Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

Read more from Brad here.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Environments >

ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
A lot of comments were criticizing types of worship that they didn't like. Remember that different churches meet the needs of different people. You might like hymns, but someone else likes loud praise team songs. You might like in-depth sermons and others might like something lighter. Those differences were not what this article was about. People of various denominations looking for various worship experiences had ten similar things to say about looking for a church. Wandering into a tongues-filled church is far different than wandering into a KJV 1611 church then being disappointed. ALL churches should work on having clean and safe areas for children. My husband and I actually changed churches before we had children because our home church nursery was far from being clean and safe. ALL churches should work to have clear information about service times and directions on their websites/signs. ALL churches should encourage their members to be genuinely friendly. These are things that should be found regardless of one's personal taste in what they want from a church. It would be nice if websites had a sort of "what to expect" page for visitors as far as when services start, what they usually consist of, how children are handled, what to expect for communion or other rituals. This would make people feel welcomed. It's just like when you have someone in your home. You tell them where the bathroom is. You show them where to put their purse so your pet doesn't get into it. You point out drinkware and beverages. I think that many churches EXPECT that people will know what to do, but it can be very confusing going to a new church, even of the same denomination. Not knowing what to do can make people very uncomfortable. There's no reason not to make every effort to make everyone feel comfortable in church. And if a church does ALL it can and a person doesn't come back, it's not that the person is somehow unloving towards God. It could just be that the church wasn't what the person was looking for. This article was pointing out ways that churches could do better. I would like to comment about the whole "this is my pew" problem. A lot of schools have gone to randomly assigning seating from day to day in the lunchroom. This breaks up cliques and helps everyone feel included. Kids get to meet different kids than they might if they just sat at the same table all the time. Just think how it would be at church if everyone was encouraged to rotate where they sat and to never sit in the same pew in the same month. Talk about shaking things up!!
 
— Emalyn
 
A year ago in December we moved from Texas to Montana. At a Christmas Eve service we were told we were in the way and had to move to a back wall and stand the entire service. As we have met new people I always ask what church they go to. This would be a great opportunity for someone to invite us to their church, but no one ever has. We were very active in our church for over 30 years. It is hard being an outsider and being the new person. But I will get there.
 
— Beth
 
I have a lot to say but I will try to condense it because when its long nobody reads it all. I have traveled around the world with my Air Force husband and have attended many churches. The main reason I selected a church to attend was because I felt God had led me there and I heard the Word preached by a man of God. Some people are not looking for the right thing so they are not going to stay at any church. I go to a wonderful church where all people are treated equally and guest are our first priority. LOVE is what people are looking for whether they know it or not and when a church is built on the love of God LOVE will surround them and draw them in its circle. The best way to find the church you are looking for you need to pray about it and go to more than one or two churches to find where God wants you to serve. God love you and wants you to be a happy Christian. .
 
— Barbara Johnson
 

Clarity Process

Three effective ways to start moving toward clarity right now.