Is the brand you’re promoting what your audience actually experiences? The answer is found in the space between what you profess and what you practice.
Communication and creative work is only as good as the strategy that drives it.
Are you taking inventory of all the content and materials you’re generating and measuring the ROI at least once a year? If not, you should.
Don’t kill the gospel message in your zeal to communicate quickly and effectively.
With these seven questions in mind, you can be confident and methodical as you get your social media ducks in a row and in the right pond.
Simple rules. Simple frameworks. That’s the secret weapon to a successful strategy that everyone owns, not just the communications team.
Verbal worship announcements are still a good idea – unless they’re bad.