Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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I am humbled, and for that reason would love to thank God for Eric Geiger, a minister in the present times where the church so much requires alignment. On the 28th of December 2014, God spoke to me concerning the issue of Alignment in church, self alignment for ministers and since then, I have carried the message to whoever cares. So then, I was curious to find out about which ministers of God have the same message and when I googled "which ministers have addressed the issue of alignment in church today?", I was able to come across Eric's message. I would so much love to connect with Vision Room even more. May the good lord bless you. Sanyu Roberts Director/Founder Rescue Foundation for Children at Risk(REFCAR)
 
— Sanyu Roberts
 
nailed it! praying fervently for our church. LM
 
— lmalstrom
 
Michael - thanks for this article. I've read it over and over and it keeps convicting / encouraging me. I'm a get-it-done leader who can very quickly breeze thru conversations to get to root cause and fix problems. I really need to develop my leadership to be more long-suffering and remember those problems have faces.
 
— Doug
 

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