Do the Words We Use Limit the Solutions We Create?

Uncaging vision involves meticulous articulation. 

Every single word, metaphor or story that drives your vision must be carefully created if you want to have a stunning impact.

As Deborah Mills-Scofield, writing in HBR.org recently said:

Language is paradoxical.  In some ways, it doesn’t keep pace with the rate of societal and technological change (e.g., TV show, carbon copy) and in others, new words are created almost daily in response to our fast-changing world (e.g., selfie, MOOC).  There is a balance between using the past to understand the present and guide the future, on the one hand, and on the other, creating something fresh that leaves the old behind.  We need analogies to understand the new (e.g., horseless carriage) yet they also hold us back by it constraining our thinking (e.g., horseless carriage).

So I have a challenge for you. Watch your language and the language of those around you.  See what words you are using and how you’re using them. Do they help you and your organization move forward? View the world differently? Open your mind to new possibilities? Or do they constrain how you view the world?

And when you change the words, does the world change as well?

Recently, I ran into a new church planter in my hometown Starbucks. He thanked me again for writing Church Unique and was enthusiastic to share the results of their arduous process of walking the Vision Pathway found in the book. I was stunned by the clarity and eloquence of his mission to “make true disciples by being true disciples.” The name of his church is “One Life Church” and their living language vision is spearheaded by the rallying cry
“Now, we really live.” I left that day greatly encouraged that another “everyday” pastor was pressing into and wrestling through the art of word choice. Another pastor was becoming a skillful visionary.

My favorite way of capturing the thrust that language matters is found in the phrase: “Words create worlds.”

So if the words we use as leaders do indeed create worlds for our followers, what, may I ask, are you saying?


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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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