Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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My husband and I are seeking a new church because we've recently moved. We've been shocked and dismayed to find so many unfriendly , closed congregations and pastors. We're servants who want to plug in and work alongside fellow believers. However, so far we've not found one church where the pastor is a humble leader and the members are friendly, willing servants. We're not new believers. We're seminary trained with hearts for the lost. Willing, able and called. So far the Lord has not directed us to the church of His choice. It's no wonder America is in the shape it's in when our churches are closed social groups, not open, welcoming , loving brides of Christ.
 
— Cheryl
 
I've been in my Methodist church for over 30 years, but I still HATE the greeting time. I'm shy and dont like shaking hands with people I don't know, especially people who have just coughed or sneezed into their hand - gross! Even worse is being forced to say something like "peace be unto you" (which I would NEVER say in my daily life), it seems pompous, highly unnatural and pointless. I really wish they would stop this. But I stay there for other reasons.
 
— Anne
 
I think if you are drawn to God, you will not care about what church you go to as long as you are getting fed the true word of God. Most importantly is to go to church and get the biblical teaching and biblical worship that you seek.Another reason being that maybe you really don't want to go to church to begin with and if that is so, you will look for, and find any excuse you can muster up to not go anymore. If I am seeking a new church, I would look for one that teaches the true word of God, which can only be found in the holy Bible. And if that church does not beleive in Salvation through Jesus Christs' death on the cross, I would walk out immediately.
 
— Wayne Irons
 

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