ABOUT BRIAN MILLAR

Brian Millar is strategy director at Sense Worldwide. He works with companies like Nike, Vodafone, and SC Johnson to transform their global businesses. Brian began his career as an advertising copywriter at Saatchi and Saatchi London, then moved to Ogilvy, where he worked as a creative director in their London, Paris, and New York offices. His creative work includes IBM’s Solutions for a Small Planet ads, which were voted Campaign of the Decade in Advertising Age magazine. He then became a creative strategist. Recent projects include using behavioral economics to create digital wellness programs for Pfizer and U.S. health insurers. He is always interested to hear from extreme consumers everywhere.

Branding Talk Isn’t Helping Your Company. Here’s What Should Replace It

by: Brian Millar

Branding is a useful concept that’s now largely irrelevant. So try this: stop talking about your brand for one month.

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— Abel Singbeh
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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
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Clarity Process

Three effective ways to start moving toward clarity right now.