The Most Important Decision to Lead By: Ministry Means or Ministry Ends

If you aren’t clear on your ministry ends you will always measure your ministry means. Think about it. If it’s easy to confuse ends and means than this becomes the most important distinction to lead by. I hate to break it to you as ministry leaders, but leading in the church is the MOST difficult environment to maintain this clarity.

How can immediately know where you stand with this distinction? If you don’t have clear language for both ministry means and ministry ends, you will necessarily be measuring means only.

For example, a ministry means is a small group. If your church has small groups you will have some language for this environment— home teams, life groups, etc. Ministry ends, on the other hand, is what that small group should produce, or facilitate or aim at in the life of an individual. Do your group leaders know the ministry ends for a small group?

  • Have you every clarified your ministry ends as a church?
  • What kind of disciple is your church designed to produce?
  • Have you ever measured anything other than attendance and giving?
  • What are the God results and spiritual output that you are really after?
  • Do you think attendance alone is an adequate way to assess the accomplishment of the mission?

There is actually an entire world of articulating and living into ministry ends. It’s the most freeing thing a ministry leader can ever experience. Do you stop measuring means? Of course not. You still count how many people you have in groups. But you count other stuff as well. You count…

  • How many 2:00am friends people have?
  • How many people have experienced meaningful accountability?
  • How many leaders have mentored other leaders?
  • Who in your life has “refrigerator rights?”
  • The confidence level of sharing the gospel?
  • How many people have crossed a cultural boundary for Jesus?
  • The level fulfillment of being a missionary in the workplace?

Lead with the end in mind.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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