Is Your Mission Well-Lived and Well-Seen?

Nike just released yet another great video reminding everyone of why they are one of the top apparel companies globally. In it, Nike gives a clear example of why their mission is so effective, better than most churches’ missions.

Full disclosure, Nike has long been one of my favorite and most often used examples of the difference between a mission statement and a tagline. This blog on the subject a few years ago continues to be highly searched and read.

Nike’s tagline is one of the most well-known in the world: Just Do It. 

Nike’s mission [Bring Inspiration and Innovation to Every Athlete* In The World] is one of the most unknown in the world… with two huge exceptions.

Exception #1. Nike’s mission is well-lived by the team of executives, developers, designers, marketers and salesforce within the company.

Exception #2. Nike’s mission is well-seen by every person who wears a pair of their shoes.

Many pastors tend to be skeptical of investing time and resources into working on statements of identity like mission or values or taglines, especially when things around church “feel” like they are going well enough.

They wonder if the effort and discussions are worth it, and struggle to see the tangible practicality of clearly articulated vision. They question how important it really is to capture our Great Commission mandate in a contextual, concise and catalytic way for the church.

When any organization lives their mission, the results are seen – and life change becomes possible. The marketing piece below from Nike sums up why, for them, people living out their mission is more important than people knowing their tagline. And shows how good they actually are at living it, better than most churches.

Watch the video linked below and ask yourself, or start a conversation with your team:

How much more important, and eternal, is the mandate of the church than a shoe company?

How well defined and well lived, and resultantly effective, is the mission of our church?

Does your mission create movement and reflect the heart of God for the church or is it just words on a website or worship service bulletin? 

Check out this video from Nike and see why it matters.

> Read more from Bryan.


 Do you need help with developing statements of identity like mission and values? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Bryan Rose

As Lead Navigator for Auxano, Bryan Rose has a strong bias toward merging strategy and creativity within the vision of the local church and has had a diversity of experience in just about every ministry discipline over the last 12 years. With his experience as a multi-site strategist and campus pastor at a 3500 member multi-campus church in the Houston Metro area, Bryan has a passion to see “launch clarity” define the unique Great Commission call of developing church plants and campus, while at the same time serving established churches as they seek to clarify their individual ministry calling. Bryan has demonstrated achievement as a strategic thinker with a unique ability to infuse creativity into the visioning process while bringing a group of people to a deep sense of personal ownership and passion.

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COMMENTS

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Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
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A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
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