Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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Recent Comments
I think my church does a fantastic job of welcoming new people. Unfortunately, the #1 complaint, the stand up and greet, is done every week at my church. I also don't like it as I think that it is awkward and uncomfortable. I have also heard a complaint that it is a way to spread germs during flu season. This is one thing that I wish my church would do away with.
 
— Jeanie Reavis
 
the scripture says no man can come to God unless the Spirit draws him, if the pastor and church have not put in the time for prayer and devotions during the week it's doubtful the Lord shows up on Sunday, we have to have a atmosphere that is pleasing to God and lift up weary souls with heart felt worship along with anointed preaching, Jesus said if I be lifted up I will draw all men unto me, #1 Spirit filled worship & preaching, welcoming saints and love enough for the work you are doing to make sure the facilities are clean, if these things are provided then it's on them, I've never seen God not show up if we take care of our end
 
— Bruce
 
I decided to stop going to a certain church when they started saying the babies go to hell and that my gay friend was going to go to hell. I also didn't appericate it when they told me that girls are ment to be quiet at all times and can't be preachers.
 
— Kitty
 

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