Three Ways to Lose Your Leadership Creds

The most important characteristic in effective communication and effective leadership is credibility. Incredible passion cannot overcome a lack of credibility. Sound logic, as important as it is, will not compensate for a lack of credibility. Just as people are unable to follow a leader they cannot believe or trust, a message will not be heard when it is delivered by someone who lacks credibility. Here are three ways communicators lose credibility:

1. Not telling the truth

As a kid, you likely heard the fable of “the boy who cried wolf.” The young boy lied multiple times about being in danger from a wolf. Because he did not tell the truth, people assumed the third time he yelled, “Wolf!” was a lie too. When communicators and leaders don’t consistently tell the truth, people don’t believe them even when the message is true.

2. Constant expressions of anger

Anger can grab attention, and righteous anger can be endearing, as people respect a communicator who is passionate about a wrong that should be made right. But fits of rage expressed against anything and everything reveal the person is bitter, angry, and lacking self-control. Warren Wiersbe said, “Love without truth is hypocrisy, and truth without love is brutality.” Effective communicators speak the truth, but they speak the truth in love.

3. Inconsistency between character and message

A lack of integrity in a communicator distracts from important messages that are being communicated. In the book Small Data, business consultant Martin Lindstrom writes about the demise of the “LiveStrong” bracelets that, at one time, were commonplace:

Up until a few years ago, whenever I gave speeches I asked audience members if anyone was wearing a yellow LiveStrong bracelet… Invariably two dozen or so audience members would raise their hands. Why do you wear it, I asked? Most told me they wore the LiveStrong bracelet to show their support for the fight against cancer. Today, in the wake of Lance Armstrong’s doping controversy, almost no one would want be seen wearing a LiveStrong bracelet. Still, when I asked audience members why they stopped wearing the bracelet—did this mean they no longer believed in fighting cancer?—most admitted they began wearing the bracelet to stand out, to inspire a conversation and even to show their superior moral status.

The important issue of fighting and researching cures for cancer has not become less important, but this particular message lost traction because of a loss of credibility that stemmed from inconsistency between words and actions. Someone who is found guilty of doping is not someone who is seen as a credible messenger for health.

The single most effective way to ensure your message is not heard is to lack credibility. Effective communicators and effective leaders know this and fiercely guard their character and integrity.

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Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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