Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

More the rest of the story here.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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COMMENTS

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Recent Comments
Psalm 94:19. I never noticed that! Thanks!
 
— Sammy Moore
 
Reading this article I am wondering how 'fatigue' Pastors interpret 2. Corr 1: 4-5 The words written by Paul aren't written for either Pastors or Christians but surely for all of us who are struggling daily in our Christian walk And Eccl 10-11, as support for Ps 94:19, surely gives us all encouragement that suffering is a privilege for being followers of Christ
 
— Kirsten, Reiner
 
That's a great question, David! At Auxano, we use a tool called the Vision Frame, and one side of that tool is Measures. We refer to Measures as "a set of attributes in an individual's life that define or reflect the accomplishment of a church's mission." In other words, a portrait of a disciple and definition of spiritual maturity. I'm sending you some additional materials. Also, take a look at another article on the Vision Room: http://visionroom.com/beyond-one-dimensional-scorecard-count-vertically-measure-horizontally/. Thanks for the comment!
 
— VRcurator
 

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