Make Your Sunday Bulletin Simple AND Effective

How many announcements should you include in your church bulletin?

Pretty much… none.

My philosophy about church bulletins (i.e. worship folders, programs, brochures, handouts, etc.) has changed a lot over the years. A decade and a half ago, I wanted it to be as large and stuffed with information as possible. It was my way of thinking bigger than our church was at the time.

Now, I want our weekly bulletin to be as small as possible, with as few announcements as possible. In fact, here’s a photo of our current bulletin.

Bulletin161009

And in case you’d like to have the printable or editable version:

 

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That’s it. NO actual “announcements” are included. At least, not the kind you’d normally think of. We print this on an 8.5″ x 11″ sheet of card stock, both sides, cut them in half, and hand them out. It’s a single half-sheet, sturdy enough to take notes on. And, we print one bulletin per sermon series and only change it during the series if something drastically changes and needs to be communicated.

Why is it so slim on information?

It’s all about who it’s for!

We print a Sunday bulletin with one person in mind – the guest. We want our guests to know that they belong, that we have next steps for them, that we don’t want their money and that we want them to know what to expect.

The weekend bulletin is really just an excuse to greet people with something printed. It offers the basic next steps, how to find out more, and how to stay in the loop.

We’re also very aware that every announcement is a “signal” that gets sent to the minds of those who are reading or listening. Our minds only have room for so many signals. So if you want people to remember two or three things, in particular, don’t tell them to remember five or eight or thirty things.

In fact, if you’ll notice, every piece of information in the bulletin actually has a short hyperlink that leads to an information page online that is mobile-friendly. Sometimes, that short link forwards to a Facebook Event so people can RSVP and share. Sometimes, it leads to a page of our website dedicated to a certain ministry. But our goal is to get people to engage with us online, beyond Sunday, so that we can communicate throughout the week with everyone.

So where do we announce stuff?

Here’s how we see it.

There are announcements that everyone needs to hear, and those are included in the bulletin, which everyone gets. Then, there are announcements only pertinent to regular attenders, which we communicate through various other means, including:

  • Our email list.
  • Our open Facebook group (not our main Facebook page).
  • Our mobile app (including one push notification per week).
  • Our website, especially the events page and the blog.
  • Some slides that cycle as people are coming in.
  • Our various Facebook “sub”-pages (men, women, students, kids, etc.).
  • Word-of-mouth, especially through small groups.

Does it work?

Not perfectly. Sometimes, someone is unaware of something happening. But we rarely hear about it. We’ve spent a long time creating a culture where people don’t expect to be spoon-fed and taken by the hand and personally led through every event.

We’re always learning and tweaking. I may have to scrap this blog post a few months from now when we flip our strategy on its head. But for now, we’re confident that growth is happening because we’re able to communicate the big signals to the many and the smaller signals to the few.


Learn more about effective communication with your Sunday bulletin by connecting with an Auxano Navigator.


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ABOUT THE AUTHOR

Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

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COMMENTS

What say you? Leave a comment!

Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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