Warning: If Your Brand is You

Here’s a principle you need to understand in leading a church, team or organization.

I see many church planters, pastors, and other leaders who build their organization closely around their own identity. They brand the church or the organization, very closely associated with their personality.

When you think of the church…you can’t help but think of them.

In fact, you may think of them even more than you do the church.

It has their flavor, their culture, their stamp. That happens naturally in leadership. It’s unavoidable to an extent. People like to follow a leader. People follow a person. But, these leaders seem to do so purposefully.

I’m not saying that’s wrong. It is certainly one option. I even encourage personal branding in this post. And it often works.

(Unless, of course, it’s done out of arrogance or in the case of the church it’s done at the exclusion of the real brand of a church…Jesus!)

But here is the warning…

If you brand something around you….

It will be harder to hand off should you ever or when you ever need to.

You can build a brand around your name, your personality, your particular flavor…

You can probably be successful at it…maybe even more successful at it.

The problem is that when you build around yourself…when you don’t give others a seat at the table of leadership…when you don’t let others share the “brand”…

…and then you leave.

What happens to the brand?

It often leaves with the one it was branded upon. Then others have to build a new brand.

Makes sense, right?

I’m not saying it’s impossible to brand around a person…lots of organizations have…some continue to be successful…it’s just more difficult. Take this blog for example. Who else wants the brand, right?

If you want the vision to last long after you are gone…

Build your brand around a vision that is bigger than you….known for more than just your name.

Read more from Ron here.

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ABOUT THE AUTHOR

Ron Edmondson

Ron Edmondson

As pastor at Immanuel Baptist Church a church leader and the planter of two churches, I am passionate about planting churches, but also helping established churches thrive. I thrive on assisting pastors and those in ministry think through leadership, strategy and life. My specialty is organizational leadership, so in addition to my role as a pastor, as I have time, I consult with church and ministry leaders. (For more information about these services, click HERE.)

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Recent Comments
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

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