Leaders Must Model One Thing First

What can my church learn from the mission-focused leadership of the United States Marines?

A clear, executable mission is the key to success for every branch of the military. An outstanding attention to teamwork and training make the United States Armed Forces the most formidable fighting force on the planet. Leadership is just as important to each service branch as it is to your church.

In the U.S. Marines, the leaders model the mission.

THE QUICK SUMMARY – Semper Fi, by Dan Carrison and Rod Walsh

For more than 200 years, the U.S. Marine Corps has been a paragon of world-class leadership, excelling in the areas of motivation, training, and management. However, the Corps doesn’t create an elite force simply by barking orders at underlings or demanding grueling rounds of laps. Rather, the Corps is the master of in-depth training, nonstop motivating, and world-class leadership.

Semper Fi shows readers how to adapt these proven practices for their own organizations. The book goes behind the scenes to pinpoint what works for the USMC, showing readers how to create a training and management culture that brings out the best in all their employees.

The book gives readers tough, practical tips for:

  • Inspiring individual initiative
  • Rewarding hard work
  • Encouraging loyalty
  • Working with limited resources
  • Dealing with change
  • “Leading the troops”” at every level of the organization 

A SIMPLE SOLUTION

The reputation of a Marine Corps officer is widely known and greatly admired. As an officer, he commands the respect of his troops, having endured training more difficult than the troops he leads. Intellectually, he has been well schooled in strategies that will help his unit succeed in their mission. Physically, he is as tough – if not tougher – than his troops.

The Marine Corps officer is in command of his troops because he belongs there. Prepared and entitled to lead, both he and his troops know it.

Leaders on a church staff team have many of the same characteristics described above. While not usually facing life and death situations as a Marine Corps officer would, the staff member nevertheless would do well to learn from, and apply, leadership strategies of the Marine Corps officer.

A manager should walk just as tall as a Marine Corps officer in front of his column. Like the officer, he is totally exposed if the collective mission fails and must account alone to upper management. Like the officer, he takes the job home with him. Like the officer, he has ambition, requiring the virtues of courage, self-sacrifice, and the ability to delay gratification.

Leadership Strategies Checklist

  • See that every member feels entitled to lead

  • Ensure that managers can never distance themselves from a subordinate’s failure

  • Understand that the wider his perspective, the more effective the leader

  • Lead by personal example

  • Put the concerns of your personnel before any task

  • Keep your people fully informed

  • Personally exemplify mental and physical readiness

  • Encourage and empower your subordinates to find the solution

  • Prepare your subordinates for two jobs – theirs and yours

  • Encourage questions, even in urgent situations

  • Be prepared to occasionally withhold guidance and praise

  • Never promote beyond the next organizational step

  • Avoid close personal relationships with anyone under your authority

  • Be especially motivating to those who are unhappy in their positions

  • Ask for a verbal or written confirmation of your instructions

  • Create a team culture of self-sacrifice

  • Make use of peer evaluations at all levels of management

  • Be a teacher, not a boss

Dan Carrison and Rod Walsh, Semper Fi: Business Leadership the Marine Corps Way

A NEXT STEP

Prior to your next leadership team meeting, duplicate the Leadership Strategies Checklist listed above. Ask your team to rank how well they are currently living out the strategies from 1 to 5, with 1 signifying the action is never done and 5 signifying the action is consistently done.

When your team gathers together, ask them for all the actions they scored a five on, writing the action on a chart tablet. If more than one team member duplicates an action, place a check mark by it. Discuss the results, asking the team to share personal examples to illustrate the action.

In the same manner, ask the team for all the actions they scored a four on, writing the action on a chart tablet. If more than one member duplicates an action, place a check mark by it. Discuss the results, asking the team for ideas on how to move each action from a “four” to a “five.”

Finally, in a general discussion, list actions that were NOT scored a four or five that surprised the team by their absence from the lists prepared above. After the discussion, select three actions that the team agrees would be most important in moving to a four or five in the next three months. List specifics as to how these actions can be achieved, and encourage the team to review the list often.

At the end of the three-month period, display those top three actions on a chart tablet, and ask the team to rate themselves again, using the same scale. If the team feels they have moved to a four or five, celebrate the success with stories that illustrate the action. If there is still room to improve, discuss how the team can do so.


Taken from SUMS Remix 41-3, published May 2016


This is part of a weekly series posting content from one of the most innovative content sources in the church world: SUMS Remix Book Summaries for church leaders. SUMS Remix takes a practical problem in the church and looks at it with three solutions; and each solution is taken from a different book. As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS provides 26 issues per year, delivered every other week to your inbox). 

Subscribe to SUMS Remix <<

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ABOUT THE AUTHOR

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

How NOT to Run a Church

Something’s driving your church.  There are a variety of things that run a church…the challenge for many church leaders is no one is really quite clear on what that is.

What drives your church is critical because it impacts everything you do. Ultimately, it directly impacts both your health and your growth as a congregation.

As I talk to leaders of churches of all sizes, I find different factors at work.

As much as we’d all love to say Jesus runs the church, the reality is that church is a partnership. God seems to delight in human interaction, and while God is in control, we have a role.

How we play that role can can create health or dysfunction.

Here are 4 bad ways to run a church and one good one.

1. A Person

Small churches are almost always run or controlled by a single person. That’s rarely—if ever—healthy and almost always an impediment to growth.

The usual candidate for this kind of church is a matriarch, patriarch or the pastor.

Matriarchs and patriarchs often emerge in a small church as the one person that effectively keeps the doors open and the lights on.

Interestingly enough, the matriarch or patriarch doesn’t even have to be on the board to exercise their control. It’s just that everyone knows nothing gets done without the approval, blessing or consent of X.

The commendable side of a matriarch or patriarch is that the church likely wouldn’t still be in existence without them. They are deeply committed to seeing it exist.

The challenges outweigh the benefits though for a number of reasons. First, the church is programmed to stay small…one person leadership naturally stunts growth.

Second, churches run by a single person are usually in preservation mode—the goal is to keep it going.

Sometimes the single person who runs a church is the pastor. That’s also a bad idea.

It’s the pastor’s responsibility to lead the church, but not to run it.

Again, scripture makes it clear the role of a church leader is to equip people to do the work of ministry, each operating in their area of gifting.

Clergy who insist on doing everything deny people their ability, and the church ends up with a much smaller impact than if the pastor truly led. Leaders who insist on running everything end up with relatively little to run.

Churches were never designed to be run by one person.

2. A Personality

Being run by a person and personality are two variations of a similar theme.

Personality driven churches are usually bigger and actually more effective in reaching people than person-run churches.

Usually in a personality-driven church, the personality of the senior leader functions like a magnet, attracting staff, volunteers and new people to the church.

The challenge is that both the growth engine and the loyalty in the church are to the senior leader. And that’s the achilles heel.

The problem with a personality-driven church is that when you remove the central personality, the church falters.

It can also distract people from following who they should be following—Jesus.

No personality should ever compete with the centrality of Christ in the church.

God can use people to lead people (Moses and Paul were pretty imposing figures), but the goal of a leader should always be to point people to Christ.

Personality-driven churches are only as strong as their leader. And that’s an often fatal flaw.

3. An Agenda

Nobody likes a hidden agenda. Except people who have agendas.

If you’re not careful, an agenda other than the main mission of the church end up running the church.

This happens when an influential leader (staff or otherwise) gets the church to focus on something minor until it becomes a defining characteristic of the church.

The possibilities are endless. They include:

  • Opposition to change (Nothing changes around here; everything stays the same)
  • A theological sub point (How we do baptism becomes more important than why we do baptism)
  • A political viewpoint (This is a Republican/Democrat only zone)
  • A single, non-biblical issue (Our church is all about X)

Churches that allow agendas to dominate usually only attract like-minded people who are more passionate about the cause in question than the Gospel itself.

4. Staying Alive

When only a small percentage of churches are actually growing and the church as a whole is lagging behind population growth, it’s no surprise that many churches are battling simply to stay alive.

Unfortunately, that can easily become the mission. When the mission is to merely keep a church alive, death is the most likely outcome.

You effectively end up saying “Come join our church so we can keep our church open.” That begs about 1000 questions.

As soon as you start to maintain what you’ve built, rather than build something new, you know the end is near.

5. The Mission

The one good way to run a church is simple: let the mission drive everything you do.

As Rick Warren so helpfully pointed out 20 years ago, purpose or mission-driven churches are always the most effective.

Why?

First, the mission is bigger than anyone and anything. The true mission of the church has lasted 2,000 years and will endure until Christ comes back. If that doesn’t motivate you, nothing will.

Second, the mission outlasts every leader. The church is far less affected by personality when the mission is bigger than any one personality.

Finally—and most importantly—the true mission of the church resonates because, well, it’s the true mission of the church. Enough said.


Learn more about how mission can drive your church – talk with an Auxano Navigator today!


> Read more from Carey.

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ABOUT THE AUTHOR

Carey Nieuwhof

Carey Nieuwhof

Carey Nieuwhof is lead pastor of Connexus Community Church and author of the best selling books, Leading Change Without Losing It and Parenting Beyond Your Capacity. Carey speaks to North American and global church leaders about change, leadership, and parenting.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Health Doesn’t Just Happen: 2 Ways to Avoid Drift

Organizations and churches drift away from their identity and mission. Without constant care and godly leadership, drift pulls a church from her core message and mission. A church doesn’t drift into greater health or better focus.

We drift as individuals in the same manner. We don’t drift into physical fitness or spiritual growth. We drift away from those things, not toward them. D.A. Carson wrote, “People do not drift toward holiness. Apart from grace-driven effort, people do not gravitate toward godliness, prayer, obedience to Scripture, faith, and delight in the Lord.”

In terms of strategy and mission, there are two common and related drifts that plague churches.

1. Churches drift toward complexity.

As a church grows and matures, there is an inevitable pull to add layers of bureaucracy and to fill calendars with lots of events and programs. As a church drifts toward complexity, staff members become program managers instead of equippers. Communication becomes increasingly challenging because there is increasingly more to communicate. New people have a difficult time figuring out what is most important because there are so many things happening. Ministries, within the same church, compete for resources and energy. Complexity presents a plethora of problems.

Ironically, many pastors have told congregations, “If Satan cannot get you to walk away from God, he will tempt you to be busy.” Or, “Just because you are busy doing things for God does not mean you are walkingwith God.” So while lamenting the busyness of people and of the surrounding culture, many churches grow busier.

2. Churches drift off mission.

As a church increasingly drifts toward complexity, she also increasingly drifts off mission. If a church is complicated, she will not have the energy or the resources available to be highly engaged in mission. The church will spend her time existing for herself, setting up systems for herself, and communicating to herself. When you are complex, you tend to be inward. When there is so much to manage at the church building, there is so little time to think strategically about the community and minimal energy to serve those in the community.

Complexity isn’t always the beginning point. A drift off mission will result in complexity. When a mission and strategy are not clear, anything can be added to the church. When mission does not grab the collective soul of the church, something else will.

Mission drift never self-corrects. Leaders must constantly address the pull away from mission and the pull toward complexity. Here’s how:

Keep the mission central.

The core message of a church must be the gospel, the good news that Jesus saves sinners by giving us His righteousness in exchange for our sin. And the core mission of a church must be the mission He gave us: make disciples. Churches may express their mission in contextual terms, but the mission must be in constant view. Leaders must continually point people to the church’s mission and work to embed a passion for the mission into everything the church does.

Keep the strategy simple.

Strategy is how the mission is accomplished. A simple strategy fights against the inevitable drift toward complexity. When the strategy is simple, the most important environments that flow from the mission of making disciples are emphasized. An overcrowded calendar is abhorred because it would drown the strategy.

> Read more from Eric.


Learn more about strategy for your church; connect with an Auxano Navigator today.

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ABOUT THE AUTHOR

Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The Missional Value of Being Constant

It is one thing to have a mission and quite another to have a missional lens, where all activity is viewed through the lens of that mission, where all decision-making is filtered through the lens of the mission. It is one thing to have a mission hanging on the wall and another to work hard to align activity to that mission.

At the beginning of each calendar year, I remind our team of our mission and values, our identity that is beneath all the activity. I know the reminders are redundant, but redundancy is important in communication of mission and values. I recently met with all the managers and directors of the Resources Division at LifeWay, the division I am responsible to lead. We have nearly 650 employees in the division, and they all report to the leaders who were in that room. For five years we have lived with the same mission and values and have seen the impact on the culture of being crystal clear about our identity. As I shared recently, we have been intentional about driving mission and values into our culture. I asked our team about the impact of living with the same mission and values for a sustained season, and we identified many wins, including:

1. Attracting the right players

If mission and values are not part of the hiring process, you don’t really have a mission and values. You merely have a statement on a website or a brochure. When you really have a mission, it becomes central in recruiting. And because it is central, the wrong players are more likely to be filtered out and the right players, those already aligned, are more likely to surface.

2. Mutual accountability

When mission and values are really in a culture, the leaders are not the only ones holding people accountable. The whole team views the work through the lens of the mission and the values, and the culture holds people accountable. People remind each other of the values, and violations are called out because people want to protect the culture they love.

3. Increased enthusiasm

When tasks are viewed through the lens of mission, the enthusiasm that drives the execution increases. On the contrary, when people don’t see how tasks they are fulfilling are connected to a grand mission, the tasks feel more mundane and less meaningful.

4. Unity around mission

There is strength in a diverse team, particularly when the people are united around a mission that transcends the differences. People can only unite around a mission and values when they are continually made clear.

It is challenging to live with the same mission and values over a sustained period of time as we can so easily drift from rooting our activity in our identity. But doing so is well worth it.


Learn more about the importance of viewing everything through your mission lens. Connect with an Auxano Navigator today.


> Read more from Eric.

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ABOUT THE AUTHOR

Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Six Responses to Mission Resistance

Every great movement of God invites a challenge from sinful people. I wrote about this recently in a post entitled How to Stop a Church from Growing, and Pastor Titus S. Olorunnisola, who is planting Bethel Gospel Centre near Melbourne, Australia, asked the magic question in the comments – how, then, do we handle the legalists?

In the case of the early Jerusalem church, the problem was complex. Non-Jewish people all over the region were coming to know Christ, but some very legalistic Jews known as the Judaizers were demanding that all of these new believers go through the rite of circumcision and keep the ceremonial law in order to be both Jewish and Christian.

Paul, Peter, James, and others were of the viewpoint that salvation for these newcomers was by grace alone through faith alone, but the vocal minority raised enough of an issue that the elders had to gather for a closed discussion. They finally emerged from this first church council with some wisdom for churches everywhere.

Their decision was rendered as follows:

“And so my judgment is that we should not make it difficult for the Gentiles who are turning to God. Instead, we should write and tell them to abstain from eating food offered to idols, from sexual immorality, from eating the meat of strangled animals, and from consuming blood. For these laws of Moses have been preached in Jewish synagogues in every city on every Sabbath for many generations.” Then the apostles and elders together with the whole church in Jerusalem chose delegates, and they sent them to Antioch of Syria with Paul and Barnabas to report on this decision. (Acts 15:19-22 NLT)

As I walk through this passage, I think there is some key wisdom to be applied all these centuries later in a more modern context.

We are charged to defend not only the faith of the gospel, but also its fruit. That is, we must uphold the content of the gospel as well as protect its ability to reach new people. To claim to hold to an orthodox view of Scripture while allowing non-scriptural viewpoints to be interposed in our doctrine, resulting in the alienation of those who need Jesus most, isn’t faithfulness to the gospel.

Let me put it more practically. Our role as pastors is to protect the flock from wolves and from false teachers. But it’s also to remind our flock that there are sheep who haven’t joined the fold yet and we must do everything in our power to take the gospel to every last one of them.

There are battles that aren’t worth fighting. When it comes to our preferences over style and approach, we are called to make allowance for differences of opinion.

And then there are battles that absolutely are worth fighting. In fact, there are battles worth risking everything over. The vision, the mission, and the purposes of God for his people are worth being stubborn about. The cause of evangelism and the pathway to discipleship are well worth working for and defending from error.

But how? How do we handle the Judaizers and joysuckers and complainers who would rather keep their preferred religious systems to the detriment of evangelism? I think we handle people the way the early apostles did.

  1. Get godly counsel. The elders consult with one another. James probably could have handled it himself, but he chose to invite input from other godly leaders.
  2. Be bold in your calling. The elders stand with confidence, believing God had called them to lead through this particular moment with clarity and conviction.
  3. Stand with and for the lost. They made it clear that we should not make it any more difficult than it already naturally was for non-Jewish people to come to know Jesus.
  4. Show them what grace is like. Nobody got kicked out. Everyone was still welcome and the apostles set an example of grace for everyone to observe.
  5. Fight against anything that competes with discipleship. They kept the pathway clear and asked people to make voluntary sacrifices for the benefit of others.
  6. Point to Jesus. The pointed people back to the gospel – the good news that Jesus Christ alone saves by grace alone through faith alone.

So, when confronting legalists and traditionalists who would ultimately stand in the way of lost people coming into God’s family to protect their own preferences, always choose to stand on the side of the Great Commission and Great Commandment.

I often pray for God to give me the boldness of a lion. Granted, sometimes I choose to have the boldness of an angry chinchilla, but I’m a work in progress. I’m still learning to love everyone – even the legalists and traditionalists – while being mean about the vision.


Connect with an Auxano Navigator to learn more about dealing with resistance to your vision and mission.


> Read more from Brandon.

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ABOUT THE AUTHOR

Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Crafting Your Cast: From Mission to Vision

POP QUIZ: In a sentence or two, can you say what God is calling you to do – or at least the direction He has for you?

If you answered ‘YES!,’ then congratulations! You have your vision. And you can skip ahead to the neat little listicle below about how to effectively cast your vision.

If you answered, ‘No. I don’t think so. But maybe? I’m not sure,’ then congratulations! You now have the opportunity to take your nebulous idea from infancy to a full-grown vision.

Your vision should take the purpose and mission of your church and reduce it down to a simple statement that guides your church. Much like an ‘elevator pitch’ in business – wherein you spark interest in what your organization does with a brief, persuasive speech in 20 seconds or less – your words act as an all-encompassing phrase that galvanizes and motivates your people in the right direction for your church.

And the right direction for your church – and the right vision – cannot be written from your will, but only from God’s because remember this as you cast your vision: Leadership is a privilege; steward it well. Yours is a privilege that can take people to where you believe God wants to go.

So as you cast, make sure your vision is …

Simple: Be clear about your vision. Over time, you’ll learn how to communicate the vision clearly and when the vision is clear to you, you are able to clearly communicate it to others.

Solid: Make sure your vision is real and tangible; it is a vision that people can touch, see and become invested in personally.

Succinct: We live in a ‘push-button-get-banana’ world. The same is true when we cast a vision. So keep it brief – because it’s not about how much you share, but that you share enough for it to be clear.

Stimulating: Your vision should inspire action. It should also cultivate a sense of ownership. If your vision can capture hearts, people will feel compelled to help you realize your vision.

If your vision is simple enough to understand, solid enough to believe, succinct enough to remember, and stimulating enough to inspire a shared ownership, your vision is ready to rally your people to a better future.


Learn more about Auxano’s Vision Pathway process.


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ABOUT THE AUTHOR

Church Community Builder

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

6 Times When It’s a Good Idea to Change Your Church’s Mission Statement

Classic wisdom taught us that our mission or purpose statements are timeless. In many ways that’s true and its a helpful teaching concept. And in an ideal world, it works. But in reality, there are times when a leader should change or renew or recreate the sense of mission. So don’t let the classic wisdom freeze you and prevent a significant opportunity to create fresh meaning and new progress for God’s people under your care today. When should you rewrite your mission?

1) When no one knows the one you have

This happens when leaders have not been emotionally connected to the big idea of what the church is about; therefore they don’t use it as an everyday leadership tool. It never makes it into conversations, team meetings, volunteer recruitment or preaching. Usually this is the result of some ridiculous committee-based jargon that is way too long. Or it may be just a short over-generalization of the Great Commission or Great Commandment that has no real teeth for folks in the congregation.

EXAMPLE: Grace Presbyterian in Houston is in a two-year interim between senior pastors. The people of Grace engaged a vision process to better articulate their identity their and direction. Their previous mission to “Love God, Love people” wasn’t specific or actionable enough. So they are currently proposing a new expression, “Building a faith family by encouraging people overwhelmed by life to trust Christ in everything.”

2) When your existing mission reinforces, unintentionally, a consumeristic mentality

We look for the “catalytic” factor in a good mission; that is, it should reinforce upon hearing it, that it involves everyone in the gathering of God’s people. Sometimes a statement subtly reinforces the idea that “we have a pastor or staff who does the mission for us.” (Even thought this is always unintentional, it is more common than you would think.) The last thing you want is a statement that strengthens the death of the church with a clergy-laity false divide.

EXAMPLE: Bruce Miller grew Christ Fellowship in McKinney, Texas to about 2,000 in worship attendance. As the growth began to slow, I challenged him the idea that his mission wasn’t working any more: “Helping people follow Christ” What had clearly been everyone’s role when the church was 200 people (helping people), wasn’t so clear now that the church was 2,000 in attendance.  He didn’t believe me, so he tested it out. I told him to ask his leaders “Who helps people around here?” They all replied, “The staff.” So within the Vision Pathway process, the team added two simple words that changed everything. The mission of Christ Fellowship is now “People helping people, find and follow Christ”

3) When you simply have a better way to be more clear and compelling as your church grows and multiplies

Sometimes greater clarity comes as you lead. Sometimes a significant accomplishment behind you leaves you with an entirely new perspective looking ahead. At such times, a tweak or evolution of your mission can be strategic and powerful for the people you are leading.

EXAMPLE: At Faithbridge UMC, Ken Werlein saw tremendous growth in the first ten years to over 3,000 in worship attendance. Up to that point he had always led passionately with the same mission: “Making more and stronger disciples of Jesus.” To keep it catalytic, it would often be followed with the phrase, “By being a bridge of faith to people everyday.” But as the church grew, Ken was concerned about the quality of reproducing disciples. They spend an entire year re-envisioning their groups process and wanted to further clarify the end that was already embedded in the mission but not clearly expressed as it could be. Their mission now: “Making more and stronger disciples of Jesus, who make more and stronger disciples of Jesus.”

4) When you have discovered your Kingdom Concept  and can be more contextual with your language

We have worked with churches that have a good statements of mission that become less meaningful on the backside of our Kingdom Concept discovery work at Auxano. The Kingdom Concept is an tool we use to further discern your church’s unique strength by examining more thoughtfully, the unique place the church is located (local predicament) the unique people that God has gathered (collective potential) and the unique passion of the leadership team(apostolic spirit).  It answers the question, :What can your church do better than 10,000 others.”  Church leaders love to refresh their mission after this experience.

EXAMPLE: The Elders at Northwest Bible Church, led by Neil Tomba, were excited to land the plane on their Kingdom Concept, that unpacked how the church was called to “Make Jesus real in a make-believe world.” They discuss how their local area is filled with worldly and religious pretense. They discussed their passion to embrace and reinterpret brokenness.  Afterwards their existing mission, albeit good, didn’t feel great. It was, “Equipping people to passionately pursue Christ to do whatever he asks of us in the world.” Now their mission is “Inviting people into the unexpected joy of desperate dependance on Jesus.” Can you feel the difference?

5) When you borrowed the language of another church model to get started and now you have “grown -up”

Yes, many great leaders planted churches in the 80s, 90s and 00s by looking to great models like Willowcreek, Saddleback, NorthPoint, LifeChurch.tv, to name a few. These model churches also created vocabulary that leaders were inspired to adopt. This borrowing of language works fine in the early years. The problem is, God is always doing something unique and new. That means at some point in the church’s history and the leader’s core, a hunger emerges to express that something new; that something one-of-a-kind that God is doing. If this is happening you should name it by re-articulating your mission.

EXAMPLE: David Saathoff at Bandera Road City Church has seen God do amazing things at their church in San Antonio. In the early days, David was proud to take many cues from Bill Hybels. In fact, BRCC was a poster child seeker church. The church’s mission in its first chapter of ministry was, “Helping people far from God become fully devoted followers of Christ.” The mission ws meaningful and strong in the beginning. But a leader always knows where they get their words. David never forgot that his words were really articulated from the heart of Bill Hybels, not his own. Later, through the Vision Pathway, David would find the perfect words for what God was doing uniquely through the people of BRCC. Today their mission is, “Helping people far from God be catalysts of spiritual and social change.”

6) When you are reinventing or reinvigorating a declining church

If the mission isn’t happening it isn’t happening. I don’t think I have ever seen a turn-a-round without some new leadership or leadership tools in place. Remember the most fundamental tool of leadership is the statement of mission. It answers question zero- the question before all other questions. There are simply times where you need a re-statement to be a part of a congregational reboot.

EXAMPLE: Years ago Crozet BaptistCchurch realized that life wasn’t going to get better as a congregation unless they started focusing outward. With twenty-five deacons in the room  we set out to re-articulate their mission. With many different opinions in the room, there was one thing they could agree on: their town was located in the fastest growing county in the state and they would see unprecedented opportunity to reach people in  the church’s one-hundred plus year history. At the end of the Vision Pathway, they had a brand new day of clarity starting with the mission to encourage people in our ever-expanding community to follow Christ with ever-increasing passion.

Read more from Will here.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Would You Recognize Inward Drift in Your Church?

All organizations tend to lose their focus and forget their original purposes over time. I call this almost imperceptible movement “inward drift.” The attitude becomes one of protecting the way we’ve always done it rather than looking back to the original purposes and reasons for existence. Numbers of stagecoach businesses failed, for example, because they thought their primary purpose was to make stagecoaches rather than to provide reasonable and rapid transportation.

The primary dangers with inward drift are twofold. First and foremost, the organization can forget the very reason it was created. Second, the drift is often imperceptible. Many organizations don’t realize there is a problem until it’s too late.

When Inward Drift Comes to Church

Local congregations are not immune from inward drift. To the contrary, the vast majority of churches in North America are likely in crisis because of the negative impact of inward drift.

Some of the labeling of congregations is unfortunate. Particularly, when we speak of “traditional churches” or “contemporary churches,” we rarely come to consensus on a clear definition. My son, Sam Rainer, popularized the term “established churches,” a term I prefer to use today. An established church is simply a church that has been in existence for a few years and is thus susceptible to inward drift. Indeed most any church three years or older will likely begin to experience some of the symptoms of inward drift.

When an organization such as a for-profit business begins to experience inward drift, it will change or die within relative short order. The marketplace will not buy its goods or services if the company doesn’t address the needs and the hearts of the consumers.

An established church, however, can exist for years and even decades with inward drift. The church may not be making disciples. It may not be reaching the community and the nations with the gospel. But it continues to exist more as a religious social club than a true New Testament church. Its members and constituents are willing to fund the congregation since it meets their perceived needs and desires.

Signs of Inward Drift in Established Churches

The signs of inward drift in an established church are clear even though the members don’t often recognize them:

  1. Most of the ministries and programs are focused on meeting the desires and needs of the members.
  2. The budget of the congregation is directed primarily at funding the projects and even comforts of the members.
  3. Conflict in the congregation is not uncommon since members are more concerned about getting their perceived needs and desires met.
  4. There is little to no focus on evangelism, reaching out to the community, and getting the gospel to the nations.
  5. Leadership is weak and reticent to address the problems, because that leadership emphasis could disrupt the status quo.

Addressing the Issue of Inward Drift in the Church

I recently drove through my hometown. I lived in the same house and the same town for my first eighteen years of life. But it had been more than a decade since I visited the town. I was shocked. Businesses on the main street were closed. Some were boarded. Many of the homes I knew and loved had deteriorated greatly. The major industries had exited and left large vacant buildings. It was almost a ghost town.

Someone who had never left the town, though, told me that things were really going well there. They were serious when they said it had not changed much since I left. For me, the change was stark and shocking. For him, it was slow and imperceptible. When we fail to see the deterioration that is taking place, we will not see the need to make changes to reverse the course.

Such is the crisis in many of our established churches today. And it is that imperceptible inward drift that often makes it so difficult to lead a congregation toward healthy change. In a future post, I will address some of the possible steps to lead an established church toward change without destroying it in the process. I hope you will join me then.

Read more from Thom here.

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ABOUT THE AUTHOR

Thom Rainer

Thom Rainer

Thom Rainer is the president and CEO of LifeWay Christian Resources.  Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism.  He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary. In addition to speaking in hundreds of venues over the past 20 years, Rainer led Rainer Group, a church and denominational consulting firm, from 1990 to 2005. The firm provided church health insights to over 500 churches and other organizations over that period. Rainer and his wife, Nellie Jo, have three grown sons: Sam, Art and Jess, who are married to Erin, Sarah and Rachel respectively.  The Rainers have six grandchildren: Canon, Maggie, Nathaniel, Will (with the Lord), Harper, and Bren. He is the author of twenty-four books, including Breakout Churches, Simple Life, Simple Church, Raising Dad, The Millennials, and Essential Church.  His latest book, Autopsy of a Deceased Church, was released in 2014 by B&H Publishing Group.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

10 Ways Mission Statements Backfire

The idea of mission is simple: Do you and those who you lead know what you are ultimately supposed to be doing? While most pastors think they are clear on mission, most church attenders are not. And in some ways, how we use the default language of “making disciples” is to blame, even though these words represent a very important biblical passage.

To say it a different way, how church leaders cut and paste Matthew 28:19-20 as a crown-jewel text of the Great Commission is actually working against their accomplishment of it. Our church mission statements backfire on us!

Here are ten quirky realities about church mission statements that illuminate how they backfire. Which one is most applicable to your current situation?

Quirky Reality #1: No Process

Even though the Bible records many examples of leaders articulating the mission of God’s people, we fixate on Matthew’s version of it. Rather than going through a process to articulate the Jesus-given mission for our specific time and place, we parrot the words of one particular gospel over the others.

Quirky Reality #2: No Definition

By photocopying Matthew’s version of the church’s mission, we traffic in words like “make disciples” with little to no definition or context and in some cases very little actual experience. Because we get it from the Bible and preach with biblical intent, we don’t think we need to.

Quirky Reality #3: Anything Goes

It is easy for church attenders  to reinterpret their experience of church—whatever it may be—as a “making disciples” experience because there is little to no definition or context for these words. This creates a vicious cycle within the church of assuming we know what we mean as the church continues to make decisions, spend money and add ministries. A church can be anything it wants to anybody. It can do anything it wants to do with perfect justification underneath its undefined mission statement.

Quirky Reality #4: Missing Scorecard

Pastors validate the mission of “make disciples” with a scorecard that has nothing to do with whether or not a disciple has been made; that is with the scorecard of attendance and giving only. Concerts and circuses have great attendance and giving too.

Quirky Reality #5: Incomplete Competence

Because we can name “make disciples” as the “right answer” for the mission of the church, we think we know how to lead with mission. When it fact, we are substituting “a knowledge about” mission with the lifelong competency development of “leading from” mission.

Quirky Reality #6: False Assurance

Because of the notion of “mission as statement,” the written statement in our membership class or website creates a false sense of completion. Stating the mission one time becomes a “been there, done that” step.” Since it is stated somewhere, we think the work of leading with mission is done, when it has hardly begun.

Quirky Reality #7: Reinforced Consumerism

In the process of articulating a “make disciples” mission, 95% of churches reinforce consumerism without knowing it. This happens because most statements imply to the church attender that they, as the disciple, are the beneficiaries of services and groups provided by the fulltime pastors. The pastors and staff, they assume, do “the making.” Why does this occur? Simply put, the language of “making a disciple” is not accessible enough to the mindset of our culture. People don’t get out of bed and think to themselves, “I get to make disciples today.” They leave that to “the professionals” and to the “place they go” to attend church.

Quirky Reality #8: Misdirected Energy

The primary growth challenge of any church is having culture of mission. By focusing on a thousand things to grow our church, we miss the first and most important step to healthy multiplication and dynamic growth. All growth and renewal in a church comes from the process of re-founding the mission with the leadership core, which is hopefully a growing leadership core.

Quirky Reality #9: Little Transference

When a church is in its most entrepreneurial form, a culture of mission is “in the atmosphere” and little intention is necessary for people to “feel it.” The start and the big bang of the church itself substantiates the mission whether it is thoughtfully articulated or not. But once the church grows past 75 people, how you articulate the mission is critical to its transference.

Quirky Reality #10: Shadow Mission

In addition to your stated mission, every organization has a functional mission or “shadow mission.” Think of the functional mission as the unstated driver or notion of “success” that most naturally tempts us to drift off the Jesus-given mission of the church. For example a functional mission of many churches would be something like to “have more people attend worship services” or “to sustain enough giving to keep our current staff” or “to not make anyone unhappy.”

One Application: Your Own Words

Perhaps the best way to summarize this post is to recall one of the fundamental exercises of learning: “putting it in your own words.” Your second grade English teacher asked you to read something. And when she wanted to know if you understood what you were reading, she asked you to restate it in your own words.

Likewise, our people won’t understand the mission of Jesus until they can put in in their own words.


Would you like to learn more about developing mission statement that reflect your church’s unique mission? Connect with an Auxano Navigator and start a conversation with our team.


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| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Is Your Mission Well-Lived and Well-Seen?

Nike just released yet another great video reminding everyone of why they are one of the top apparel companies globally. In it, Nike gives a clear example of why their mission is so effective, better than most churches’ missions.

Full disclosure, Nike has long been one of my favorite and most often used examples of the difference between a mission statement and a tagline. This blog on the subject a few years ago continues to be highly searched and read.

Nike’s tagline is one of the most well-known in the world: Just Do It. 

Nike’s mission [Bring Inspiration and Innovation to Every Athlete* In The World] is one of the most unknown in the world… with two huge exceptions.

Exception #1. Nike’s mission is well-lived by the team of executives, developers, designers, marketers and salesforce within the company.

Exception #2. Nike’s mission is well-seen by every person who wears a pair of their shoes.

Many pastors tend to be skeptical of investing time and resources into working on statements of identity like mission or values or taglines, especially when things around church “feel” like they are going well enough.

They wonder if the effort and discussions are worth it, and struggle to see the tangible practicality of clearly articulated vision. They question how important it really is to capture our Great Commission mandate in a contextual, concise and catalytic way for the church.

When any organization lives their mission, the results are seen – and life change becomes possible. The marketing piece below from Nike sums up why, for them, people living out their mission is more important than people knowing their tagline. And shows how good they actually are at living it, better than most churches.

Watch the video linked below and ask yourself, or start a conversation with your team:

How much more important, and eternal, is the mandate of the church than a shoe company?

How well defined and well lived, and resultantly effective, is the mission of our church?

Does your mission create movement and reflect the heart of God for the church or is it just words on a website or worship service bulletin? 

Check out this video from Nike and see why it matters.

> Read more from Bryan.


 Do you need help with developing statements of identity like mission and values? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Bryan Rose

As Lead Navigator for Auxano, Bryan Rose has a strong bias toward merging strategy and creativity within the vision of the local church and has had a diversity of experience in just about every ministry discipline over the last 12 years. With his experience as a multi-site strategist and campus pastor at a 3500 member multi-campus church in the Houston Metro area, Bryan has a passion to see “launch clarity” define the unique Great Commission call of developing church plants and campus, while at the same time serving established churches as they seek to clarify their individual ministry calling. Bryan has demonstrated achievement as a strategic thinker with a unique ability to infuse creativity into the visioning process while bringing a group of people to a deep sense of personal ownership and passion.

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COMMENTS

What say you? Leave a comment!

Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

Clarity Process

Three effective ways to start moving toward clarity right now.