Developing a Tagline for Your Church, Step 7: Final Decision

by: Will Mancini

By now you are ready to pull the trigger.

Use your external ranked list as a very serious perspective for input, but not necessarily  the final basis. If there is a clear favorite from the external audience, I would highly recommend using it, unless there is a compelling reason otherwise.

If two or three of the external opinions are equal weight, then let the team or the senior pastor (or however your church makes decisions) make the final choice.

The goal is to create a collaborative decision that will create confidence and enthusiasm from the leadership team first and then the entire body.  The collaborative decision should:

  1. Represent the strength of the church
  2. Create a seamless experience with the church’s first impression
  3. Be based on the gospel
  4. Represent at least two weeks of thoughtful leadership reflection
  5. Not create confusion with other organizations’ taglines
  6. Weight the external opinions highly
  7. Rally leaders and the entire congregation to deliver on the promise

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
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