Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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Recent Comments
A few years back I was leading a DC4K (DivorceCare for Kids) group at a church in NC. We were meeting in the spring and over Easter. The kids in our group had so much fun as they healed and connected with each other and when Easter came along I didn't hesitate to tell them the story of Easter. One little kindergartner was in our group. I didn't think he had listened to what was said but the next year when Easter rolled around he proceeded to tell his mother the entire Easter story. This was a family that didn't attend church. When his mom asked how he knew so much about the real Easter he said, "Miss Linda told us about it last year." Kids want to know the truth and they can handle hearing the gospel, especially hurting children of divorce. Thank you for validating what I believe. Linda Ranson Jacobs Blog.dc4k.org
 
— lindaransonjacobs
 
I M Very much blessed and helped.
 
— Adamson
 
Doesn't the church exist to comfort the souls and consciences of believers? New or old design the focus should be Christ. A good test for this is to invite a group of non-believers [unchurched] as a focus group....show them the designs of churches and have them give their thoughts opinions to questions like this: + What type of business/organization do you think belongs in this place? + What is the first thing you think of when seeing this place? + This facility is designed to be a Christian church....What other uses would you imagine taking place here? Their answers should be enough to tell you how best to design a building that will be purposeful in delivering the central message of Christ-Crucified.
 
— Mac
 

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