Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

More the rest of the story here.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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Its important to measure leading indicators and not lagging indicators. People and contributions, for example, may not be a good leading indicators; they tell only what happened and not a prediction of what will happen. Consider the drivers that cause people to come, or be generious in their giving. You improve what you measure and if what you measure is impactful regarding the future you have the right metric. Don't measuring what was, measure and improve those things which will affect the future.
 
— David Johnson
 
I was on a committee that closed churches. It killed me that we could close a church one week and the next week it would open with a different name and different denomination and cars would be parked up and down the street. Why? Why? Why?
 
— Carolyn vines
 
Recently I visited a Church and I was #1 put off by the timing of the meet and greet. 10 minutes after the Pastor had begun speaking he stopped for the m & g, which totally throwed the focus off from the sermon. Which made me think "wow" could that not have been done at the beginning or end. And #2 at no time during the sermon was a biblical passage given to back up what the Pastor referred to in his comments. I didn't go back as I didn't feel God's presence guiding that church.
 
— Darla
 

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