Say It Over and Over

Here’s a simple and obvious leadership tip for you today. But it’s one that I’ve seen pay big dividends over the years.

If you’ve ever watched an infomercial, you know that it says to call their phone number over and over again. The TV personality says it repeatedly. They flash it on the screen multiple times.

It seems repetitive, almost to the point of being obnoxious. But they’re just trying to make it simple for people. Obvious. And they do it for two simple reasons: 1) people need them to, and 2) it works. Otherwise they wouldn’t do it.

I think every church should adopt the same strategy. Obviously I don’t mean flashing numbers repeatedly on the screen. But we do need to make the simple things simple. The obvious things obvious. Because we should never overestimate the ability of people, including ourselves, to miss the simple and the obvious.

Here’s a few ways this works at Elevation:

  • Every week we tell our first time guests that they’re our VIPs.
  • Every week we tell everyone to stop by an orange tent to get involved.
  • We encourage people to give all the time.
  • We encourage people to get in groups all the time.

In a different way every week and every time. But the same basic, clear messages every week and every time

Is it repetitive? Maybe.
Does it make the obvious things obvious? Definitely.

And those are just the nuts and bolts of a church. Imagine how much more important it is when we’re talking about things like the Gospel. Or the vision of the church. Yet many churches only communicate those things a couple of times per year.

This might seem like a simple and obvious tip to a lot of you. Why even blog it?

Because we’re no better than our audience. Even the simple and obvious leadership principles need to be made simple and obvious, and repeated over and over again to leaders like you and me.

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ABOUT THE AUTHOR

Steven Furtick

Steven Furtick

Pastor Steven Furtick is the lead pastor of Elevation Church. He and his wife, Holly, founded Elevation in 2006 with seven other families. Pastor Steven holds a Master of Divinity degree from The Southern Baptist Theological Seminary. He is also the New York Times Best Selling author of Crash the Chatterbox, Greater, and Sun Stand Still. Pastor Steven and Holly live in the Charlotte area with their two sons, Elijah and Graham, and daughter, Abbey.

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COMMENTS

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Recent Comments
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

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