Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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Recent Comments
Church is to bring in the lost, to save souls. If you're a believer and come to a church to seek what it can do for you, instead of what you can do for the church, then your in it to be served and not to serve. It's not about you and what you want, it's about the Kingdom and glorifying God. Do your part to help not to run because you don't feel good about the church. True Christians seek God in Spirit and in Truth, all others are seeking a savior and need help getting to there destiny. Help to do the vision, not criticise others for not doing it the way you want. We are one body with different parts moving towards the same purpose. Salvation!!
 
— Dennis
 
Thanks for this helpful reminder. I'm finding that I favor moving people into ministry much earlier in the process because the most rapid spiritual growth (moving toward Christlikeness) occurs when people are engaged in service. "Maturity" isn't about information, it's about character transformation. Although character transformation is a slippery, hard to pin down process, it involves many domains working at the same time: gaining information (data), synthesizing information (knowledge), applying information to real life (wisdom). These all require teaching, study, mentoring and serving.
 
— Bud Brown
 
While I understand the title after reading the article, my first thought upon seeing the image and title was "No. Leaders should be letting the Holy Spirit drive, instead of going where they think God wants them to go." And while we may not need any "backseat driver" leaders, what if we did let the Holy Spirit take the wheel?
 
— Terri
 

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