How to Eat, Sleep, and Breathe Your Values

I recently met with all the managers and directors of the Resources Division at LifeWay, the division I am responsible to lead. We have nearly 650 employees in the division, and they all report to the leaders who were in that room. At the beginning of each calendar year, I remind our team of our mission and values, our identity that is foundational for all we do. For five years we have lived with the same mission and values and have seen the impact on the culture of being crystal clear about our identity.

I have given up on the fantasy that a leader can get in front of a group of people and declare a culture into existence. We are not the Lord; we cannot speak something into existence. Creating and cultivating a culture takes time. I asked our team if they really believe our mission and values have worked their way into our culture. They shared stories of how our values impact decision-making, inform execution, create shared energy and enthusiasm, and increase our ability to attract the right people to the team. Here is a copy of our team’s mission and values.

So how, over five years, have we driven these deeply into our team? Here are five practical ways:

1. Teach the mission and values.

We invest time to re-teach our mission and values to the team. Sometimes the whole meeting is about the mission and values (as in early January), but most often we embed teaching into our regular meetings. For example, for the last two years I have taught on one value each meeting at each of our division-wide meetings.

2. Discuss them regularly.

We discuss our mission and values in team meetings, and the language is a filter for how we make decisions. If values are only shared from the microphone, they have little chance of being driven into a culture.

3. Hire with a mission/values lens.

We hire through the lens of our mission and values. We want to make them so clear that if someone has not fully bought into them, they self-select out of the hiring process. If you don’t lead with mission and values, you cannot expect to hire the right people.

4. Celebrate stories that illustrate.

We give awards based on our values. The awards are based on great stories that illustrate the commitment to the mission and values we desire to live by. Stories can give people a tangible example of what living a value really looks like.

5. Evaluate honestly.

We regularly evaluate how our execution is rooted or fails to be rooted in what we say we believe. From annual evaluations to evaluating a particular project, evaluation through the lens of mission and values further drives them into the culture.


Learn more about driving your values deeply into your team – connect with an Auxano Navigator.


> Read more from Eric.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.