Developing a Tagline for Your Church, Step 5: Top 5

by: Will Mancini

Now its time to identify your top five ideas.

I recommend a two step process. Make sure you have had at least two weeks to reflect on your list of 100 or more ideas. The team should have a copy of all of these.  This is important as the creative blitz may produce excitement around ideas that won’t last. A great tagline will get even better in the first few weeks after some reflection.

Step A: After one week, have everyone list their top three ideas. Use this to create a ranked list with the highest rank at the top, but with all of the ideas still on the list.

Step B: Take one more week and encourage active reflection on the list. Now you have had at least two weeks from the brainstorm. Take a final vote and ask people to select their top choice.

Use this process to create the top five list.

GO TO Step SIX: Test your tagline with people outside of your ministry

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
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