How to Create a Content Calendar and Engage More People in Your Church

One of the best ways to connect with your church throughout the week is with social media.  Statistically, over half of your congregation will spend some portion of their week actively engaged on Facebook, Twitter, and blogs.

But connecting with your audience through social media requires consistent and compelling content.  And not just any content. Your content must be emotional, intelligent, shareable and intentional.  But developing content that is both creative and inspiring takes dedicated time and resources, as well as a considerable amount of effort on your part.

The best way to create emotional and inspiring content is by developing a Publishing Schedule. Developing a publishing schedule helps you plan, produce and publish compelling content that clearly articulates the vision of your church.

Without one, your content quickly becomes redundant, outdated, and unnecessary, and you end up with content no one cares about.

In my research, I found a formula created by Russell Sparkman of Fusionspark Media, used to develop a publishing schedule. The formula is 1-7-30-4-2-1.

I am adapting the formula to 1-7-30 for the sake of simplicity.

Here is a breakdown of the formula:

1 = Daily, 7 = Weekly, 30 = Monthly

This formula determines what content you will publish daily, weekly, monthly, quarterly. Keep in mind that whatever content you publish must reinforce and advance a Big Idea or theme.

1 = Daily 

  • Twitter Tweets (3-5 Times)
  • Facebook Updates (2-4 Times)
  • Respond to Twitter, Facebook and Blog Comments

7 = Weekly

  • Blog Posts (2-3 Times)
  • Short Video (1 Time)
  • Update and Edit Website Pages (1 Time)

30 = Monthly

  • ENewsletter
  • Video Interview
  • EBook

This formula might appear overwhelming at first glance.  Maybe you’re thinking, “There’s no way I can accomplish all of this!”  But start where you are, keeping in mind your resources and your target audience.

Content Ideas –

  • Devotional eBook Series – Write, design and send eBooks on spiritual subject matter or a book of the Bible
  • Short Videos – Interview staff members on why they love their role or brief updates from the Senior Pastor
  • Blog Posts – Select a theme and write a series of blog posts.  Write posts on event highlights, life-change stories, sermon notes, book recommendations, devotionals, etc.
  • eNewsletter – Switch up layout and flow of eNewsletter and give the reader value with free downloads, resources, etc.

Remember, your key messages are too important not to communicate them consistently, concisely, and with incredible clarity.  Social media is a valuable tool for communicating the mission and vision of your church.

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Tim Peters

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In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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