Stay Grounded in the Basics to Avoid Boredom in Your Work

A challenge for communicators is to continually tackle the work we do, regardless of how fun and exciting it is. Sometimes, it’s downright boring. This is the final part of a five-part series tackling boring vs. fun in church communication. 

Kelvin Co to write this series because his editor was struggling with this very issue. He volunteered to help his church do communication, excited by the prospects. But the reality became drudgery and progressed slowed to a halt. He was faced with the boring vs. the fun.

Kelvin has shared four strategies for tackling this: Embrace them, build your credibility, prevent the boring and empower volunteers. A final strategy is to stay grounded as communicators and as Christians.

Read how Kelvin encourages communicators to stay grounded here.

Begin the series here.

Read more from Kelvin here.

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Kelvin Co

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I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
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Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

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