Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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Misguided member to be sure. Best course of action for pastors is to preach God's pure word, plant the seed, and God will bring the increase.
 
— Rick
 
This article reminds me of an experience I had. In my third year at the parish I pastor I needed to make some staff changes. During that process I was constantly praying for insight and enlightenment. Some old time parishioners did like that I was making these changes. They did not like the growth that was happening and did not want any change. This group parisioners decided to protest by only putting a dollar a week in the collection. The most incredible thing happened, during the weeks they were protesting the parish collection went up by over 5%. Now as any pastor can tell you all collections fluctuate, but while people are deliberately trying to hurt the parish or more to the point hurt me, this was a blessing. This reminded me that if I pray and I try to do what I believe God is telling me to do, God will take care or me and my people. Pastors that are trying to do God's will, put God's will first and don't be bullied by people trying to lead you away from God's will.
 
— Fr. James Wozniak
 
[…] Are your Values Adding Value? by Mac Lake […]
 
— 9 Posts Every Leader & Pastor Should Read | JoshuaReich.org
 

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