What Makes Your Church Different from 10,000 Other Churches?

God has given your church a specific place and people to minister to. There is no other church in the world exactly like yours, equipped to serve God and your community exactly the way He intends for you to do it. To borrow a phrase from my friend, David Putman, you’ve got to break the missional code of your community. David co-authored the book “Breaking the Missional Code” with Ed Stetzer. In a nutshell this says that you need to find out specifically what it is that your community needs and be that for your community in order for them to be receptive to the gospel.

Our partner Auxano states it in a question: What makes your church different from 10,000 other churches?

Find out what this is for your community and then go be it. Rick Warren was successful with his church model in his specific community in Southern California, but that doesn’t mean you will be successful with his church model in your community in rural Tennessee. Understanding this should give you a sense of relief and freedom, and it should transform your church programmatically and physically. Understanding this will help you see how you can employ intentional and strategic design to best utilize your site and facilities to become the heart of your community.

If your architect or design-builder brings you a set of “stock” plans to pick from (or a set of plans that might as well be, because it looks just like every other church you’ve ever seen), just remember, you get what you pay for, and what you get may have worked for the first church is was designed for, but you aren’t that church, and it may not work for you or your community. Now what I’m NOT saying is that every project has to be designed from scratch. Each project doesn’t have to reinvent the wheel. In fact, to paraphrase a quote often attributed to various artists of different mediums, good architects borrow half of what they design, and great architects steal it all.

What this means is there are so many good design elements in existence in both the church and “secular” world and so many well established design “rules-of-thumb” for various ministry programs such that a great architect can draw from a wealth of resources and knowledge of built environments to pull together (“steal”) all the design elements into a cohesive, but still unique, plan that is right for your ministry and your community.

Don’t let any architect or design-builder presume to tell you who you are as a church. The great ones will find out what your DNA is and design a solution to meet your specific functional needs as a church…and your missional needs for your community. A great architect will design with the regional context in mind, taking the time to understand what makes a site in Atlanta different from a site in Louisville, or Los Angeles, or anywhere in between. A great architect will investigate and understand the specific opportunities and constraints of your site, and won’t suggest a “stock” plan to plop down on any site and “make it work”. Your church is not McDonalds, so don’t let your building look just like another McChurch down the road.

The key thing to look for when seeking out an architect to partner with your ministry is how well they listen to you about who you are and who you are trying to reach, so that with intentionality they can create a design to tell your unique story in the built environment. Partnering with a good architect may get you into a functional building, but partnering with a great architect will help your church “do your own thing” better than you could ever imagine.

>> Read more from Jody here.

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ABOUT THE AUTHOR

Jody Forehand

I am the national Vice President of Operations for Visioneering Studios, an architectural, urban planning, construction, design, and development firm based out of Irvine, California with other offices in Phoenix, Denver, Austin, Chicago, and Charlotte (which is where I’m located). Every day is an incredible journey and I’m excited to have the opportunity to work on some amazing projects with some of the most dynamic and fastest growing churches in the country as well as spend time with incredible people both as coworkers, clients, and friends.

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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7 Reasons a Church Planting Effort Fails

The number of failed church plants in the Denver area over the past decade is staggering. Depending on which organization you talk to the number is dozens to hundreds. Hundreds of thousands of dollars, untold man hours and many lives invested in churches that no longer exist. Since moving here last year I’ve been asking every church planter, church plant leader and pastor I meet why they think so many planters fail in the Mile High City. After countless chai lattes, white chocolate mochas and orange cranberry scones I am beginning see some patterns emerge. Maybe this list will be helpful in your life or your community as you or your church consider entering the world of church planting.

Why do church plants fail?

 1) Unqualified leaders

Certain good men appeal to me who are distinguished by enormous passion and zeal, and a conspicuous absence of brains; brethren who would talk forever and ever upon nothing – who would stamp and thump the Bible, and get nothing out of it at all; earnest, awfully earnest, mountains in labor of the most painful kind; but nothing comes of it all…therefore I have usually declined their applications”

Charles Spurgeon (Quoted by Tim Keller in Center Church)Despite the abundance of church planter assessments and training there are still a lot of people attempting to plant churches who aren’t cut out for the task. For some it is a lack of leadership ability, for some it is a lack of the requisite gifts of a church planter and for some it is lack of entrepreneurial experience. Success as a youth pastor doesn’t necessarily equate to success in starting a church from scratch. The harsh reality is there are a lot of people trying to plant churches who would better serve the Kingdom coming alongside another leader.

2) Lack of understanding  or respect of the local context
Understanding: Reading demographic reports, subscribing to the local paper, and chatting with a barista at Starbucks doesn’t prepare a transplant for the unique context of a city. There is no substitute for extended time living in the culture to understand the culture. I think it is significant that Jesus lived in Galilee for 30 years before he began his ministry.Making the context even more difficult to grasp are the vast differences from neighborhood to neighborhood in a typical city. There is no such thing as a Denver culture; Boulder and Parker might as well be on different planets, Washington Park and Highlands have almost nothing in common, and Stapleton has a completely different vibe than Thornton. The only way to begin to understand the difference between Lakewood and Littleton is to rent a condo off Sante Fe and hang out at Merle’s on Main Street.
Respect: A local leader who has seen many church planters come and go over the past 15 years told me one of the biggest mistakes is a lack of respect for the local context. Planters move from another part of the country and unconsciously try to turn Denver into a version of their home town. They see a casual attitude, fierce independence and commitment to the outdoors as obstacles to be overcome rather than a culture to embrace. They believe deeply that once people are exposed to authentic worship and true Gospel preaching they will cancel their season lift tickets and skip Broncos games to join a small group and faithfully attend Sunday services. Sadly when this doesn’t happen they are disillusioned and soon move back home.

3) Underfunded
Church planting is an expensive business. It will usually take longer and cost more than planned for, and this catches many planters by surprise. It doesn’t matter what model you use, it takes money to survive.Many planters have tried to plant in Denver using missional communities thinking it is cheaper than the traditional launch large model espoused by Rick Warren, Nelson Searcy and others. While they don’t have to purchase a monster sound system, a massive trailer and incredible children’s ministry equipment, what they often fail to account for is how little money 30 people in a missional community give. Missional church planters often find themselves working a full-time job to feed their family and leading missional communities in their spare time. Growing  a vibrant, self-supporting church from a missional community base is  incredibly difficult and slow. Many planters run out of energy and money before the new church can thrive.Not only is the launch large model expensive upfront, but the costs just keep coming even after the equipment is purchased and the mailers are sent. The Overhead Monster (payroll, rent, insurance, supplies, equipment repair) eats 24 hours a day, seven days a week. Services cancelled because of a snow storm? Feed the Monster. Offering drops by half because the Broncos have a 11:00 a.m kickoff? Feed the Monster. Trailer and all the equipment stolen and insurance won’t pay? Feed the Monster. Feed the Monster. Feed the Monster.While piles of cash don’t guarantee a church plant will survive and thrive, lack of funding eventually dooms many church plants. You can’t raise too much money.

4) Rigid model
Church planters often arrive in Denver with a fully formed model in mind; they have been to NorthPoint, Elevation or New Spring, they’ve read a book by Stanley, Searcy or Stetzer, they plan to copy the church they came from or they plan to do the opposite of the church they came from. They have a catchy name, a splashy website and a three-ring binder full of mission, vision and values. And then they encounter Denver. It turns out nine other church plants have the same catchy name, unchurched people aren’t compelled by their compelling environments, and its hard to turn a Crowd into a Core when the entire crowd shares a last name with the planter. All of the work they did at church planter boot camp seems wasted.The military maxim, “No battle plan survives contact with the enemy” applies to church planters. The planters who survive and thrive are able to adapt, modify or scrap their pre-determined model as they begin to understand their context. The planters who fail tend to be more in love with their model than the people their model is intended to reach.

5) Planting alone
One of the enduring legends of church planting is Rick and Kay Warren driving from Texas  to Orange County, California with nothing but a U-Haul, a real estate agent and a call from God. From that meager beginning Rick planted what became Saddleback Church, one of the most influential churches on the planet. Many, many church planters have followed in Rick’s footsteps, moving their family  across the country to plant a church in a city where they don’t know a soul. What is often missed in the legend is that Rick grew up in California. He preached evangelistic rallies up and down the California coast while attending college at California Baptist University, 40 miles from the Saddleback Valley. Rick was not a good ole boy from the south coming to save a foreign people, he was a California boy returning home after  a couple of  years in seminary. While the church did begin with Rick, Kay and their real estate agent, they were able to draw on existing connections with other churches and leaders in the area.Church planting is a lonely business and every planter needs a team. A great indicator of future success is the ability to bring a team along on the mission. While there are challenges when a pre-existing tight knit group tries to start a church in a new community, it is much better than the alternative. The Lone Ranger parachute drop into a new town makes the path to a  thriving church incredibly difficult.

6) Resiliency
“Everyone has a plan until they are punched in the face”  Mike Tyson
The one common factor in every church plant is getting punched in the face. It may be a best friend who decides to move back home, a key family who transfers to the local mega church so their kids can attend a better youth program, or discovering the worship leader is sleeping with a band member to whom they are not married. For me it was the three biggest tithing families representing over 25% of the annual budget quitting the church in a two-week period. I’ve yet to meet a church planter who hasn’t experienced a gut-wrenching, circumstantial punch to the face, often repeatedly. Some leaders  get up from the canvas and stay in the match; many leaders count the cost and decide that it is just too difficult to continue to fight.Getting punched in the face again and again and again isn’t necessarily the right decision. Many times the pain is so great, the cost so enormous that the only reasonable choice is to throw in the towel. This doesn’t mean the leader is weak or wrong, it simply means the match is over and the church closes. The church plants that survive and thrive are led by leaders who are able take the punches and get up from the canvas again and again. In many cases the only reason a church plant is still alive is because the leader doesn’t have the sense to quit.One question many church plant leaders in Denver ask a potential planter is, “If the church doesn’t make it, are you going to stay in Colorado? Are you in love with our community or are you in love with church planting?” This is a really tough question, but it speaks to resiliency. Many planters are gone when the money runs out, while others get part-time jobs, change models, change locations, join with another church, do anything it takes to continue to be a part of what God is up to on the Front Range of Colorado because the burden is so deep they can’t imagine living anywhere else.

7) Intangibles
Calling
: Does the leader have a clear calling from God to plant a new church in this community? Wanting to do church a new way, a desire to start something new, or a passion to lead fall short of motivation to survive and thrive in a tough environment.Tough soil: Jesus said that the Gospel is planted in all kinds of soil and yields wildly different results. There are places in Colorado (Boulder) that are as receptive as  a concrete slab to the Word. There is a romanticism to “planting in the toughest place on earth”, but there is also a need for sober judgement. Jesus said there are some towns that simply won’t receive the Gospel.

Luke 10:8 –Luke 10:11 (ESV) Whenever you enter a town and they receive you, eat what is set before you. Heal the sick in it and say to them, ‘The kingdom of God has come near to you.’ But whenever you enter a town and they do not receive you, go into its streets and say, ‘Even the dust of your town that clings to our feet we wipe off against you. Nevertheless know this, that the kingdom of God has come near.’

TimingSome successful church plants are just in the right place at the right time. A  subdivision is  built, a freeway off ramp opens, or a local church splits and suddenly the church planter is teaching workshops on the right way to plant a church while negotiating a book deal. Any church plant that grows from 0-400 overnight has likely hit the mother lode of  timing.

Unmerited favor
: God blesses who and where he chooses . There are many examples of thriving churches who missed on almost every criteria I’ve mentioned in these posts and there are churches with everything going for them that didn’t make it. At the end of the day success in the Kingdom is determined by the unmerited favor of God.

Why do you think church plants fail in your community?

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ABOUT THE AUTHOR

Geoff Surratt

Geoff Surratt

Geoff lives in Denver, Colorado with his wife Sherry (CEO of MOPS International). Geoff and Sherry have two awesome kids (Mike and Brittainy), a wonderful daughter-in-law (Hilary) and the most beautiful granddaughter on earth (Maggie Claire) Geoff has served on staff at Seacoast Church and Saddleback Church. He is now the Director of Exponential and a freelance Church Catalyst and Encourager.

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COMMENTS

What say you? Leave a comment!

evansavage1 — 04/25/19 10:35 am

good article. Where I would take exception in the seeming negativity to plant a church more organically/biblically through missional communities due to the slowness of growth. I think that's the problem with church planting in the US today is that speed of numerical growth has taken priority over true and authentic spiritual growth

Tau Kutloano Christinah — 10/12/18 8:11 pm

Christinah Facing the dilema in church planting has just given me sleepless nights with headache in this small town in Swaziland Southern Africa. The model we used is not working. People around are shunning our services. I do not feel like quitting, but some of my team members are discouraged now.

Linda Speaks — 09/07/18 11:32 am

I have found out more. I guess it's all about backing? ReNew doesn't have that. We are a mission church, in a small downtown area. We are a wonderful church though. I guess we also needed everyone to attend and possibly be of service all the time. If I could have it all over to again, I'd participate more, open my mouth more,....IDK, I still am holding onto God's intervention somehow. We have until Sept. 30th.

Linda — 09/03/18 7:52 pm

We are experiencing our church closing at the end of the month. We are all heart broken and agree that this is the best church family we've ever had. I personally can say I am not used to my attendance weekly being so important. I have never been to a start up church. We needed 3 things, an associate pastor, everyone's involvement and money. I cannot believe that the best church for so many people is closing. Being g a forever optimist, I can't help but think God will intervene somehow.

Jon Moore — 07/02/18 2:58 pm

Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?

Glenna Hendricks — 05/30/18 9:24 am

I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks

Joe — 09/05/15 12:59 am

Good stuff. I have wondered about Denver and how church planting works there. I'm from Seattle and it is equally difficult up there. This is at this point my only research into church planting success or failure in Denver.

Oree McKenzie — 07/30/13 9:34 am

I saw myself and our team in a lot of areas of this article. Unfortunately, my wife of 34 years passed in the second year of our effort. I did not have the resiliency to continue. I now work with an effort locally and God's grace is abounding towards us. Thank you folks for publishing this article.

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.