Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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Recent Comments
Great article as usual from Ed.
 
— Jim Bradshaw
 
I recently left the church where I had attended for 10 years & have been looking for another church home. I visited several in cities that were a distance away- 35 minutes, 1 hr & 1.5 hrs. I could see myself serving in any of those churches, but would like some place closer. I tried several in the town where I live, but no luck so far. One service was supposed to start at 10, but didn't start til 10:20 & the "announcements" took up- no exaggeration- 30+ minutes! THEN they called a guy up to "pray over the offering" He proceeded to whip the congregation into being cheerful givers: "What time is it saints?" [mumble, mumble] "I said, what time is it?" "HAPPY TIME!"- this went on for 15 minutes. ONE hour after their supposed start time, they actually began praise & worship! Another church I went to locally was ok, but the morning I visited there, near the end of the sermon, the pastor announced in his sermon, "I'm not one of those educated preachers! I'm just a simple man with a simple message; I don't get into the Old Testament & all the feast days & all that....I like to stick with the gospels." Nothing wrong with the Gospels, but it's like going to Golden Corral & only eating at the taco bar...good stuff but you're missing out on so much! Needless to say, that was my confirmation to move on... I'm currently driving 1.5 hrs on Sunday nights to attend an excellent church in Charlotte.
 
— Cathy
 
I have an autoimmune disorder. It would be nice if the 'meet & greet' didn't include "Shake the hand of 10 people" Basically it all seems so artificial anyway. Once you sit down can you remember that person's name, color of their eyes, anything they said? My church has an information area with a live person behind the counter. However, the person behind the counter is clueless as to what is happening at the church, which groups they have or where they meet. Basically that person can't answer any questions. The church also has a website. It informs you when the services are, a few of the groups that are available but very little information about what the groups entail or who to contact for each group. There isn't a calendar of events. They are very impressed with themselves since they have Facebook, Twitter, Instagram and so on. Defeats the purpose if it's all about past events. The rest of the top 10 - luckily don't fit the church I attend.
 
— Jean
 

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