5 Communication Tasks to Stop Doing

How your church presents itself visually is incredibly important. People are increasingly visual learners, so your church needs to ensure it presents a compelling visual aesthetic in everything you do. Even if you have a graphic designer on your staff, the increased visual needs can be difficult to keep up with. You need to keep things fresh and current, and in order to do that you need help.

In the past, we’ve talked about using Virtual Assistants in local churches. Today, we want to challenge you to “outsource” some of the graphic design tasks your church should be doing to a third-party design firm. We strongly endorse Design Pickle. They provide flat rate, unlimited design services for a fraction of what it costs to hire a full-time designer. We’d encourage your church to check it out — drop by this site to learn more. Here are five design tasks you should consider outsourcing right away:

  • Social Media Graphics // To keep people engaged on social media, you need to keep feeding Facebook, Instagram and whatever other networks you connect on new visuals. Take images of your senior pastor teaching and combine them with quotes from the messages for compelling quote squares. Repurpose the announcement slides from your weekend services into social media infographics that remind people about upcoming events at your church. Both of these tasks are really template driven and disappear so quickly — it’s best to outsource them to another firm rather than having your team do them.
  • Repurposed Series Graphics // Many churches create compelling series graphics that entice people to attend their church. Often a core look is created and then derivatives of that image are produced (e.g., cover for the program, Facebook cover, website header graphics, email header, Twitter square, etc.). Rather than having your team do all the “downstream” work, have them focus on the core creative work and then pass the “repurposing” on to a third-party group to do.
  • Department Flyers // Your youth department has new events every few weeks. They need great looking flyers but you don’t want the youth ministry staff spending time making their flyers look pretty … you want them building up leaders and reaching students. Have your team pull together the event name, description “blurb,” and date/time/location details, along with a couple other advertisements they like, and give them to a firm like Design Pickle to do the work. The student team will be happy because they will get more design time and variety. If you have a communications department, they will be happy for not having to dream up a new approach every time.
  • Sunday Morning Slides // Many churches have a “slide rotation” that plays before every service. These pre-service ads often include information about upcoming events, images of staff and general information about the church. Keeping these images up to date can be a pain, as the information on them is constantly in flux. (Not to mention that not many people are sitting in most auditoriums before the start of the service, meaning the design team has low motivation to do these graphics!) Why not email the changes on these graphics to a third-party firm every week and have them turn around what needs to be done?
  • Internal Reports // You know that boring chart you send to people every month? How about that monthly report you do for your leadership team? What about those slides at your quarterly staff meeting? The people receiving your internal communications deserve it to look great. Often churches with great “external facing” graphics have really crappy looking internal communications. That shouldn’t be so! Excellent communications with your team breeds excellence as they interact with their teams. Send those internal communications pieces to a low-cost external firm to make sure they look great and communicate what you want them to.

The key to any third-party service like outsourced graphic design is thinking of it as a way to increase your reach and impact — not just as a way to decrease cost. You’re doing more for less. Look for strategically important graphic design tasks that are regular and repetitive … those are great candidates for passing off to another firm.

> Read more from Rich.


Would you like to learn more about improving your communications? Connect with an Auxano Navigator and start a conversation with our team.

 

 

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ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

4 Ways to Lead Change with Your Team

You have a meeting coming up with your team in which you need to walk them through a change at your church … how should you structure the information? The way you communicate change is a critical part of the process.

The following approaches work well as frameworks for presentations in meetings. You could also use them in any communications to your team: emails, voice memos, ebooks, etc. When you are in the middle of a “change management” process, you need to communicate information over and over … don’t get stuck in a rut! Use a variety of approaches to explain why change is critical at your church.

  • The List // Create a list of items related to what you are talking about. The order doesn’t matter, but together the items should cover the entire topic. (Clearly, we use this framework all the time at unSeminary.)
    • Helpful: When there is a wide variety of items to present. Easy for people to jump in and out of.
    • Limitations: It can feel like a “fire hose” of information that people are left to categorize on their own.
    • Examples: 6 Changes Our Church is Making to Summer Camp; 12 Reasons We’re Canceling Sunday Evening Service; 3 Tools for Inviting Your Friends Next Weekend
    • [Click to download List PowerPoint Template]
  • Chronological // Take people on a journey! Start with what happened first and then lead them through the timeline of what happened next and finally to where things are going.
    • Helpful: This approach can be particularly helpful in “change management” situations because you can show how the future is connected to where the church has already been. This will reduce some people’s anxieties.
    • Limitations: Choose the “starting point” wisely. It needs to be the agreed upon beginning to move people towards where you are headed. If you start in the wrong part of the story, you’ll lose some people.
    • Examples: How Summer Camp Has Evolved Over the Years; The Story of How People Grow at Our Church; How Bill Got Connected to Our Church
    • [Click to download Chronological PowerPoint Template]
  • Compare & Contrast // Draw out the differences between two ideas or approaches to show where you want to go.
    • Helpful: This works particularly well when people have experienced what you are comparing. Take people to a church that is excelling in one area and compare it to how your church is performing in the same area.
    • Limitations: This approach can be distracting if the comparison isn’t crystal clear because you’ll spend most of your time bringing people up to speed, rather than focusing on how it should impact your church.
    • Examples: Lessons Learned from Walt Disney World to Apply to Our Camp; A Survey of Service Times from 10 of the Fastest Growing Churches in the Country; How Chick-fil-A Grows and What that Means for Our Church
    • [Click to download Compare & Contrast PowerPoint Template]
  • Problem & Solution // Explore the problem your church is facing and then present the solution to relieve it! “Aggravating” the problem is key to this approach. People need to feel and understand the problem before they will move forward. We change when the pain of staying the same is bigger than the pain to change.
    • Helpful: Great for when the stakes are high and change needs to happen quickly. Draws a stark contrast between what is and what needs to be.
    • Limitations: Use this approach sparingly and wisely. When done effectively, people will feel the pain associated with not changing. However, sometimes that pain generates unpredictable responses in how people respond.
    • Examples: Camp Is Broken … This is How We’ll Fix It; Better Uses for Sunday Evenings at Our Church; What Happens When People Stop Inviting Friends to Church
    • [Click to download Problem & Solution PowerPoint Template]

> Read more from Rich.


Want to learn more about communicating for change? Connect with an Auxano Navigator and start a conversation with our team.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.