The Genius of Being Simple and Obvious Every Time

Simple and obvious leadership tip for you today. But it’s one that I’ve seen pay big dividends over the years.

If you’ve ever watched an infomercial, you know that it says to call their phone number over and over again. The TV personality says it repeatedly. They flash it on the screen multiple times.

It seems repetitive, almost to the point of being obnoxious. But they’re just trying to make it simple for people. Obvious. And they do it for two simple reasons: 1) people need them to, and 2) it works. Otherwise they wouldn’t do it.

I think every church should adopt the same strategy. Obviously I don’t mean flashing numbers repeatedly on the screen. But we do need to make the simple things simple. The obvious things obvious. Because we should never overestimate the ability of people, including ourselves, to miss the simple and the obvious.

Here’s a few ways this works at Elevation:

  • Every week we tell our first time guests that they’re our VIPs.
  • Every week we tell everyone to stop by an orange tent to get involved.
  • We encourage people to give all the time.
  • We encourage people to get in groups all the time.

In a different way every week and every time. But the same basic, clear messages every week and every time

Is it repetitive? Maybe.
Does it make the obvious things obvious? Definitely.

And those are just the nuts and bolts of a church. Imagine how much more important it is when we’re talking about things like the Gospel. Or the vision of the church. Yet many churches only communicate those things a couple of times per year.

This might seem like a simple and obvious tip to a lot of you. Why even blog it?

Because we’re no better than our audience.

Even the simple and obvious leadership principles need to be made simple and obvious, and repeated over and over again to leaders like you and me.

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ABOUT THE AUTHOR

Steven Furtick

Steven Furtick

Pastor Steven Furtick is the lead pastor of Elevation Church. He and his wife, Holly, founded Elevation in 2006 with seven other families. Pastor Steven holds a Master of Divinity degree from The Southern Baptist Theological Seminary. He is also the New York Times Best Selling author of Crash the Chatterbox, Greater, and Sun Stand Still. Pastor Steven and Holly live in the Charlotte area with their two sons, Elijah and Graham, and daughter, Abbey.

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COMMENTS

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Recent Comments
Great work!!!!
 
— Kate Harel
 
After 47 years of ministry experience, I found this easy to agree with, and very hard to live by. All sorts of pressure applied. Eric Gieger's "Simple Church" was a big help!
 
— Jon Breshears
 
Many thanks Jeff. The American church must rediscover her roots in relational discipleship driven by her leaders. I intend to use your set of questions with our supported missionaries challenging each of them to go deeper and wider as disciples who make disciples. I appreciate you stoking my fire.
 
— Kim William Coutts
 

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