Inspiring Communicators Start With WHY

To help others see change, the leader must understand how to unlock the imagination.

The very act of imagination is connected to faith. The author of Hebrews writes, “Now faith is the assurance of things hoped for and the conviction of things not seen” (Hebrews 11:1). When a leader articulates, or provokes, a follower’s imagination, he or she is serving both God and the individual by exercising the muscle of faith.

Unlock the imagination of your audience by starting with WHY.

THE QUICK SUMMARY – Start with WHY by Simon Sinek

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

A SIMPLE SOLUTION

Walt Disney’s dream that we now know as Disneyland faced an immense problem: how do you get financial investors to back something that’s never been done before, and exists only in a few sketches?

Faced with this dilemma, Disney did what he was best at: he painted pictures with words:

The idea of Disneyland is a simple one. It will be a place for people to find happiness and knowledge. It will be a place for parents and children to spend pleasant times in one another’s company.

Disneyland will be based upon and dedicated to the ideals, the dreams, and hard facts that have created America. And it will be uniquely equipped to dramatize these dreams and facts and send them forth as a source of courage and inspiration to all the world.

Disneyland will be filled with the accomplishments, the joys and hopes of the world we live in. And it will remind us and show us how to make those wonders part of our lives.

(Walt Disney, An American Original, 246-247)

Disney’s simple but evocative language convinced the investors of a future they could not see – and the rest is history.

Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

Products and services with a clear sense of WHY give people a way to tell the outside world who they are and what they believe. Remember, people don’t buy WHAT you do, they buy WHY you do it. If an organization does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the organization does. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation.

WHAT: Every single organization on the planet knows WHAT they do. Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATS are easy to identify.

HOW: Some companies and people know HOW they do WHAT they do. HOWs are often given to explain how something is different or better. Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that’s all that is required. There is one missing detail:

WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean what is your purpose, cause or belief? WHY does your organization exist? WHY do you get out of bed every morning? And WHY should anyone care?

It all starts from the inside out. It all starts with WHY.

Simon Sinek, Start with Why

A NEXT STEP

There is a fine line between inspiration and manipulation. A leader can use powerful language, vivid images, and emotional pleas to his audience – and be a manipulative, power-hungry despot.

A leader can also use powerful language, vivid images, and emotional pleas to his audience – and be a visionary leader.

The difference is in the WHY. If people don’t believe in the WHY behind your vision, they won’t be motivated to help you deliver it.

To understand the WHY behind all sides of a situation, idea, or problem you are facing, take the WHY Train by answering the following questions:

  1. Who is the main actor in the situation or problem?
  2. What is the main concept, object, or action the main actor uses or performs?
  3. Where is the main actor located when performing or using the main concept, object, or action?
  4. When does the situation or problem occur?
  5. Describe each answer in more depth.
  6. Conclude by asking WHY to the answers you have given.

The result of this exercise will be a thorough and sequential description about a situation and the insightful reasoning behind each element.

Taken from SUMS Remix 29-1, published December 2015.


This is part of a weekly series posting content from one of the most innovative content sources in the church world: SUMS Remix Book Summaries for church leaders. SUMS Remix takes a practical problem in the church and looks at it with three solutions; and each solution is taken from a different book. As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS provides 26 issues per year, delivered every other week to your inbox). 

> Subscribe to SUMS Remix <<

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ABOUT THE AUTHOR

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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COMMENTS

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I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Does Your Church Possess the Right Skills to Take on Tomorrow?

Over a decade and a half into the 21st century, one thing has become clear: change is the new normal.

In business, it’s called innovation, and it’s a strategic pillar in nearly every organization. Thanks to a growing body of research and thought leadership in recent years, we’re learning a great deal about the individual skill sets behind innovation, and the organizational strategies that create disruptive growth. Yet in organizations around the world, well-intentioned innovation initiatives crash and burn, despite a wealth of great ideas, copious research, and well-designed strategies.

Why? Innovation is not just about data analysis, plans and processes, and thinking outside the box. More than anything else, innovation is about change. And the truth is that as much as we’d like to think otherwise, we are all hardwired to resist it.

Your “innovation initiatives” are no exception to this rule. People are tired of being asked to change and innovate. It’s become a dirty word inside organizations, because it usually heralds one more complicated system to learn, or more things to add to the daily to-do list. Call a big meeting to kick off another “change initiative” and just about the whole team will roll their eyes.

They know that next year more changes will be implemented, because the last change initiative didn’t change a thing for the better, or the execs that start the initiative won’t be there in a year, and the next leadership team will roll out yet another initiative.

That cycle stops here. Despite the grumbling, eye rolling, and resistance, change is an absolute imperative for organizations today. Innovation is not only about finding new growth opportunities and improving the bottom line. It’s about developing services, solutions, and ideas that improve people’s lives, and the world in which we live. This is what the greatest organizations – and individuals -strive to achieve.

So, what can we do to make change stick?

Lisa Bodell, founder and CEO of futurethink, an internationally recognized innovation research and training firm, believes that anyone can be innovative, and everyone can become an agent for change. Futurethink helps organizations—from Fortune 500 companies to boutique firms—create environments where innovation and change thrive naturally. Working with these companies has given futurethink a chance to experiment with ideas about what it takes to build innovation capabilities in organizations, and then test-drive specific tools and exercises to make it happen.

According to Bodell, one of the things that she’s learned along the way is that when it comes to change, an organization’s biggest enemy is itself.

Before you jump in and start trying to shake things up, it’s helpful to gauge how open to change you—your organization, your team, or you as an individual—are today.

  • Is your culture as a whole stifling innovation, or will just a small tweak here and there get your cylinders firing wildly again?
  • Does your organization possess the right skills to take on tomorrow?
  • Does it embrace the behaviors necessary to create a culture that incubates innovation and generates growth over the long term?
  • What skills and behaviors do you already possess and where can you improve?

You can take stock of your innovation situation by taking the futurethink Innovation Capabilities Diagnostic, available in the download below.

This Innovation Diagnostic will help you get a feel for how fertile the ground is for innovation in your organization. With a general idea of where your organization could improve, you’re well on your way to examining the many ways you can begin to inspire innovation at your organization, and ensure that – this time – the changes will stick.

>> Download How to Make Change Stick by Lisa Bodell here.

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Would you like to learn more about developing an intentional strategy to help your organization deal with change? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Lisa Bodell

Lisa Bodell is the author of Kill the Company: End the Status Quo, Start an Innovation Revolution (Bibliomotion). As founder and CEO of futurethink, an internationally recognized innovation research and training firm, Bodell believes that everyone has the power to innovate; they just need to know how. As a leading innovator and trainer, she has devised training programs for companies such as 3M, GE, and Johnson & Johnson. Learn more and keep up with her online at www.KillTheCompany.com.

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COMMENTS

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Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Intentional Sunsets Bring Beautiful Sunrises: How to Lead Healthy Change in Your Church

Remember when the University of Alabama Birmingham football program was dissolved? A video of player’s reactions was definitely NSFW! Although the original announcement was not in the clip, based on the player response filmed… their own important, personal and emotional decisions to play ball at UAB felt overlooked and thrown to the side because “the numbers do not work.”

Immediately I recognized the passion and fervor (and honestly, some of the language) often seen and heard from church members after being told they were losing a very important, always personal and often emotional part of their church identity through changes like:

  • A staff member transition.
  • A worship style change.
  • A Sunday school model abandoned.
  • A children’s program discontinued.
  • A building left empty in relocation.

Every instance held arguably “right” reasons…

Yet right reasons rarely make emotional changes feel right.

Our church culture, with a social-media connected visibility of great ideas, fuels the desire in leaders to love sunrises. We are guilty of emphasizing the starting of new initiatives, while forgetting the importance of celebrating the impact of aging strategies through healthy sunsets.

After all, transition is inevitable in the church…

  • Ministry programs fail to meet once-felt needs and lose effectiveness.
  • Worship styles change and respond to artistic gifts of emerging worship leaders.
  • Staff will retire, move to another church or worse yet, lose their authority to lead.
  • Altars and “sacred spaces” will eventually repainted, re-carpeted or replaced.

HOW we communicate change is as important as why we are making the change to begin with. Most often, our rationale is rarely relatable in the context of high personal investment. Effective church leaders tell stories of Gospel impact and Christ-centered transformation, while pointing ahead to the next sunrise God is preparing.

Celebrating change with an intentional sunset builds anticipation toward the beautiful sunrise to come.

How can you lead the next change at your church with an intentional sunset?

> Read more from Bryan.

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ABOUT THE AUTHOR

Bryan Rose

As Lead Navigator for Auxano, Bryan Rose has a strong bias toward merging strategy and creativity within the vision of the local church and has had a diversity of experience in just about every ministry discipline over the last 12 years. With his experience as a multi-site strategist and campus pastor at a 3500 member multi-campus church in the Houston Metro area, Bryan has a passion to see “launch clarity” define the unique Great Commission call of developing church plants and campus, while at the same time serving established churches as they seek to clarify their individual ministry calling. Bryan has demonstrated achievement as a strategic thinker with a unique ability to infuse creativity into the visioning process while bringing a group of people to a deep sense of personal ownership and passion.

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COMMENTS

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Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

4 Steps Toward Change All Leaders Take

I seldom address a gathering of pastors without “the” question being asked, in one form or another:

“How do you change a church?”

Whether moving from a traditional model to one that is more contemporary, a complex structure to one that is simpler, or an outdated outreach strategy to one more relevant and effective, knowing the target on the wall isn’t the problem.

It’s how to actually lead the change to hit it.

Here are the four steps to leading change in your church (I am going to assume you already know to pray.):

1. Establish a Sense of Urgency

The first step is to establish a sense of urgency. People will not even consider change unless they are impacted on an emotional level. If change is not considered necessary, leadership expert John Kotter of Harvard writes, they “will find a thousand ingenious ways to withhold cooperation.”

There must be a perceived problem, or need, that is generating a certain amount of emotional energy. For the change agent, or agents, one of the keys to this is passion: if you do not seem to care, they will not bother to care.

Note that this is more than simply articulating the logic of a particular set of actions. People must be communicated with on an emotional level. There must be a sense of urgency. The Bible reminds us that we are transformed through the renewing of our mind (Romans 12:2). So whatever the change may be, be sure to convey what the stakes are, and why the change is so important.

For example, why should anyone contemplate evaluating a weekend service in light of its effectiveness at communicating the truth of Christ to a lost person? If they do not perceive that lost people matter or that they are being reached quite well through current approaches, then any change that might be suggested will die at the starting gate.

Leaders who want change must communicate the importance of those who are apart from Christ and the exact state of the church’s current effectiveness in reaching them. It is up to the leader to say: “We will stand before God one day and give an account for our lives. And this generation of Christians is responsible for this generation of non-Christians. And God will ask, ‘Did you do all that you could? Did you match the intensity and fervor I brought to the cross?'”

People must be brought to the point where they view the lack of change as a tragedy; where they don’t simply embrace change but cry out for it.

2. Develop and Cast a Compelling Vision

The second step has to do with developing and casting a compelling vision. Where is this change going to take us? What will it mean for us? What difference will it make? Paint the picture for people of what the change will actually do.

Vision is nothing less than the language of leadership. It points the way, it motivates people to take the steps needed to get there, and it coordinates the actions of all involved. At its best, it paints a simple but compelling picture of a better tomorrow in ways that appeal to everyone’s interests. This has to be more than a single motivational talk. In reality, not only does vision “leak,” but it gets lost in the competing noise for attention.

Consider a business example. I once read that the total amount of communication going to the typical employee in an American company in a three-month period is 2,300,000 words or numbers. The typical communication of a change vision over the same period has been calculated at 13,400 words or numbers (the equivalent of a single 30-minute speech, coupled with a one-hour long meeting, a 600-word article in the firm’s newspaper, and a 2,000-word memo). Thus the change vision only captures .58 percent of the communication competing for the average employee’s attention.

This is akin to a gallon of information dumped into a river of dialogue.

Vision must be repeated over and over again. When you are sick of hearing it, and the core change agents with you, then you might be approaching some degree of connecting with the group at large. The point is that one message, or even one cluster of messages, simply isn’t enough. People’s grasp of the vision fades fast, and it must be continually cast. And not simply to one group, but to all groups. And in all settings: to committees, boards, ministries; during weekend services; over lunches and breakfasts; through articles, stories, facts, statistics; and one-on-one sessions. Simple, to the point, tied to the values behind the change – but over and over again.

You cannot over-communicate.

3. Implement the Change

The third step, after the vision casting eventually pays off in consensus and approval with the various groups in the church, is to begin implementing the change.

4. Give Updates on the Change

The final step is to make sure you let everyone know how the change is going. Be sure to give progress reports. The war is not won simply with implementation. The question then becomes whether or not the change should be maintained. Rick Warren has written from many years of experience that, “Vision and purpose must be restated every 26 days to keep the church moving in the right direction.”

Whether monthly is too much or too little, it must certainly be ongoing. So let people know what is happening. Talk about successes and breakthroughs. Let people see, and feel, the benefits that are flowing from the change.

As you work through these four steps, keep in mind one of the most important principles related to change a leader can learn: change takes time. There’s a saying that when it comes to change, don’t overestimate what you can do in a year, but don’t underestimate what you can do in ten.

You may have heard the old analogy about turning a ship around in a harbor. The bigger it is, the further you have to go out to sea to bring it around in a different direction. This is important, because a lack of patience has caused many church leaders to get into trouble that was all too easy to avoid. As change agents, they get in a hurry and begin implementing changes that people simply weren’t signed on to, much less emotionally prepared to experience. This leads to resistance.

But if you carefully – and patiently – work the four steps, a remarkable thing will take place.

Change.

> Read more from James.

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ABOUT THE AUTHOR

James Emery White

James Emery White

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and the ranked adjunctive professor of theology and culture at Gordon-Conwell Theological Seminary, which he also served as their fourth president. He is the founder of Serious Times and this blog was originally posted at his website www.churchandculture.org.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Empathy: The Voice of Catalytic Leadership

Change is inevitable.

Whether we’re talking about business, society, politics, or life, we all know that trying to stay still is a recipe for stagnation.

A leaders’ job is to anticipate the future, to identify the trends that will affect their organization, and to guide and inspire people to move toward a better reality. Today more than ever, this job requires leaders to grasp the rapid rate of change in the business world and to build an organization that’s capable of continually adapting.

Nancy Duarte, CEO of the design firm Duarte, Inc., and Patty Sanchez, the Chief Strategy Officer for Duarte, have recently released their manifesto for change communications, entitled Illuminate. It has been written specifically for leaders who want to inspire others to understand and follow a vision for change, over and over again.

It’s a tricky road to navigate. Most people are more comfortable with what they know than with the unknown future. Great leaders anticipate this challenge, emphasize with that struggle, and communicate in ways that overcome resistance. Throughout this process, four tenets play a critical role in helping them to succeed in realizing their goals.

  • Transform to Thrive
  • Listen With Empathy
  • Navigate the Journey
  • Communicate Empathetically In Each Moment

Read more about these four tenets by downloading the PDF below.

IgniteChangecvr

You, too, have the power to shape your own epic venture and drive it to a successful conclusion.

 

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ABOUT THE AUTHOR

Nancy Duarte

Nancy Duarte

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her second book, spent nearly a year on Amazon’s top 100 business book bestsellers list. Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon’s top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The Only Problem with Incremental Change is that it Brings Incremental Results

So you want to bring about change but you’re afraid of the pushback that you know the change will create?

Totally understand that.

So you’re tempted to do what many leaders have done. Instead of bringing about the deep or radical change you know needs to happen, you decide to introduce change incrementally.

  • Rather than remove the furniture you know needs to go, you move it an inch a week, hoping nobody will notice.
  • Rather than fire the poor performer, you transfer him to a new position and hope one day he’ll leave.
  • Rather than kill the programs that need to go, you add a few new ones instead and skirt the real issue.
  • Rather than make all the changes you know need to be made, you create a 10 year time line, thinking that people will better accept the change the longer you delay.

Sound familiar? What’s wrong with this picture?

More than a few things actually.

The problem with incremental change…

…is that it brings incremental results.

If you want incremental results, then embrace incremental change.

The reality is that most leaders don’t want incremental results. You dream of significant results.  Of radically different results.

Yet for some reason too many leaders fall for the leadership lie that incremental change will usher in radically different results.

It won’t.

Radical change brings the potential for radical results.

Incremental change never does.

Why Do Leaders Fall For This?

Why do you as a leader talk yourself into believing that incremental change will produce the results you’re looking for?

There are at least three reasons:

1. You fear people’s reaction to significant change

You’ve seen other leaders get crucified for ushering in change. And you don’t want that to be you.

Fear is one of the main reasons change isn’t happening fast enough in the church or in many organizations today.

Personally, I think it would be a terrible thing to stand before God one day and explain that the main reason you didn’t do what you were called to do is because you were afraid.

Do you really want fear to be your final epitaph as a leader? Or would you rather go down trying?

Personally, I’d rather die trying.

2. Past opposition to change

You tried change once, and it failed.

Well, awesome. You also had a bad meal once, but you didn’t stop eating.

Why is it leaders shy away from change once they’ve had any opposition to it?

Maybe the change itself isn’t the problem. Maybe your strategy is the problem.

This is why I outlined 5 specific strategies to lead change in the face of opposition in my book Leading Change Without Losing It.  And why I’m so passionate about helping leaders navigate change.

Just because you failed at leading change once doesn’t mean you’ll fail forever.

Get a new strategy. What’s at stake is far too important not to.

3. Belief that progress should come without pain

Now we get closer to the heart of the matter. Many leaders secretly wish progress came without pain.

Progress almost never comes without pain.

Significant things are rarely accomplished without significant struggle. Our heroes are always people who suffered to bring about a better end. Part of us wants to live like that, and part of us doesn’t.

The leadership question is whether you’re willing to endure pain for the sake of a better future.

Real leaders say yes to that. They honestly do.

So…if you want significantly different results, push past the fear and stop thinking incrementally.

Incremental change brings about incremental results. Now you know what you’re dealing with.

What are you learning about change?


Are you ready for change that brings significant results? Learn more about getting things done with Auxano’s Execution services.

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ABOUT THE AUTHOR

Carey Nieuwhof

Carey Nieuwhof

Carey Nieuwhof is lead pastor of Connexus Community Church and author of the best selling books, Leading Change Without Losing It and Parenting Beyond Your Capacity. Carey speaks to North American and global church leaders about change, leadership, and parenting.

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I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

From Burning Platform to Burning Ambition: How Leaders Sustain Change

Leaders must shift from the proverbial burning platform to a burning ambition, and get underneath organizational reasons for change to make the journey personal.

There are thousands of books presenting dozens of lists on the attributes of great leaders. If I’m an ordinary human being, how do I actually become one of the great leaders I read about in these books? In other words, what is the pathway to greatness?

Here’s what Dr. Peter Fuda, founder and principal of The Alignment Group, learned: leadership effectiveness is not a matter of intention; it’s a matter of impact.

After five years of intense research, and twelve years of practice, Fuda has come to understand the limitations of the burning platform. Yes, some urgency can help motivate leaders to commence a journey of transformation, but it is not what enables them to sustain their journeys over time. What he found is that aspiration is a far more important motivator; sustainable change requires the fire of a burning ambition.

Download his five provocations to help you shift from burning platform to burning ambition here.

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ABOUT THE AUTHOR

Peter Fuda

Dr. Peter Fuda is founder and principal of The Alignment Partnership (TAP) and adjunct professor at the Macquarie Graduate School of Management (MGSM). As a management consultant, Peter and his team at TAP have created some 30 published case studies of business transformation, and more than 500 individual case studies of leadership transformation in blue chip organizations around the world. As a leadership coach, Peter has enabled more than 200 CEOs to measurably increase their leadership effectiveness and performance. As a thought leader, Peter’s research and approaches to transformation have been published on five continents. You can connect with Peter at peterfuda.com.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Cultural Transformation is a Leadership Skill Everyone Can Learn

Culture transformation is an advanced leadership skill. The primary way to change a culture is to use your conversational intelligence to create an environment that infuses energy and commitment into relationships, teams and the whole organization. Too often we get stuck in habit patterns of talking about but not creating change.

The more we talk about change, the more we talk about all the problems and challenges that can emerge, resulting in negative mindsets, which trigger fear hormones and threat networks in our brains. No wonder change is so difficult. By the time we are ready to take action, we are frozen in place.

However, you can shift the way you think about change the same way successful leaders do to navigate their own journeys.

> 1st Success Factor: Be the Change for Transforming the Culture

The first skill is to be the change for transforming the culture. Realize that you have the power, influence and ability to see and understand the culture in which you work, and how you can play a role in transforming it into a healthier, more inspiring and thriving culture. Transforming culture can mean a culture that is so powerful it transforms itself, or it can mean that you play a role in activating the culture transformation.

Call to Action: Envision how you can play a catalytic role in transforming your culture. Envision how you can be accountable for co-creating transformation in your culture by the way you show up at work every day. When you put skin in the game, you become the change that transforms the culture.

> 2nd Success Factor: Step out of Your Comfort Zone

The second skill, embrace the opportunity, is the ability to step out of your comfort zone and, rather than allowing fear of the unknown paralyze you, embrace the opportunity with excitement and enthusiasm. Your shift in focus will create positive ripple effects on those you influence. By fully stepping out of your comfort zone into a new opportunity, you are activating your ability to transform yourself and inspire courage in others.

Call to Action: Embracing opportunity both encourages others and inspires courage in yourself. By seeing transformation and change as a way to grow, you influence how you experience the challenge in a positive and less fearful way.

> 3rd Success Factor: Open the Space for Conversations

The third skill, create space for conversations, is the ability to intentionally open up opportunities for feedback-rich conversations one-on-one, within teams, and across the organization. By opening up space for and creating conversational journeys, you establish an environment in which employees have room to learn, grow and be nourished by new ideas and energy.

Call to Action: Creating spaces is a call to action you need to take every day to open the space for more innovative, generative and catalytic conversations to take place in your relationships and teams. This space signals our brain that we can discover and share new ideas we’ve never talked about before.

> 4th Success Factor: Practice Co-creating Conversations

The fourth skill, practice co-creating conversations, is a core to conversational intelligence. In the previous steps, you learned to recognize and release old baggage filled with toxic experiences that negatively undermine and denigrate relationships, and replace them with new meanings that positively uplift and inspire relationships. This empowers a new sense of optimism and effectiveness.

As a leader, you can begin to have co-creating conversations. Co-creating conversations are conversations that have the ability to release the past and open space for the future with others — a psychological state of being that is powerful and transforms us.

Call to Action: Co-creating conversations means opening the space for new energy for co-creation with others. This is a space where you and others are open to think about what you don’t know, what you don’t know you don’t know and to explore possibilities that you never thought about before.

> 5th Success Factor: Shaping Stories 

Finally, the fifth skill is shaping stories. Having moved from a place of understanding to challenging, then stepping out and releasing, and finally opening space for co-creating conversations, you have now mastered the most proactive and intentional skill of shaping the story of your team’s collective success. This is what visionary leaders and organizations do. It’s work you do with others, not on your own in isolation. What you co-create together are shared stories for success that envision and make possible the fulfillment of WE.

Call to Action: Shaping stories is a call to action that allows you to realize how you shape the stories’ impact on how the future unfolds. Reflect every day in a conscious way on how you shape stories so that they are winning, inclusive and appreciative. These conversations have the ability to re-frame your view of the world, give you and others hope for the future and enable you to see the best outcomes for all of us. Both meanings have the power to transform.

How You Label Determines How You See

Empowering your team to work in concert to achieve your organization’s goals and strategies requires flexibility of thought, agility of mind and speed of response. Most of all, it requires you to break out of old conversational habits and negative patterns of communicating and view the impact you can have on your business in totally new ways.

Use conversational intelligence as a way to break from the past and create the future. Rather than thinking about situations as problems, see them as challenges and opportunities, and communicate this point of view in your conversations with others. Until you challenge yourself to change old thinking and conversational habits, you will see little change from yesterday to today.

Once you do, you will find you become a catalyst for change wherever you go, and you will discover new energy appears around you for tackling big challenges and achieving the desired results and targets regardless of their size and difficulty.

>> Read more from Judith.

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ABOUT THE AUTHOR

Judith Glaser

Judith Glaser

Judith E. Glaser is the CEO of Benchmark Communications and the chairman of The Creating WE Institute. She is the author of six books, including Creating WE (Platinum Press, 2005) and Conversational Intelligence (BiblioMotion, 2013), and a consultant to Fortune 500 companies.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

How to Overcome 3 Common Criticisms When Leading Your Church Through Change

There is no growth without change. And there is no change without loss. And there is no loss without pain. A church that wants to grow without going through growing pains is like a woman who says, “I want to have a baby but I don’t want to go through labor.” Is the pain worth it? Yes, it’s worth it. People need the Lord and as long as one person doesn’t know Christ we have to keep reaching out.

As your church begins to grow you’re going to face a lot of different criticisms. But there are three really common ones to prepare for:

1. The care issue.

As your church begins to grow, some of the people who have been around the longest will say, “Pastor, you don’t care about me anymore.” What this really translates as is, “You’re not available to me like you used to be when the church was little.” The truth is, they’re right. You aren’t. The solution to that is not that you double up and work harder.

The solution is small groups. You cannot personally care for everybody’s needs or the church will never grow beyond you. You have to teach people to have their pastoral care needs met in their small group. Growth means restructuring and every time you restructure you disappoint people and the older you get the less you like to do that.

2.  The control issue. 

When you grow, some people will begin to say things like, “I don’t feel as involved as I used to feel.” Growth upsets the balance of power between the pioneers and the homesteaders. When the scales tip you can expect criticism.

When the church first starts growing everybody goes, “Isn’t this great? Look at all these young people coming in. They can help pay the bills!” Once you have more newcomers than you have established members the question becomes, whose church is it? The answer is that it isn’t their church and it isn’t your church. It’s God’s church.

You can have some measure of growth and some measure of control, but you can’t have a lot of control and a lot of growth at the same time. You have to choose.

3.  The comfort issue.

You cannot grow without change and change is never comfortable. A lot of people want the church to grow as long as it doesn’t make them uncomfortable. But if the church is going to continue to grow, we must be willing to minister outside our comfort zone. I’ve seen people in our church who would start a ministry, grow it up, turn it over to a newcomer, then start up another new ministry, grow it up, and turn it over to a newcomer. The real issue is selfishness and it takes unselfish people to grow a church.

So when criticism comes as a result of growth, change, and loss, how does a wise Pastor navigate the relationships that exist in the church? Here are three things you need to do that aren’t easy, but they are often necessary.

1.  Be willing to let people leave the church

People are going to leave your church no matter what you do. But when you define the vision, you’re choosing who’s going to leave – those who are supportive of the vision or those who aren’t. You cannot surrender the leadership of your church to manipulators. Jesus invested the maximum time with those who would bear the maximum responsibility.

2.  Continually remind people why you’re making these changes.

Why are we doing all this? There is only one reason – people need the Lord. We’re making these changes to reach one more person for Jesus.

3.  Affirm and appreciate people for the changes they do agree to make.

Be grateful for minor changes. Focus on progress not perfection. Change is hard, and God uses change to grow people. So affirm growing people who have chosen to embrace change for the sake of the kingdom.

Read more from Rick here.

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ABOUT THE AUTHOR

Rick Warren

Rick Warren

Rick Warren is the founding pastor of Saddleback Church in Lake Forest, Calif., one of America's largest and most influential churches. Rick is author of the New York Times bestseller The Purpose Driven Life. His book, The Purpose Driven Church, was named one of the 100 Christian books that changed the 20th century. He is also founder of Pastors.com, a global Internet community for pastors.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Why Changing Strategy Without Changing Culture Changes Nothing

I see it almost everywhere I work with leadership teams. Let me tell you what it is and what you should be doing differently. And I will cite two great HBR articles that are helpful. (For more about HBR go here.)

Before I name the mistake, let me describe how it pops up.

You want to move ahead so you brainstorm a bit, read the latest books, review all the models, attend a conference or watch some videos. Then draft the new strategy, delegate responsibilities,  and launch the new plan.

And in six months you are…

  • Spinning Your Wheels. Lots of vision and planning is done, and even some keenly designed initiatives, but you seem to be spinning your wheels and getting nowhere. Why?
  • Driving on the Wrong Track. You get off to a fast start, launch an initiative, and soon leaders start moving, building teams and creating materials … but there is confusion. Why is this not working? You’re going somewhere — but where?
  • Having a Multiple-Vehicle Accident. Your entrepreneurial team starts launching their own version of the vision, building and designing what works for them, running into one another as they fight for people, recognition, platform and resources. Soon there’s a 6-leader pileup.

These leaders had great strategies, good people and ample resources. But they kept failing. What needed to change?

Culture.

When you change your strategy without changing your culture, you change NOTHING! Change is resisted at every bend. Here are ten reasons why.

So why amplify this reality by putting new wine in old wine skins? Or, to stick with our racing metaphor, we strap a formula-one engine to a NASCAR chassis.  It makes a lot of noise and covers a lot of ground – but nothing really changes.

  • A university creates online programming to make more content available – but they don’t change delivery methods, relying on a teacher-centered model instead of a learner-centered approach.
  • A church wants a new outreach strategy and launches new “missional communities,” but the congregation does not have a missional mindset, and they really don’t understand the people they are trying to reach.
  • A business hires phone “consultants” for that “personal touch” to improve customer service. But actually what the customer wants is speedy ordering, distinctive choices and an easy internet-based return policy – they do not need a nice phone conversation.

In the popular Lean Start-Up Movement, entrepreneurs re-think the way we launch a venture (or ministry or educational center, etc.). Listen to Steve Blank on Lean Start-ups:

…it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.

This approach is working because it forces you to actually understand the culture you are trying to reach, and the culture you are creating in your own camp.

It is not enough to change a strategy or talk about innovation. Cultures must change. I spend lots of time helping teams and leaders make progress here. Here are some questions that drive that process.

  • What defines us now – who are we really?
  • Where do we want to go and why?
  • What exits in the new culture we want to create that is absent now?
  • What kind of leaders do we need to become to make this transition?
  • What environments, tools and processes need to be created (or removed) in order to move toward the future?
  • Do we have/can we get the right people?
  • What actual steps are required and who is responsible for each one?
  • How do we know we are making progress?
  • How hard are we willing to work to change our culture?

Leaders are in the culture-making business. Before you take the “big splash” approach again, you might evaluate the culture…inside and out. That means changing how you view potential leaders, the systems you design, the people you recruit or hire, the process (not just the end result) of how you develop strategy, and whether you become learners rather than teachers.

So what’s in your culture?

What will it take for a cultural makeover?

What are your biggest challenges in culture shaping and culture changing?

>> Read more from Bill here.

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ABOUT THE AUTHOR

Bill Donahue

Bill’s vision is: “Resourcing life-changing leaders for world-changing influence.” Leaders and their teams need a clear personal vision and a transformational team strategy. This requires work in 3 key areas: Maximize Leadership Capacity, Sharpen Mission Clarity & Build Transformational Community. Bill has leadership experience in both the for-profit and non-profit arena. After working for P&G in New York and PNC Corp. in Philadelphia, Bill was Director of Leader Development & Group Life for the Willow Creek Church & Association where he created leadership strategies and events for over 10,000 leaders on 6 continents in over 30 countries.

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COMMENTS

What say you? Leave a comment!

Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 
Where may I purchase the Church Unique kit?
 
— Linda Winkelman
 

Clarity Process

Three effective ways to start moving toward clarity right now.