Brand Storytelling: The Technology of Storytelling

JOE SABIA—THE TECHNOLOGY OF STORYTELLING

In less than four minutes, iPad storyteller Joe Sabia introduces the audience to Lothar Meggendorfer and explains how Lothar’s invention of the pop-up book is helping us tell stories today. He also makes me realize that I’m underutilizing my iPad.

What brands can learn from this talk

“The art of storytelling has remained unchanged…but the way in which humans tell the stories has always evolved, with pure consistent novelty,” Sabia says. Emerging technology has allowed brands to tell stories in many ways. Consider all the storytelling options available to your brand. You aren’t required to embrace and be present on all channels, but don’t limit yourself to traditional mediums because that’s all you know. There are so many tools available that are more effective and less expensive than traditional, interruptive means, and inevitably there will be even newer tools that have yet to be imagined.

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Jon Thomas

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I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

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