Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

More the rest of the story here.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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Recent Comments
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

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