Creating a Come and See Culture

by: Rob Cizek

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II. AN ENGAGING PRESENTATION

A. Engaging presentations are central to the success of our mission.

1. Presenting the Gospel is a primary responsibility of the church. We are the only organization charged with that responsibility.
2. “Teaching them to obey everything I have commanded you” is the  unique responsibility of the church. (Matthew 28:20)

B. To engage is to secure one’s attention. In presentation, truth isn’t enough. It needs to be engaging. This is important to consider when deciding who is speaking, singing and presenting.

C. Generally speaking, it’s the presentation that makes information interesting. People usually eat either chicken, beef or fish. You determine what restaurant to eat at based on their presentation of the chicken, beef or fish. Presentation makes things interesting. Jesus made his content different than the teachers of his time. The audience attention span is determined by the quality of the presentation.

Engaging presentations require engaging presenters or an engaging means of presentation. Some people write good lessons, others present in an engaging manner. Separate the two. Let the good writers write, then turn it over to the good presenters for presenation.

QUESTIONS

1. Is your culture characterized by a relentless commitment to engaging presentation at every level of the organization?
2. Does your system allow you to put your best presenters in your most strategic presentation environments?
3. Are your presenters evaluated and coached?
4. Does your system create opportunities for your best content creators to partner with your presenters?

III. HELPFUL

A. Helpful = Useful

B. Helpful content is content that directly addresses thinking and living. It challenges people to think different or act different.

C. Content should be age targeted and specific.

1. Is your content helpful? Presentation, not content, determines interest. Information that does not address a felt need is perceived as irrelevant.
2. Do your content creators and communicators understand that the goals are renewed minds and changed behaviors?
3. Is your content age and stage-of-life specific?

CONCLUSION:

Of every environment, program and production ask:

1. Was the context appealing? Was the setting engaging?
2. Was the presentation engaging?
3. Was the content helpful?

This gets everyone thinking the same way. This is a clear filter to evaluate wins at North Point.

How are you creating a come and see culture at your church?

Read Page 1 here.

Read more from Rob here.

Tags: Andy Stanley, Physical, Rob Cizek, Setting

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Creating a Come and See Culture

by: Rob Cizek

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Here are the notes from Andy Stanley at Catalyst One Day Seattle 2012

Creating A Come-And-See Culture : Three Essential ingredients

INTRODUCTION

The church is a bunch of environments. Staff and volunteers are from various church backgrounds. Every person that shows up to do ministry has a picture in their head of what a win should be. The problem is that if everyone doesn’t have the same “win” in mind it creates problems. You need to develop 3-5 win definitions of your own.  North Point is unapoligcially  attractional. If Andy could heal people at will like Jesus did, he would. He cannot. Instead he can do great children’s ministry and have a great band.  Highlight the word “crowd” in the book of Mark. Everywhere Jesus went he was surrounded by people who couldn’t get enough of him. Jesus was attractional.

Every single program at your church is being evaluated every week by visitors and congregation members. If everyone is evaluating, shouldn’t we be too? When we get this right you create a lot of synergy with your staff. There will be far more wins because everyone is working from the same page.

1. AN APPEALING SETTING

A. Setting – the physical environment.

B. Settings create first impressions.

C. An uncomfortable or distracting setting can derail ministry before it begins. Andy doesn’t want issues in the environment to distract from ministry. For example, when asking people about their environment, North Point found that men want to know how long a service will be. Now they start each service by saying how long it will be. Now there is no concern about service length to distract from the worship experience.

D. Every physical environment communicates something. There are no neutral physical environments. Time in erodes awareness of. Do you even know what is in the lobby of your church?

• Clean. Clean says “we’re expecting you.”
• Organized. Organized says we are serious about what we are doing. A national bank lobby is the most organized because they want people to trust the bank with their money. “A business that looks orderly says to your customer that your people know what they are doing.” – Michael Gerber
• Safe. Safe says we value your kids as if they were our own. Anything that communicates safety is an invitation for parents to leave their children with you.

E. Design, decor and attention to detail communicate what and who you value most. Don’t miss an opportunity to reach culture because you are afraid you are appealing to their consumer instincts.

F. Design, decor and attention to detail communicate whether or not you are expecting guests and whether your organization is insider- or outsider- focused.

G. Periodically, we all need fresh eyes on our ministry environments. If you ever had a babysitter you know what this is about. You arrive home and see everything that has happened, even if the sitter does not.

QUESTIONS

1. Are your ministry settings appealing to your target audience?
2. Does the design, deor and attention to detail of your environments reflect what and who is most important to you?
3. What’s starting to look tired? Address it… unless you just want to keep the people you have.

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Tags: Andy Stanley, Physical, Rob Cizek, Setting

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