One Way Your Church is Missing It with Twitter

A few weeks ago I had the opportunity to sit down with Social Media Church for a conversation about—you guessed it—social media. I had a great time talking about how I like to use social media as a connector and strategist. I also shared about a recent social media faux pas I made.

After the show, I thought I’d share the one way a lot of churches are missing it with Twitter. And it’s this…

Twitter is just as much of a listening tool as it is a sharing tool. It’s a two way street. If your church isn’t using twitter to engage with your members or people in you’re community, you’re missing out on the fundamental benefit of the social media network.

Here are a few practical steps you can take to use Twitter engage your community instead of simply sharing last week’s sermon or next week’s series:

  • Create a Twitter list of everyone you know in your church, responding to them when it’s appropriate.
  • Engage with influential Twitter handles in your community. (e.g. – Chamber of Commerce, Events Around Town, Government Entities)
  • Set up proximity searches for terms like “prayer” or “church” within a 20-mile radius of your church. Monitor those searches and reach out if an opportunity presents itself.

 

You can listen to my entire conversation with Social Media Church here.

How has your church used Twitter or another social media channel to engage with your community?

Read more from Justin here.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Justin Lathrop

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

Clarity Process

Three effective ways to start moving toward clarity right now.