Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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Recent Comments
You can't win with #1...if you don't greet people then you are either mean or stuck up...if you do greet them...then you are fake or make them feel uncomfortable.. I Am A Sinner...I go to church to worship the Lord and no other reason!
 
— Matthew
 
As a former Pastor, I have seen all of these act as a deterrent to guests returning. As a Church attender now on the other side of the pulpit, the biggest deterrent I have noticed is that most people belonging to any given congregation, are not really interested in guests in the first place. They are typically satisfied if new people come and begin to attend on a regular basis but on a deep level it really doesn't matter to them if guests come and go as long as they get what they want. I have also seen this same attitude shining through in many of the self-absorbed comments in this string.
 
— Joel
 
Some churches do not invite new people to be a part of groups other than to have the largest Sunday School class or they only want the original group to be on committees and boards since to ask a new person would mean they lose control. The communication problem is going to grow as more people do not talk, call visit etc. We have come to the point where everyone Important is on my facebook page in the church or all communication is done on social media. When that happens we loose those who are marginal in this area. These are fast ways to get the word out to some but all means should be used!
 
— Richard Rothwell
 

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