Wal-Mart vs. Mom & Pop Stores: The Power of Branding and How It Can Help Your Church
by: Jon Thomas
How is your audience telling stories about your church?
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5 Types of Social Media Content Your Audience Really Wants
by: Jon Thomas
Try to be open to sharing new types of social media content. It not only solidifies the relationship between your brand and its fans, but also gives your fans a reason to follow it.
Keeping Your Ministry Brand Top of Mind: A Lesson from Disney
by: Jon Thomas
Even though it is an established brand that’s been around for decades, Disney remains at the forefront of brand storytelling. What lessons can you learn from the mouse?
Utilizing Storytelling in Promoting Your Ministry Brand
by: Jon Thomas
The greatest brand stories are the ones told by the brand’s fans.
Five Reminders for Making Ministry Videos Viral
by: Jon Thomas
Here are a few tips to keep in mind when creating content in hopes of achieving viral success.
7 Questions Your Ministry’s Social Media Must be Answering
by: Jon Thomas
Social media storytelling is all about unearthing the core story at the heart of your brand and telling it in meaningful ways that people enjoy, appreciate and share.
Brand Storytelling: What Fear Can Teach You
by: Jon Thomas
It’s the fear of the unknown and the stories that brand managers create in their minds that bind their creativity and limit their spontaneity.
Brand Storytelling: The Technology of Storytelling
by: Jon Thomas
Attention, Awareness, Brand, Jon Thomas, Storytelling, Technology
Emerging technology has allowed brands to tell stories in many ways.
Brand Storytelling: The Danger of a Single Story
by: Jon Thomas
Attention, Awareness, Chimamanda Adichie, Story, Storytelling
Stories can and often will define a brand, but hearing only one story can cause misunderstanding.
Brand Storytelling: The Clues to a Great Story
by: Jon Thomas
The success of a brand is determined by how well the brand exists over the long haul—how effectively a story can be woven around the brand and told in a way that makes the audience care.
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Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked.
I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
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Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
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Amen!!
Clarity Process
Three effective ways to start moving toward clarity right now.
