One Way Your Church is Missing It with Twitter

A few weeks ago I had the opportunity to sit down with Social Media Church for a conversation about—you guessed it—social media. I had a great time talking about how I like to use social media as a connector and strategist. I also shared about a recent social media faux pas I made.

After the show, I thought I’d share the one way a lot of churches are missing it with Twitter. And it’s this…

Twitter is just as much of a listening tool as it is a sharing tool. It’s a two way street. If your church isn’t using twitter to engage with your members or people in you’re community, you’re missing out on the fundamental benefit of the social media network.

Here are a few practical steps you can take to use Twitter engage your community instead of simply sharing last week’s sermon or next week’s series:

  • Create a Twitter list of everyone you know in your church, responding to them when it’s appropriate.
  • Engage with influential Twitter handles in your community. (e.g. – Chamber of Commerce, Events Around Town, Government Entities)
  • Set up proximity searches for terms like “prayer” or “church” within a 20-mile radius of your church. Monitor those searches and reach out if an opportunity presents itself.


You can listen to my entire conversation with Social Media Church here.

How has your church used Twitter or another social media channel to engage with your community?

Read more from Justin here.

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Justin Lathrop

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I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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