Digital divide, Generational differences, James Emery White, digital communication
The coming generations we need to reach through our churches have grown up in a very different world, and to connect with them, we need something different than what we are used to.
If Dunkin’ isn’t in the donut business but the food and beverage business, and Weight Watchers isn’t in the diet business but the health and wellness business, what about the church?
Five simple but important takeaways on communicating with Generation Z – this isn’t merely “preference” for them, it’s simply who they are.
Community is not something you find; it’s something you build.
Does the strategy of your church serve its mission?
5 outreach shifts that almost every church should be able to make that will help situate your church toward greater effectiveness at reaching the unchurched.
The reality is that most churches have outreach in their rhetoric, but not in their reality.
What happens when your church allows a method or program to become enshrined to the level of orthodoxy?
There are many ways to gain a quick snapshot into culture. One of the more revealing ways is to look at what has trended – or is trending – on Twitter in 2017.
Generation Z, James Emery White, YouTube, communication strategy, reaching Generation Z
The overarching headline that reflects the deeply online nature of Generation Z and their almost entirely visual orientation is that nearly all of them use YouTube (95%), and half “can’t live without it.”
Three effective ways to start moving toward clarity right now.
