Leaders Communicate with Certainty

The charisma of a great speech, a powerful graphic design or a well-designed tool (and yes, a well-designed tool can have charisma) comes from certainty.

Not the arrogance of, “I am right and you are not,” but from the confidence/certainty of, “I need to say it or draw it or present it just this way and I want you to hear it.”

Graphic design that fades into the background, that recycles the safe or is merely banal does nothing for us. But the sure hand of someone who understands what she says and what she wants to communicate can’t help but touch us.

This is the difference between the mediocre abstract painting at the local crafts fair and the powerful piece at MOMA. This is the difference between 8 bullet points on a slide and a picture that moves us.

Confidence usually implies that you know it’s going to work. I’m not talking about that, because only a fool is confident all the time. No, the sure hand can be open and vulnerable and connected, but above all, at least right this moment, it is sure enough to speak up, without hiding.

Read more from Seth here.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Seth Godin

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
Great work!!!!
 
— Kate Harel
 
After 47 years of ministry experience, I found this easy to agree with, and very hard to live by. All sorts of pressure applied. Eric Gieger's "Simple Church" was a big help!
 
— Jon Breshears
 
Many thanks Jeff. The American church must rediscover her roots in relational discipleship driven by her leaders. I intend to use your set of questions with our supported missionaries challenging each of them to go deeper and wider as disciples who make disciples. I appreciate you stoking my fire.
 
— Kim William Coutts
 

Clarity Process

Three effective ways to start moving toward clarity right now.