Avoiding the Danger of Mission Drift

There is a tendency in any organization, in any ministry, toward wandering. For a season, people might be focused and motivated to move in a single direction, but then something happens. Things catch their attention. Other priorities come up. The urgency that was once so acutely felt fades to the background. Slowly the organization drifts toward giving time, energy, and resources to ancillary matters. The mission is no longer central; the focus is no longer intense.

That’s why one of the duties of leadership is saying the same thing over and over again. A wise leader is a repetitive one.

Church leaders must not only be aware of their core convictions and mission but must also articulate them plainly before people over and over again. Church leaders must constantly be reminding.

Wise leaders look for the wandering, and quickly move to address it.

Maybe you’re sensing that right now. Perhaps something seems off. In many cases, that “something” is a deep-rooted understanding of who you are as a church, a deeply shared commitment to the theology and doctrine that undergirds all your church does. What’s missing is that sense of identity that galvanizes, motivates, and focuses your people on your God-given mission. In many cases, the “core values” or the “mission” are merely words on the back of a bulletin that lose meaning because the people aren’t reminded of the heart behind the phrases. So if something just doesn’t seem right, it’s often because the majority of members have not fully ingested the stated mission and values of the church.

So how do leaders communicate the church’s mission and values?

1) Live the mission and values.

John Kotter stated, “Behavior from important people in the organization that is contrary to the mission overwhelms all other forms of communication.” In other words, if leaders do NOT live the mission, the slogans and communication pieces are an absolute waste of time and money. Living is deeper than “modeling.” One can “model” mission because it is in his/her job profile without authentically living it.

2) Teach the mission and values.

Wise pastors look for appropriate opportunities in their messages to remind the people “this is who we are” and “this is our mission.” But teaching goes beyond the sermon. Wise leaders look for other environments, from leadership meetings to small group gatherings, to remind people of the church’s identity.

Because wandering and drift happens, leaders are necessary. And it is necessary for leaders to both live and remind the people of the mission and values that are beneath the surface of everything the church does.

Many church leaders are finding that small groups are an excellent environment for instilling core values into the people of the church. Think about it as you enter this Fall season of ministry. You have a chance to refocus your people, to bring them back to the core of who you are as an individual church. Your small groups can be an environment where those values and mission are imbedded deep into the hearts and minds of your people.


In the division I lead at LifeWay, we have a team of custom content creators who are creating studies for churches, based on the church’s unique mission and values. If that would serve you well, then I encourage you to check out discipleshipincontext.com. Be it with a study aligned to your weekly messages, or through studies that stand on their own, LifeWay can partner with you to create custom studies that perfectly reflect your core values and help you create the unique culture you are praying for and striving for.

>> Interested in customized studies for your groups? Check out discipleshipincontext.com.

>> Read more from Eric here.

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ABOUT THE AUTHOR

Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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