Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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ABOUT THE AUTHOR

Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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Recent Comments
Doesn't the church exist to comfort the souls and consciences of believers? New or old design the focus should be Christ. A good test for this is to invite a group of non-believers [unchurched] as a focus group....show them the designs of churches and have them give their thoughts opinions to questions like this: + What type of business/organization do you think belongs in this place? + What is the first thing you think of when seeing this place? + This facility is designed to be a Christian church....What other uses would you imagine taking place here? Their answers should be enough to tell you how best to design a building that will be purposeful in delivering the central message of Christ-Crucified.
 
— Mac
 
So, they're building another one? Seriously? They're can't be anything right about that in America. There is currently over $238 Billion in church edifices in America sitting empty on average 164 out of 168 hours a week. And, you guys dare to preach about good stewardship? We need more edifices? Seriously? Isn't the reason they're still spending countless millions and millions more on new edifices is because they're incapable of working with other mega-star pulpiteers because of their EGO - Elmer Gantry Obsession? If mega-churches are so "successful" then why is the culture getting darker and darker by the day? What identifiable measures can you give beyond the attendance that they are having any real impact on the culture? Research shows we only remember 5% of what is lectured to us. Yet, these mega-churches center the greatest amount of time, energy, and money on getting people to answer a Sunday morning Simon Says cattle call to hear a lecture. Have an explanation? Please, wake up and smell the coffee. Take it Home where the heart is, where it started, and where it belongs!
 
— Pal's Pen
 
Thanks for posting.
 
— Oree McKenzie
 

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