Casting Vision: The Only Communication Principle You Need to Know

Communicating in a way that captures attention and inspires action is an art. And there’s one communication principle that effective communicators understand when it comes to conveying their thoughts effectively.

Because communication can be messy. It can be complicated. And in many ways, it can’t be controlled as no one can completely anticipate how another person will hear, interpret, and respond to what you say.

Perception is reality, after all.

And communication becomes even more complex within organizations like churches. Pastors or senior leadership may be inclined to jump straight to the ‘what’ after defining the ‘why’ when casting their vision without really taking the time to strategically think through the ‘how.’

The ‘how’ is just as important – if not more – than the ‘what.’ And the effectiveness of your communication as a leader is directly related to your effectiveness in communicating your vision’s ‘how.’

Learning to communicate your vision’s ‘how’ can be difficult because people listen and learn differently, and this is where a lot of leaders struggle. They’ll communicate the same way with their staff as they do their congregation or even their family – but the way you communicate with some audiences doesn’t work with others.

There are two ways to ensure that your ‘how’ connects with each of your audiences:

  1. Diversify your ‘how.’ Because people listen and learn differently, create multiple channels to communicate your message. Diversify your methods to determine which ones work best for each audience. There is no one-size-fits-all when it comes to casting the ‘how’ of your vision.
  2. Keep it simple. You may understand your point because you’ve thought it through for a while. But it may not be that obvious to others. Break down the details to help people understand your message as clearly as you do.

By diversifying the way you communicate and keeping your message simple, you’ll be able to focus on your ‘how’ – and then the vision you communicate will start to make a difference in those who hear it.


Learn more about casting vision; connect with an Auxano Navigator today.


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Church Community Builder

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

Clarity Process

Three effective ways to start moving toward clarity right now.

From Good to Great: What Great Leaders Know About Casting Vision

We all know good leaders. In fact, some of us may even be counted among those ‘good leaders’ — one that can cast vision that motivates and inspires people; one that influences people to reach worthy and valuable goals toward achieving their vision.

And these are important — invaluable — leadership traits. So why don’t they make the grade for ‘greatness?’

Because while good leaders can set goals, build a team and cast vision, great leaders clear the way — identifying and overcoming obstacles, and allocating the necessary resources — setting their teams up to succeed.

Think of it like hiking in a dense forest: A good leader can plot out the trek, easily mapping the starting point and finish line; a great leader comes armed with a machete to clear the path, and with enough water and rations to reach the summit.

Casting vision and setting goals maps your journey, but resources and a path free of obstacles sees you through to the other side, helping you successfully realize your goals.

Ask yourself the following questions about what you need to provide before you give your team their new goals:

Team. Volunteers are the lifeblood of our ministries, and no vision can become a reality without them. Do you have the people — are they available, willing, and the right fit — to succeed?

Treasure. Every new venture — ministry opportunity, idea and program — costs money. Do you know how much it will cost, and does it fit in your budget?

Tools. You need the right tools for the job. Can you equip your team with the tools they need to succeed? 

Time. Anything worth doing takes time. Do you and your team have the time – whether it’s available time or time you’re willing to reallocate from another initiative – to dedicate to realizing your vision?

Every leader can have a lofty vision. But a great leader not only has the lofty vision of reaching the summit’s altitude, but also the aptitude to navigate and mitigate obstacles, allocate resources, and get the right boots on the ground to make even the loftiest of dreams a reality.

> Read more from Church Community Builder.


Want to know what’s next on your vision casting journey? Contact an Auxano Navigator for help.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Church Community Builder

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

Clarity Process

Three effective ways to start moving toward clarity right now.