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In our journey toward Vision-Soaked Communication, we’ve filled the pool by articulating vision and boiled it down to a great tagline. Step 3 is like describing the water: crafting your church’s key messages. In this step, we’ll talk about how to develop key messages that describe your unique vision and personality as an organization. Remember, this is all about Taking Vision Public with communication that is soaked with vision, so we’re thinking first about the external audience that doesn’t know much about you.
I’ve been in a series called Taking Vision Public: Six Steps to Vision-Soaked Communication. We’ve been looking at the steps involved in sharing your unique vision in compelling ways, inviting people to join in and be a part of what God has called you to do and be as a church. Now, it’s time to break out the hose, leveraging every communication medium as an outlet for your vision. This is a crucial step as we move from strategy to implementation, from planning to practice. This is also the step where far too many ministries drastically limit their effectiveness because of their unwillingness to make changes to their daily, weekly, and monthly rhythms.
You can’t take your vision public until you’ve articulated your vision. Seems like that should go without saying, right? Kind of like the assumption that you’ve got to fill the pool before you’re going to dive in. But you’d be surprised how many churches and organizations have never taken the time to understand and articulate their unique calling from God. Or maybe you wouldn’t be surprised…because you’ve been a part of them before. Maybe you’re leading one right now.