Wal-Mart vs. Mom & Pop Stores: The Power of Branding and How It Can Help Your Church

How is your audience telling stories about your church?

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5 Types of Social Media Content Your Audience Really Wants

Try to be open to sharing new types of social media content. It not only solidifies the relationship between your brand and its fans, but also gives your fans a reason to follow it.

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Keeping Your Ministry Brand Top of Mind: A Lesson from Disney

Even though it is an established brand that’s been around for decades, Disney remains at the forefront of brand storytelling.  What lessons can you learn from the mouse?

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Utilizing Storytelling in Promoting Your Ministry Brand

The greatest brand stories are the ones told by the brand’s fans.

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Five Reminders for Making Ministry Videos Viral

Here are a few tips to keep in mind when creating content in hopes of achieving viral success.

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7 Questions Your Ministry’s Social Media Must be Answering

Social media storytelling is all about unearthing the core story at the heart of your brand and telling it in meaningful ways that people enjoy, appreciate and share.

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Brand Storytelling: What Fear Can Teach You

It’s the fear of the unknown and the stories that brand managers create in their minds that bind their creativity and limit their spontaneity.

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Brand Storytelling: The Clues to a Great Story

The success of a brand is determined by how well the brand exists over the long haul—how effectively a story can be woven around the brand and told in a way that makes the audience care.

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

Clarity Process

Three effective ways to start moving toward clarity right now.