Developing an Online and Offline Personal Communication Strategy

I’ve been in a situation in life here lately where it has been necessary to develop a communication strategy online and offline. In the past, I have not given much thought to how I communicate with other people. Now leading a resourcing network for church planting, a missions collective for Haiti, and pastoring a church–I have come to really appreciate effective and thoughtful communication.  Here’s basically what I’m learning to do.

There are three levels of communication I have with people on a regular basis. The first level is the micro level. That’s the daily chatter and conversation about details, requests, etc. Typically, this level of communication does not need to be recorded or archived. Rather, it is communication for quick and immediate response in the rhythm of the workday. The second level is the mono level. That’s the one-on-one communication about actionable matters of various levels of significance. Typically, this kind of correspondence has requests that need to be filled, questions to be answered, plans to be executed, etc., and therefore archiving and retrieving such correspondence is helpful if not necessary. The third level is the multi level. That’s the communication with multiple people in the collaboration process. On this level, you are taking in feedback and interaction from several sources at one time in one setting.

These three levels are worked out through different platforms/formats whether offline and online.

Communication-Strategy

For offline communication on a micro level, I rely on text messaging. At this level, communication does not warrant a phone call or lengthy communication. It is intended for immediate feedback. On a mono level offline, I rely on telephone calls. The difference between the two levels are significant, because if something requires a phone call to be addressed is attempted to be covered via text, a lot of time is wasted in the process. However, if you care constantly calling someone about something that can be addressed over a text, that can create a frustrating work experience. You have to make judgments between the two and have operating agreements with your team. On the multi level offline, there’s scheduled meetings. These are structured times of collaborating with multiple people with a set agenda (talking points).

For online communication on a micro level, I rely on instant messaging (via Gmail) and direct messaging (via Twitter). I almost always have at least 2-3 IM tabs at the bottom of my Gmail with ongoing chatter about little matters that need immediate attention (changes, scheduling, updates, etc.). My online mono level is email. Again, like offline communication, this can be problematic. I don’t want a cluttered up inbox of emails that could have been instant messages or group emails that so often are strung around with the infamous “reply all” option on matters I’m often tangentially involved in. Emails can be a horrible medium for collaborative communication, which leads to the multi level online, namely video conferencing. If I am meeting with more than one person online, then I use Skype, Google Hangout, ooVoo, or GoToMeeting to forward projects, plan events/trips, discuss initiatives, etc.

For some time, I had been operating like this without fully recognizing it. Now that I see it, it has become all the more clear in learning to communicate better using formats/platforms appropriate to the level of correspondence. In my case, I work in a highly decentralized environment where online communication is 65% and offline communication is 35%. It may be the opposite (or some other breakdown) for you. Either way, know where you communicate most often and how you proceed to do so in the future may prove very beneficial down the road.

Have you developed a communication strategy for online or offline? What have you found that works best for you and those you work with?

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ABOUT THE AUTHOR

Timmy Brister

My name is Timmy Brister. Those who know me call me Tim. Those who know me only from the Internet call me Timmy. I am 33 years old, the husband of Dusti (for nine years) and the father of Nolan, Aiden, and one on the way. I am a pastor and elder of Grace Baptist Church, founder/director of the PLNTD Network, director of The Haiti Collective, organizer for Band of Bloggers, and creator of P2R (Partnering to Remember) and the Memory Moleskine.

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Spot on. Great article. Thanks!
 
— Dave Corlew
 
I agree with several of these comments..unfortunately though many people look for a church that can give them something. Well if your view of a church is based on the building, and what the people in it can do for you...already you're bound to fail at finding a home church. 1 example given was not satisfactory child center. Maybe that's something you could do..be the change..there are countless studies based on follow the leader.. 1 person stand in a line, you don't even have to know what it's for, eventually others join..more and more.. if you make changes others like, more will join and help and before you know it,a full children's ministry has taken off. A church is only as strong or broken as all it's members together..because that's all the church really is..not a building you sit at for 2 hours 1 day a week before a race or football game.
 
— shawn
 
As I began to jot notes down about my organization specifically, I think it can become a kind of guiding document that focuses sharply on the "how". It can be a tangible, accessible foundation for everyday organizational reality in different terms than the Vision Proper. Of course, it is a living document that will be saturated with your vision frame (mission, metrics, etc.) and other elements of the Vision Pathway too. Especially when I see a focus on things like values, the constitution can allow you to define them even further and connect them to the operations of the organization. Even your least "big picture" staff/volunteers can grasp and internalize the result of what I interpret Edmonds is going for. It feels very practical. All that to say, I'm not entirely sure! I just ordered the book, so I hope to read through it soon and get a better idea. Thank you for responding.
 
— Jon Pyle
 

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