Creating a Come and See Culture

II. AN ENGAGING PRESENTATION

A. Engaging presentations are central to the success of our mission.

  1. Presenting the Gospel is a primary responsibility of the church. We are the only organization charged with that responsibility.
  2. “Teaching them to obey everything I have commanded you” is the  unique responsibility of the church. (Matthew 28:20)

B. To engage is to secure one’s attention. In presentation, truth isn’t enough. It needs to be engaging. This is important to consider when deciding who is speaking, singing and presenting.

C. Generally speaking, it’s the presentation that makes information interesting. People usually eat either chicken, beef or fish. You determine what restaurant to eat at based on their presentation of the chicken, beef or fish. Presentation makes things interesting. Jesus made his content different than the teachers of his time. The audience attention span is determined by the quality of the presentation.

Engaging presentations require engaging presenters or an engaging means of presentation. Some people write good lessons, others present in an engaging manner. Separate the two. Let the good writers write, then turn it over to the good presenters for presenation.

QUESTIONS

  1. Is your culture characterized by a relentless commitment to engaging presentation at every level of the organization?
  2. Does your system allow you to put your best presenters in your most strategic presentation environments?
  3. Are your presenters evaluated and coached?
  4. Does your system create opportunities for your best content creators to partner with your presenters?

 

III. HELPFUL

A. Helpful = Useful

B. Helpful content is content that directly addresses thinking and living. It challenges people to think different or act different.

C. Content should be age targeted and specific.

  1. Is your content helpful? Presentation, not content, determines interest. Information that does not address a felt need is perceived as irrelevant.
  2. Do your content creators and communicators understand that the goals are renewed minds and changed behaviors?
  3. Is your content age and stage-of-life specific?

CONCLUSION:

Of every environment, program and production ask:

  1. Was the context appealing? Was the setting engaging?
  2. Was the presentation engaging?
  3. Was the content helpful?

This gets everyone thinking the same way. This is a clear filter to evaluate wins at North Point.

How are you creating a come and see culture at your church?

 

Read Page 1 here.

 

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ABOUT THE AUTHOR

Rob Cizek

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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