Why Your Church Website Needs Help..Now

Depending on who and what you read, you can find different opinions on how often you should redesign or refresh your website. If it’s a website design company, the answer is probably “six months ago.” They like the business, after all.

I don’t think you should have a timeframe for website redesigns, though. It’s an as needed event and also one that should be carried out with much planning and intentionality.

Website redesigns should be carried out strategically and to meet a need. So if your church has one of these needs, then it may be time to refresh your site.

  1. Your site is not mobile-friendly. This is a top priority right now. If you don’t have a mobile-friendly, responsive website, find someone to fix that right now.
  2. Your logo or branding changes. This may seem obvious, but if you’re going to invest in a new logo or graphic branding package, then make sure your website is redesigned to reflect the change.
  3. Your site is not guest-friendly. Consider the content and layout of your site. Is it mainly for guests or members? If everything is geared to members, it might be time to fix some things.
  4. You need to change website platforms. This redesign is typically forced. If you’re moving to WordPress or Squarespace as your web platform, then you will likely have to make design changes to the site. It’s rare that you can move across platforms and keep a consistent look and feel.
  5. Your site is dated. This is more of a design aesthetic than the other items in this list. But if your site looks old and feels old based on the graphics and content, move forward on a redesign.

The first question I get when I write on website redesigns is who I recommend to do this work. There are several options available to you, but choose someone who knows churches and works with them. Our friends at MereChurch (affiliate link) do a great job helping churches and can help you, too.

Does your church need a website redesign? Have you redesigned your site recently? If so, what drove that decision?

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ABOUT THE AUTHOR

Jonathan Howe

Jonathan Howe serves as Director of Strategic Initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at @Jonathan_Howe.

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COMMENTS

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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