Write a Better Blog with These 21 Checkpoints

Are there elements that should pretty much always be included in every blog post? Yep. But it’s rare to find them all together in one, awesome post.

You don’t have to do all of these things every single time, but my own mental checklist that I run through as I’m writing, and before I hit “Publish” looks like this:

  1. Write a compelling title. Run it through CoSchedule’s headline analyzer?
  2. Use the first paragraph to motivate the reader to keep reading.
  3. Research some keywords to find out if anyone is actually searching for what I’m writing about.
  4. Include those keywords an appropriate number of times, especially in titles and headings.
  5. Include some bullet points.
  6. Include at least one image that looks good. Find them at Pexels.
  7. Assign a featured image and make sure it pops up in social posts. Debug if necessary.
  8. Include an average of two internal links to other posts within your blog.
  9. Include an average of two links to other relevant resources.
  10. Among those links, make one or two affiliate links.
  11. Pick an appropriate category or two.
  12. Add some relevant tags for cross-referencing purposes later on.
  13. Check the spelling.
  14. Evaluate the emotional impact of the post.
  15. Answer a question or solve a problem with the post.
  16. Be personal – use conversational language.
  17. Call the reader to act on what they’re reading in some small way.
  18. Post it to social media profiles, pages, groups, etc.
  19. Invite readers to connect and subscribe (not always within the post, but in the site design).
  20. Email your mailing list inviting them to check it out.
  21. Go back and re-evaluate the title one more time. After writing, is it still the best it can be?

As I said, this isn’t exhaustive. It’s just the list I run through as I write a post.

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Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

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Recent Comments
I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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