How Vision, Alignment, and Generosity Became One Church’s Future

About two years ago we received contact from Church at The Mall in Lakeland, FL. They had just launched an initiative with seven missional components. These action items were big, really big. The intent was to propel an already active church with a miraculous story into a bold new future. Of course, these seven missional objectives needed to be funded. Naturally, a three-year capital campaign would be the solution. HOLD ON! What if vision, alignment, and generosity could be the solution for their new future?

Here are the seven missional objectives, our approach, and some of the results we’ve seen less than two years into the work.

Missional Objectives:

  1. Raise $1million each year for missional causes while reducing church debt
  2. Maximize their outreach and efforts
  3. Advance and expand their media ministry
  4. Needs assessment for staff, space, finances, and times
  5. Launch a multi-site campus approach
  6. Develop a Center for Discipleship and Education
  7. Develop methodical and comprehensive life stage discipleship from cradle to college


  1. Create two one-day offerings immediately to take a huge leap forward with debt reduction and missions giving. Palm Sunday was utilized to catalyze those who were passionate about debt reduction. The entire offering that Sunday was deposited toward their debt. Then on Easter Sunday, Church at the Mall built bridge relationships with multiple non-profits in the community that aligned with the church vision. The entire offering was given away to impact the city. It was a bold step on many fronts. The staff and church leaders needed to decide how committed they were to the missional objectives. What would happen if they gave two complete offerings away at the beginning of the year? How would that impact ministry, even their jobs? Their unified faith would be more than rewarded.
  1. Clarify their Vision, create culture, and discipleship Measures. TheVision Framing process of Auxano was utilized to create the organizational engine and culture needed to accomplish the seven missional objectives. A repeated priority on prayer, fasting, and the anointed life would provide the fuel. This focus led to a clear articulation of a three-pronged Strategy. The Strategy would align ministries to work best together delivering the results of their Vision. This would require big conversations related to aligning programming, staff, calendar, facility, and resources. Good activity would not compete with visionary accomplishment.
  1. Develop a Generous Culture. When Vision is clear, resources are aligned, and results are measurable, it releases people. They knew where the church was headed, how they could grow, where they could live a big life, and confidence that their generosity was making a difference beyond themselves. We identified the different types of givers in their church from those who gave nothing to those living generously beyond a tithe. Each person was able to identify with a giving hero in the Bible that was relatable to their stage of life and financial situation. Curriculum was developed. A year-long growth path was revealed. Every person and family could find their way to grow a generous life for the sake of long term kingdom investment.


  • Total church indebtedness was reduced by 26% or $1,056,799.
  • Total church missions giving increased by 35% or $216,953.
  • Yearly undesignated giving increased 6% and this is not counting the special offerings taken on two consecutive Sundays.
  • General offerings increased by 12% prior to summer months, and this is not including the special offerings received.
  • Average gift per family increased 21% year to date. (Measured the first several months of three consecutive years)
  • Families or individuals giving digitally increased 19%.
  • The church was given a church facility in a neighboring town worth $1,700,000. A new campus was launched with hundreds in attendance.
  • Media is being maximized via new brand development, website, and app.
  • Discipleship Measures were created for all ages along with custom written curriculum.
  • Outreach is on a path to being maximized via new outreach Bible studies, online services, and a new television program.

Not too bad for less than two years of focused activity. Dream big, get focused, pray boldly, and enjoy the clarity.

To learn how this process could help your church, connect with an Auxano Navigator today.

> Read more from Todd.

Download PDF

Tags: , , , ,

| What is MyVisionRoom? > | Back to Resourcing >


Todd McMichen

Todd McMichen has served for over 30 years in a variety of roles in the local church, doing everything from planting churches to lead pastor. While on staff he conducted two major capital campaigns helping to guide his local churches through sizable relocation projects. Those two churches alone raised over $35,000,000. Since 2000, Todd has been a well-established stewardship and generosity campaign coach, as well as a conference leader and speaker. Todd is a graduate of Palm Beach Atlantic College in West Palm Beach, FL and Southwestern Seminary in Ft. Worth, TX. He lives in Birmingham, AL with his wife Theresa, and their two kids, Riley and Breanna. You can contact Todd at or 205-223-7803.

See more articles by >


What say you? Leave a comment!

Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

Clarity Process

Three effective ways to start moving toward clarity right now.