Instagram has quickly become one of the top three social networks, and since photos are more personal than a 140-character statement, it has the potential to connect brands with fans on a deeper level than Twitter.
Think how valuable your rich and satisfying brand story can be, and how powerful its impact can be as it is spread across the media ecosystem by brand advocates who share with their far-flung social networks using the latest developments in social and mobile.
If your brand values consistent and recurring engagement, you’re doing it a disservice by creating a torturous (read: non–mobile optimized) mobile experience for your audience.
When most people think about marketing, these are the tools they think of: print, radio, TV and the web. None of these, however, are ingrained in us as much as storytelling. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.
Three effective ways to start moving toward clarity right now.
