Creating a Great Experience at Your Church

It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotionconnection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commoditiesgoodsservices, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

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Brad Lomenick

Brad Lomenick

In a nutshell, I’m an Oklahoma boy now residing in the South. I am a passionate follower of Christ, and have the privilege of leading and directing a movement of young leaders called Catalyst. We see our role as equipping, inspiring, and releasing the next generation of young Christian leaders, and do this through events, resources, consulting, content and connecting a community of like-minded Catalysts all over the world. I appreciate the chance to continually connect with and collaborate alongside leaders.

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This resonated strongly with me. My pastor, a strong, wise, intelligent, and compassionate woman in her 40's, made the decision to take on my church almost 3 years ago. We were a very small, struggling congregation, facing closure. In our interview with her, we were very clear about the reality of our situation, and offered her an interim position, thinking that we would be closing very soon. She chose, instead, to be our called pastor, despite the odds facing her. She has gone over, above, and beyond in helping us stay afloat, but this has come at a great price, emotionally and physically. Because most of our congregants are older, they have limited energy and resources, and so many of the things which could be delegated by our pastor, she ends up doing herself, and so she faces burnout regularly. She has gotten better at taking personal time off, but I can still see that her spirit and energy are frequently flagging. And, even though we are relatively stable financially - due to renting our spaces to others - the added issues that come with renters occupy a lot of her time and energy. As her assistant, I do what I can to help ease these burdens, but I have limitations, as well, which prevent me from taking on more responsibilities. My fear is that my pastor will one day reach the end of her pastoral rope, and we may lose her. I will be sure to pass on this article to her, and continue to encourage her in her self care. Thank you for your frankness and insight.
— Monica Spangenberg
Even short mini retreats witb a group of colleagues is helpful... just sharing how it is withyour soul can move mountains of despair into the sea...
— Rick Pittenger
Oh yes -- and were the mountains not five long hours away... but the occasional day when I just plain do not get out of bed is good -- and going to the movies is good -- OUTDOORS is good...all closer to home and not so much with the carbon footprint, you know?
— Crimson Rambler

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