Why Your Church Website Needs Help..Now

Depending on who and what you read, you can find different opinions on how often you should redesign or refresh your website. If it’s a website design company, the answer is probably “six months ago.” They like the business, after all.

I don’t think you should have a timeframe for website redesigns, though. It’s an as needed event and also one that should be carried out with much planning and intentionality.

Website redesigns should be carried out strategically and to meet a need. So if your church has one of these needs, then it may be time to refresh your site.

  1. Your site is not mobile-friendly. This is a top priority right now. If you don’t have a mobile-friendly, responsive website, find someone to fix that right now.
  2. Your logo or branding changes. This may seem obvious, but if you’re going to invest in a new logo or graphic branding package, then make sure your website is redesigned to reflect the change.
  3. Your site is not guest-friendly. Consider the content and layout of your site. Is it mainly for guests or members? If everything is geared to members, it might be time to fix some things.
  4. You need to change website platforms. This redesign is typically forced. If you’re moving to WordPress or Squarespace as your web platform, then you will likely have to make design changes to the site. It’s rare that you can move across platforms and keep a consistent look and feel.
  5. Your site is dated. This is more of a design aesthetic than the other items in this list. But if your site looks old and feels old based on the graphics and content, move forward on a redesign.

The first question I get when I write on website redesigns is who I recommend to do this work. There are several options available to you, but choose someone who knows churches and works with them. Our friends at MereChurch (affiliate link) do a great job helping churches and can help you, too.

Does your church need a website redesign? Have you redesigned your site recently? If so, what drove that decision?

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ABOUT THE AUTHOR

Jonathan Howe

Jonathan Howe serves as Director of Strategic Initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at @Jonathan_Howe.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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