Reducing Communication Confusion

Leaders often confuse followers by communicating imperatives as declarative statements. An imperative is a command. An imperative sentence has a grammatical structure expressing a directive. A declarative sentence is quite different; it makes a statement. In an effort to sound less forceful, leaders will often make declarative statements and expect followers to recognize them as imperatives.

Sometimes this tactic works. For instance, the garbage stinks is a declarative statement that—when spoken by my wife—becomes an obvious imperative, take out the garbage! Most of the time, however, imperatives disguised as declarative statements simply generate confusion.

I understand why leaders use declarative statements when they really want to communicate imperatives. Imperatives can sound harsh. Declarative statements have a softer tone; they are also terribly confusing. Imperatives direct an individual to a specific action (fix the leak), but declarative statements make the problem the subject without any prescribed action (the faucet leaks).

When leaders communicate imperatives as declarative statements they make two critical errors. First, they communicate a problem without a prescribed solution.  Second, they do not assign a person (the subject) to the problem or project. So everyone now realizes the faucet leaks, but no one knows who should fix it and how it should be fixed.

The confusion caused by this communication error makes a leader appear unnecessarily weak. In an attempt to be considerate, leaders just come off as confusing. We already knew the faucet leaked. Who should fix it? Sentence structure may seem like an inconsequential part of leadership, but imperatives are important because they direct people to action.

If you want followers to act on a problem, then don’t use a declarative sentence. It’s confusing and a weak form of communication. Unless, of course, you are my wife. The garbage stinks. I get it.

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ABOUT THE AUTHOR

Sam Rainer III

Sam serves as lead pastor of West Bradenton Baptist Church. He is also the president of Rainer Research, and he is the co-founder/co-owner of Rainer Publishing. His desire is to provide answers for better church health. Sam is author of the book, Obstacles in the Established Church, and the co-author of the book, Essential Church. He is an editorial advisor/contributor at Church Executive magazine. He has also served as a consulting editor at Outreach magazine. He has written over 150 articles on church health for numerous publications, and he is a frequent conference speaker. Before submitting to the call of ministry, Sam worked in a procurement consulting role for Fortune 1000 companies. Sam holds a B.S. in Finance and Marketing from the University of South Carolina, an M.A. in Missiology from Southern Seminary, and a Ph.D. in Leadership Studies at Dallas Baptist University.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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