Does Your Outside Space Reflect Your Inside Ministry?

These two pictures tell the tale of two shopping malls…

BR-VR011914

The mall at the top is pretty much just like the mall I grew up going to. At this mall you park as close to the entrance as you can, then go inside to find the store you are looking for and maybe stroll up and down the covered atrium. All of your favorite stores are facing and found inside. This particular mall has an Apple Store, but you have to know that ahead of time.

The shopping mall on the bottom is reflective of the new breed of malls that cropped up. In fact, they are not even called shopping malls anymore – they are “Lifestyle Centers.” The major difference here is that you park near the store you are going to, and maybe stroll up and down an outdoor promenade. All of the stores are facing outside. This mall has a PF Changs, it’s easily seen from the street.

Which of these two malls would you rather visit?

Which shopping experience is more engaging as you pass?

Does exterior presence (and life) really matter if the content is the same inside?

Actually, these two photos are of the same shopping mall in Akron, OH. Three to four years ago the mall developer added the exterior-focused retail stores to the front. In my estimation, as an attempt to draw more shoppers and respond to our experienced-based culture. Developers know this: people respond to the experience that appears to be more pleasant.

Many churches are more like the “other side” of the mall, a great experience inside, hidden by the lack of life outside.

What if the church turned the ministries inside out?

How could an engaging worship experience be seen from the street, if not literally?

Could an incredible Kid’s Ministry be known in the community, before anyone steps through the door?

What kind of movement and life can churches present, maybe even just by moving the greeting time outside?

What can you do THIS Sunday to bring the inside-out at your church? 

Read more from Bryan here.

Download PDF

Tags: , , , , ,

| What is MyVisionRoom? > | Back to Environments >

ABOUT THE AUTHOR

Bryan Rose

As Lead Navigator for Auxano, Bryan Rose has a strong bias toward merging strategy and creativity within the vision of the local church and has had a diversity of experience in just about every ministry discipline over the last 12 years. With his experience as a multi-site strategist and campus pastor at a 3500 member multi-campus church in the Houston Metro area, Bryan has a passion to see “launch clarity” define the unique Great Commission call of developing church plants and campus, while at the same time serving established churches as they seek to clarify their individual ministry calling. Bryan has demonstrated achievement as a strategic thinker with a unique ability to infuse creativity into the visioning process while bringing a group of people to a deep sense of personal ownership and passion.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

Clarity Process

Three effective ways to start moving toward clarity right now.