Communicating Your Vision Visually

If you are clear about who you are and where you are going as a church that’s awesome. Now it’s time to help everyone else in the world to see it, catch it and pass it on. The single most powerful way to help people become contagious carriers of your vision is to give it to them visually!

Did you know that of all five of your senses, your brain allocates 80% of its energy to the eyes. We are visual thinkers. I have watched over and over and over, how many people NEVER get the vision through words alone. So what kind of visuals are we talking about? Allow me to explain two ways.

First, I will ask you some simple questions as a bit of a litmus test. Second, I have attached Auxano’s brand process guide to illustrate how we build a design and communication toolbox for churches.

Have You Communicated Vision Visually?

  • Does your logo tell a story or create a conversation starting point?
  • Do you hand out a program or worship guide during services that is hard to throw away?
  • Is your church’s mobile website easy to use and engaging?
  • Can you draw your church’s strategy as a simple napkin sketch? (i.e., how you make disciples)
  • Do you capture video testimonies that illustrate your church’s mission, vision and values in the lives of people?
  • Do you have stylistically appealing tagline? (font, color, placement)
  • Can you read and see things about your church on social media (facebook, twitter, instagram)?
  • Do you have a 3-5 minute anchor video that shows where God is taking your church?
  • Do you have a consistent set of purposefully chosen design elements (based on you mission and values) that make up the look and fee of your primary communication tools?
  • Does your space intentionally utilize your church’s brand from architectural pieces and symbols to banners and signage?

Would you like to do a better job this year with this important aspect of vision-casting? If so, check out the brand process guide that we use at Auxano. It tells the story of the design and communication toolbox we did for Christ Fellowship in West Palm Beach.

DOWNLOAD:  The Auxano Brand Process Guide

If you are interested in getting some outside help for branding & design, you can let us know here.

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Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of and the author of God Dreams and Church Unique.

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What say you? Leave a comment!

Recent Comments
I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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