropped a podcast episode on tools of the trade for pastors and church staff. The tools we listed help make ministers more effective and more productive. When it comes to graphics and communications, using the right tools can make a huge difference. Here are some recommended tools:
    • Email: Mailchimp, ConvertKit
    • Graphic Design: Photoshop, Canva
    • Stock Images: Pexels, Lightstock, iStockphoto
    • Social Media: Hootsuite, Buffer, Sprout Social
  3. Don’t be afraid to ask, but use caution. Sometimes we are too hesitant to “make the ask” with church communications. If it’s needed, don’t be afraid to ask for the audience to take action. However, if every post or message is a hard sell, then people will tune your messages out. Use discretion when making the ask, but do it in a way that encourages them to act and doesn’t shame people for not acting.

What tools would you add to this list? Do you have certain language that you use to make the ask?


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ABOUT THE AUTHOR

Jonathan Howe

Jonathan Howe serves as Director of Strategic Initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at @Jonathan_Howe.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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