Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

More the rest of the story here.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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ATTENTION is the currency of Leadership! -Jon F. Wergin
 
— jewelldmoore
 
I'm having a hard time making the distinction in my head. Shouldn't a part of disciple making be teaching them that they need to make disciples? Isn't successful discipleship that relationship that leads to more disciples, thus fulfilling the mission? I understand the distinction if you're using the wrong assumption of discipleship being inward focused, but it isn't... it shouldn't be. The core of discipleship should be urgency in the mission to make more disciples. Ok... I understand what you're saying now about "what's more important." Thanks for letting me think in circles for a minute.
 
— Mike Hill
 
I love Ed's writings and heart. I am frustrated by these articles, however. Much of the missiological basis of the Church Growth Movement are not mentioned, and the origination of the formulas are not substantiated. Also, the Movement via Wagner, started mentioning the importance of health over 3o years ago. I wish these articles were better researched and less sweeping in their generalizations. Things like E1, E2, E3 evangelism, group multiplication, relational networks, faith, health, and the care to measure the right things are largely missing here. Perhaps Ed has earned the right to generalize, but I still was disappointed. But keep researching Ed! Ed and Thom have continued on in the spirit of the movement by doing quality research, and for that I am deeply grateful.
 
— Gary Westra
 

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