Beyond the Front Door: Engaging Church Members Online

by: Jonathan Howe

As we’ve stated countless times at ThomRainer.com, your church’s website is the front door to your church. I’ve written about why your website needs to be guest friendly, but I haven’t written much about how it should interface with your members.

Needless to say, your church’s website should serve your members as well.

The problem is that too many church websites don’t. Some churches put so much effort into guest information, that they overlook information and features that would appeal to members and have them use the site more. These are the seven most common reasons church members don’t use your church’s website:

  1. You don’t have a church calendar. Almost every church management software includes a church calendar in its functionality. You can embed it on your website or use another calendar tool to keep event information in front of your members. Google Calendar or a calendar plugin on your website are the most common alternate methods churches use to place event information and schedules online.
  2. You’re not using social media well. Your members are the ones who are most likely to engage with your church on social media. If you’re not using social media well, you’re not going to engage your members well. When you provide sharable content on social media, you will draw members and guests alike to your church’s website.
  3. You don’t provide media to consume. Church members miss services from time to time. Many want to catch up on what they missed. Therefore, if you don’t have sermon videos or sermon podcasts on your church’s site, they can’t watch or listen to what they miss. A full media offering will draw more members to your website, and is a great resource for guests wanting to get to know more about your church.
  4. You don’t have online giving or online registration. Both of these tools allow members to make easy payments on your site. Obviously, online giving is much more than a payment, but if you don’t offer it, that is just one fewer reason for members to visit your site. Online registration for upcoming events and the ability to pay for any associated costs is also simple to install and helpful to members.
  5. You don’t publicize your church website. When you have information, event registration, and church-related media on your website, it will lead you to talk more about it. If every event you host requires (or strongly encourages) online registration, your church members will use your website more than if the event registration is a clipboard in the fellowship hall.
  6. You don’t have a church website. There is really no excuse here. A Facebook page is not a substitute for a website.
  7. You don’t have analytics or stats to know if church members are using the site or not. If you don’t have data about what pages are being accessed on your site, you’ll never know who’s using it or what they’re using it for. You’ve got to have data to make informed decisions about what to emphasize.

Do your church members use your church’s website more or less than you would want? What would you add to this list?

Learn more about the effective use of your church website: Connect with an Auxano Navigator today.

Read more from Jonathan.

Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Jonathan Howe

Jonathan Howe serves as vice president of communications for the Southern Baptist Convention's Executive Committee. He oversee all SBC Executive Committee communications including SBC.net, SBC LIFE, Baptist Press, social media initiatives and other media and messaging strategies. Howe was formerly the Director of Strategic Initiatives at LifeWay Christian Resources. Connect with Jonathan on Twitter at @Jonathan_Howe.

See more articles by >

COMMENTS

What say you? Leave a comment!

Michael Lukaszewski (@mlukaszewski) — 06/09/17 8:38 am

I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.

Related Items

  1. Brand Storytelling: What Fear Can Teach You
  2. Lessons in Live Polling at Your Church
  3. Mile 2 Means Absolutely Nothing Without Mile 1
  4. A Simple Strategy for Church Communication: Engage
  5. 5 Practices of Better Communication
  6. What Shape is Your “Front Porch” In?
  7. The Secret to Meaningful Blogging
  8. The 5 C’s of Social Media Dominance – Part 3
  9. 9 Reasons What You Say About Giving Goes Unheard
  10. Church Communication Heros: Steve Jobs
Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.