Step two in this process is really quite fun. You now want to determine the best promise for your church to make to people outside of the church, in a way that will resonate with people inside of the church.
Sometimes conversations that mix marketing and ministry don’t go well. In this series of posts, I will not being dealing with a biblical basis of branding or marketing, but I will discuss the biblical integration with one branding tactic- the development of an effective tagline.
Guest Experience, Guest Perspective, Hospitality, Will Mancini
Every month for the last decade, the Auxano team conducts ministry observations during weekend services. We call it the Guest Perspective Evaluation. Here is why I keep this strategic component in Auxano’s toolbox. Okay, each reality by itself may not be mind blowing, but when you put them all together the case is staggering and couldn’t be more compelling.
Will Mancini provide 5 courageous tweaks for your ministry.
Authority, Community, Empowerment, Leadership Engine, Sacrifice, Uncertainty, Will Mancini
Someone once asked “Are you going through life or are you growing through life?” I love that question. Right now I am going through significant transition in how I lead. I have never been more motivated by the maxim, “If you are doing what you did last year, you’re not growing.”
Church Effectiveness, Church Growth, Church Health, Missional, Will Mancini
A pastor friend sent me an e-mail yesterday asking for some guidance with a missional book reading list by Sentralized. As I typed a response, I sent him a chapter that puts “missional” in perspective of how we think about church. I wanted to make that chapter available to you for free.
Clarity, Patrick Lencioni, The Advantage, Thinkholes, Will Mancini
You must be an active subscriber to view this premium content. Subscribe or Login.
Church Unique, Church Unique Tools, Visual Summary, Will Mancini
You must be an active subscriber to view this premium content. Subscribe or Login.
You must be an active subscriber to view this premium content. Subscribe or Login.
You must be an active subscriber to view this premium content. Subscribe or Login.
Three effective ways to start moving toward clarity right now.
