Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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Recent Comments
I was on a committee that closed churches. It killed me that we could close a church one week and the next week it would open with a different name and different denomination and cars would be parked up and down the street. Why? Why? Why?
 
— Carolyn vines
 
Recently I visited a Church and I was #1 put off by the timing of the meet and greet. 10 minutes after the Pastor had begun speaking he stopped for the m & g, which totally throwed the focus off from the sermon. Which made me think "wow" could that not have been done at the beginning or end. And #2 at no time during the sermon was a biblical passage given to back up what the Pastor referred to in his comments. I didn't go back as I didn't feel God's presence guiding that church.
 
— Darla
 
Solid article. I was once handed a list of 6 things I had done wrong over the previous 45 days. While some of them had indeed been things that had been discussed (usually in a 30-second conversation- nothing to indicate that they were real "problems") the vast majority of them were trumped up nonsense. When I asked this person why he never walked down to my office, less than 20 feet away form his, to discuss them, he told that he was unable to manage me. Pathetic. He then handed it to me to sign. None of the elders had signed it, and when I asked about that, he had one of them who was present in the building sign it. Interestingly, he never even signed his own name in the space provided. I asked for a copy signed by ALL of the elders multiple times afterward, and never received it. I later from one of them that he had not sought approval prior to giving it to me, despite typing their names on the document as though he had.
 
— John Mulholland (@xjm716)
 

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