When you re-shoot, re-cast, or re-edit your product or service, you enhance the likelihood that your customers will be delivering great “word of mouth” for YOU!
Re-evaluate what you’re rewarding and examine if it’s congruent with your goals and aspirations for the future. If you find some disconnection, work to resolve it so that you’ll be rewarding the behavior and activity that your desire.
An emotional connection with your Guest is the most potent and influential connection possible.
You must first make a commitment to action before you can make significant progress.
If your approach is based on copying the competition, you’ve got two big problems.
The importance of setting HIGH Guest expectations — and why it is so important.