Is Your Church Website Mobile Friendly?

I have a tiny computer in my pocket. I bet you do too. I won’t lie, I’m super excited about that. According to an Internet trends report by Morgan Stanley, by mid 2013 more people in the U.S. will have the Internet on their smartphones than desktops. In many parts of the world, the smartphone is the only Internet because over the air technology is all the country really has that is even close to modern.

So what does that have to do with church marketing you ask? Everything. More people will be surfing the web on their phone than on their desktops. Yes smart phones can display most websites at a scale, but how much fun is that? Tiny text and drop down menus make me leave a site pretty quick. We can fix this tiny, zoomed out view by building media responsive websites.

What is Responsive Design?
Technically it’s fluid width content and site styles. It’s making content 100% of the available width and letting the text wrap to fit the screen size. Phew, that was easy right? OK seriously, you want a great looking site, blocks of content left, middle and right, dynamic sliders, recent sermons on the home page and the list goes on. So how do you get an amazing dynamic site that is equally amazing on a smartphone?

Great sites that work on all devices have a clear focus on the content, what’s important, and priorities. All sites and churches will have different needs, but I can guess that communicating who you are, when you meet, and how to get there are at the top of your list.

So first off, work backwards. What are those top key things and how does a user get there? What are the top five most popular pages on your site now, and how do people get to those pages? Really getting into the weeds with your content, site analytics, and knowing your audience will be critical in your planning.

Responsive Sites in Action
Visit these sites, and resize your browser window (sorry IE9 and under users, IE does not support media queries and just displays the desktop view)

Notice on all four how not only do they squeeze to fit, but the content re-wraps, images adjust and menus update to fit the finger friendly needs of a smartphone.

So how do you get to responsive design?

Read the rest of Matt’s article here.

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Matt Adams

Matt Adams is a full time web designer for factor1, a digital creative agency located in Tempe, Ariz. He and his wife have twin boys and spend more hours cycling than most sane people can imagine.

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I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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