ABOUT JON THOMAS

Wal-Mart vs. Mom & Pop Stores: The Power of Branding and How It Can Help Your Church

How is your audience telling stories about your church?

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5 Types of Social Media Content Your Audience Really Wants

Try to be open to sharing new types of social media content. It not only solidifies the relationship between your brand and its fans, but also gives your fans a reason to follow it.

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Keeping Your Ministry Brand Top of Mind: A Lesson from Disney

Even though it is an established brand that’s been around for decades, Disney remains at the forefront of brand storytelling.  What lessons can you learn from the mouse?

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Utilizing Storytelling in Promoting Your Ministry Brand

The greatest brand stories are the ones told by the brand’s fans.

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Five Reminders for Making Ministry Videos Viral

Here are a few tips to keep in mind when creating content in hopes of achieving viral success.

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7 Questions Your Ministry’s Social Media Must be Answering

Social media storytelling is all about unearthing the core story at the heart of your brand and telling it in meaningful ways that people enjoy, appreciate and share.

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Brand Storytelling: What Fear Can Teach You

It’s the fear of the unknown and the stories that brand managers create in their minds that bind their creativity and limit their spontaneity.

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Brand Storytelling: The Clues to a Great Story

The success of a brand is determined by how well the brand exists over the long haul—how effectively a story can be woven around the brand and told in a way that makes the audience care.

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

Clarity Process

Three effective ways to start moving toward clarity right now.