In the Numbers: Embracing Stats as a Vital Ministry Tool

I love statistics! I know what you’re thinking…I’m a nerd. Possibly. But, the truth is there are more nerds than you realize when it comes to statistics.

Stats a important for a number of reasons, and, although they can easily be misused or misconstrued, overall they can be helpful to pastors and others in ministry. Here are three reasons why.

Those of you who know me know my tentative relationship with all things sports. But, with our move to Wheaton I wanted to approach our new home missionally, so, I took in a Chicago Cubs game.

It isn’t that I know nothing of sports; I just haven’t kept up much. Going to the see the Cubs play, I’m learning the players, balls, strikes, touchdowns, and the like.

Even though I haven’t been that guy as a sports fan, Donna and I went to see Moneyballwhile it was in theaters. Now, almost everyone thought it was a movie about baseball—or about Brad Pitt—but it wasn’t. At least not at the core.

Moneyball was all about statistics—analyzing players’ performance, then selecting and playing those players based upon advanced stats. Home runs, hits, runs scored, and RBIs were recreated in aggregate, often using cast-off players, rather than one superstar player. It was a revolutionary approach to the game, and it was based on a statistical foundation.

Statistics, of course, aren’t limited to sports. What about those of you who are investors? Do you research the performance of a company that you are thinking about investing your money in? Sure you do.

What about those who have an important and possibly dangerous surgery coming up, do you want to know the odds of a successful surgery and recovery? Of course. Very few people want to go into it with no idea of the possible outcomes.

Numbers and statistics are part of our daily lives. Pastors and church leaders should embrace them as part of ministry.

How then do we use them?

Before I share how we should use statistics, let me share why some uses fail. Statistics shouldn’t be used to change a priori assumptions. For instance, we should not stop trusting scripture simply because someone may get up and say 74% of people believe the Bible isn’t what we think it is, so let’s stop believing it. The truth is that the Bible is authoritative regardless of what others say.

Also, statistics shouldn’t be used to determine how we do ministry. For instance, just because someone gets up and says that 90 percent of the church plants today implement the Launch Big model, doesn’t mean we should implement the same model in our next church plant.

Statistics shouldn’t be used to change our definitive beliefs nor determine how we do ministry. But they can be used in the following ways.

Statistics Help Define Reality.

Have you ever heard the statement, “facts are our friends”? It’s true. Statistics can be our friends in helping us determine reality. Statistics provide us information on people’s thoughts and behaviors. In short, they give us a starting point. For example, one research project showed the majority of people in the 7,000 subject churches were not using their gifts.

For many pastors and leaders this would have come as a shock. Others may say, “That explains a lot.” Either way, it helps pastors and leaders understand reality both for themselves, their church’s leaders, and other members.

Statistics Help Teach People.

Beyond defining reality, statistics can be used to help people understand how the church is engaging or not engaging. Research can demonstrate how the church thinks and why the church responds to certain issues.

Research is often a needed tool pastors can use to change a church’s opinion. If a pastor says, “We should build a gym to help the community” the church might question the expense. But, if the pastor says, “Ten percent of the population within 3 miles of our church are under 17 years old, and most of them have nothing to do after school. If we built a gymnasium we could run multiple ministries to meet their needs and maybe open their hearts to the gospel.” Those statistics paint a different picture that help many understand why the cost might be worth it.

Statistics Help Leaders Make Strategic Decisions.

The first use of statistics helps us define reality by giving us a bases and foundation. The second use of statistics helps us teach people, especially our leaders and members. The third, and probably most important, use of statistics is that they help us make strategic decisions.

If churches understood that one of the reasons why people weren’t using their gifts was because they didn’t know how, the leaders could then make strategic decisions as to howthey should teach their people how to use their gifts. As a result, churches could offer classes, produce material, preach a series, or write a blog series on spiritual gifts with the goal of reversing the statistics by changing the reality.

Statistics can also help determine what staff member to add next, when and where to have small groups, how many groups can be started each new semester, or how demographic changes should change outreach efforts.

In short, statistics are a great tool to assist pastors and leaders in being more effective and leading their churches or organizations to be more effective as well.

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ABOUT THE AUTHOR

Ed Stetzer

Ed Stetzer

Ed Stetzer, Ph.D., holds the Billy Graham Chair of Church, Mission, and Evangelism at Wheaton College and serves as Executive Director of the Billy Graham Center for Evangelism. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, holds two masters degrees and two doctorates, and has written dozens of articles and books. Previously, he served as Executive Director of LifeWay Research. Stetzer is a contributing editor for Christianity Today, a columnist for Outreach Magazine, and is frequently cited or interviewed in news outlets such as USAToday and CNN. He serves as interim pastor of Moody Church in Chicago.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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